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The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI

Future Of Marketing

From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration. EDB Postgres AI on November 20, 2025   For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and … Continue reading The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI →

Most marketers think consumers like AI, few consumers agree.

Consumer Behavior

Marketers may be bullish on AI’s customer experience benefits—but consumers aren’t feeling it, and the disconnect could cost brands their credibility. Constantine von Hoffman on November 21, 2025   MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. There is an enormous disconnect between marketers’ perceptions of AI’s impact on customer experience … Continue reading Most marketers think consumers like AI, few consumers agree. →

Marketers navigating low consumer confidence amid high holiday sales

Consumer Experience

This holiday season is full of mixed signals — sales are breaking records, but shoppers are holding back, and marketers are caught in the middle. Constantine von Hoffman on November 21, 2025   This holiday season, marketers are staring down a paradox that’s hard to ignore: Consumers are feeling cautious, cutting back and worried about … Continue reading Marketers navigating low consumer confidence amid high holiday sales →

The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands

Branding Engagement

A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing. Scott Gillum on November 21, 2025   Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the … Continue reading The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands →

Maryland becomes latest state to warn licensees about prediction markets

Predictions

Maryland becomes latest state to warn licensees about prediction markets Sophie Atkinson   Suswati Basu     Maryland has become the latest state to warn licensees about offering prediction markets, as it joins a growing list of state regulators. On Wednesday (November 19), the Maryland Lottery and Gaming Control Commission sent a notification to its … Continue reading Maryland becomes latest state to warn licensees about prediction markets →

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