Hi, Welcome Welcome back ANA Urges Retail Media Framework, Measurement Consistency by Laurie Sullivan , Staff Writer, August 18, 2026 Retail and commerce media account for a large and growing share of marketers’ media mix, but measurement practices have lagged making it difficult to prove ROI and other campaign outcomes. An Association of National advertisers … Continue reading ANA Urges Retail Media Framework, Measurement Consistency
AI Optimization: The 4 Core Areas Brands Need to Win in AI Search Wisam AbdulazizAug 17, 2026 Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and other AI-powered experiences increasingly answer questions directly instead of simply presenting a list of websites. That creates a new challenge for marketers: … Continue reading AI Optimization: The 4 Core Areas Brands Need to Win in AI Search
B2B buyers are growing more risk-averse. Here is how to restructure engineering and pitches around modular API integration models. By MarTechBot Published on August 17, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading Why buyers hate your multi-year software overhaul
Is ChatGPT the New Digital Word of Mouth? Wisam Abdulaziz Aug 17, 2026 At Search Engine People, we get leads from many different channels: paid search, organic search, social media, and, of course, referrals and word of mouth. Word of mouth has always been our favourite channel. Why? When someone comes to … Continue reading Is ChatGPT the New Digital Word of Mouth?
The problem is AI is perfect for producing the polished, predictable business speak the platform rewards. By Constantine von Hoffman Published on August 17, 2026 LinkedIn wants you to believe it’s serious about cracking down on AI slop. To prove it, they’ve removed the button for generating AI slop and added … Continue reading Why LinkedIn doesn’t really care about AI slop
Google Ads To Eliminate Language Targeting In September by Laurie Sullivan , Staff Writer, August 17, 2026 Campaign-level language targeting will disappear from Google Search and Performance Max campaigns starting in late September. The ad platform will also begin to favor the advertisements and landing pages with the language that matches the search term. This … Continue reading Google Ads To Eliminate Language Targeting In September
August 17, 2026 The upcoming California trial against Meta seeks financial damages that could soar to $1.4 trillion BY Associated Press Of the thousands of lawsuits Meta faces over child safety on its platforms, none may be more consequential than one going to trial this week in California. States are seeking extensive financial damages that could, … Continue reading The upcoming California trial against Meta seeks financial damages that could soar to $1.4 trillion
August 17, 2026 A popular ice cream brand sold at Walmart and Kroger files for bankruptcy after ‘trade dress’ lawsuit BY Michael Grothaus A years-long lawsuit between two ice cream brands, Van Leeuwen Ice Cream and Rebel Creamery, has come to a possible end, with a federal judge ruling that Rebel infringed Van Leeuwen Ice Cream’s … Continue reading A popular ice cream brand sold at Walmart and Kroger files for bankruptcy after ‘trade dress’ lawsuit
Another woman joins lawsuit accusing Grok of generating CSAM A Wyoming woman said that her stepfather created thousands of fake sexually explicit images of her through the AI chatbot. By Jackson Chen Aug. 17, 2026 Joe Raedle/Getty Images A fourth party is pursuing legal action against xAI, alleging that Grok was used to … Continue reading Another woman joins lawsuit accusing Grok of generating CSAM
August 17, 2026 What to do when your new team expects to be micromanaged BY Kathryn Landis Emily stepped into the VP of Finance role ready to implement new financial and billing systems that would change how her company does business. Yet one year in, she was still telling experienced team members what to do next … Continue reading What to do when your new team expects to be micromanaged
