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What Google’s Purchase Of Spirit Airlines Data Means For Advertisers

Hi, Welcome Welcome back What Google’s Purchase Of Spirit Airlines Data Means For Advertisers by Laurie Sullivan , Staff Writer, August 19, 2026 Consumer data is no longer just a record of past transactions. It has become a tool for analyzing and shaping future behavior. Predictive analytics and behavioral economics have created a feedback loop … Continue reading What Google’s Purchase Of Spirit Airlines Data Means For Advertisers →

Google gives political email a lane around spam filters

New program shows how Gmail is using sender verification and recipient feedback to decide who gets preferential inbox treatment. By Constantine von Hoffman   Published on August 19, 2026     Google is giving political campaigns a way around Gmail’s spam filters, creating a new class of bulk sender that gets different treatment. Beginning September … Continue reading Google gives political email a lane around spam filters →

Washington and Crypto.com pause litigation, new federal bill targets wildfire markets, today in prediction market news LIVE

Washington and Crypto.com pause litigation, new federal bill targets wildfire markets, today in prediction market news LIVE Suswati Basu     Today in prediction market news, we’re following fresh legal and regulatory developments, including Washington and Crypto.com agreeing to pause their litigation pending a Ninth Circuit ruling, Connecticut urging the Second Circuit to deny Kalshi … Continue reading Washington and Crypto.com pause litigation, new federal bill targets wildfire markets, today in prediction market news LIVE →

IAB updates standard for disclosing AI in ads

IAB’s updated framework draws the AI disclosure line around what changes consumer perceptions of authenticity, identity, and what’s real. By Constantine von Hoffman   Published on August 18, 2026   The IAB released Version 2 of its “AI Transparency and Disclosure Framework” today, updating its guidance for when advertisers, agencies, publishers, platforms, and technology companies … Continue reading IAB updates standard for disclosing AI in ads →

AI visibility index shows which brands are disappearing

Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge. By Kelsey Libert   Published on August 18, 2026   Some of the brands with the strongest SEO footprints barely appear in AI answers. Others with much smaller search footprints show up again and again. Fractl analyzed how consistently … Continue reading AI visibility index shows which brands are disappearing →

Novig sues Wisconsin officials over sports event contract enforcement

Novig sues Wisconsin officials over sports event contract enforcement Suswati Basu     Novig has taken Wisconsin officials to federal court, aiming to prevent the state from using its gambling laws against sports event contracts available through the company’s federally supervised exchange. Ludlow Exchange LLC, operating as Novig, lodged the case Friday (August 14) in … Continue reading Novig sues Wisconsin officials over sports event contract enforcement →