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Is your martech evaluation process still stuck in a pre-AI world?

AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability. Gene De Libero on November 25, 2025   Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the … Continue reading Is your martech evaluation process still stuck in a pre-AI world?

Consumers want less digital, more real world from brands in 2026

ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025   Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026

Why evergreen content expires faster in an AI search world — and what to do about it

LLMs reward actively maintained content. See which signals matter most and how to create a repeatable refresh workflow that protects visibility. Stephanie Trovato on November 24, 2025   Your best-performing article from last year just disappeared from ChatGPT’s results. The one that took three weeks to research, ranked in the top three for your core … Continue reading Why evergreen content expires faster in an AI search world — and what to do about it