Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution. By Caroline Hodson February 12, 2026 Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle. It is a complex engineering discipline that requires … Continue reading Is your B2B lead management engine built for today’s reality?
February 13, 2026 If AI is doing the work, leaders need to redesign jobs
February 12, 2026 Anthropic has vowed to pay for electricity price hikes from its data centers. Its plan is short on details BY Kristin Toussaint If you live near an AI data center, you may already be seeing higher electricity bills. But if that data center is for Anthropic, the AI company now says it will … Continue reading Anthropic has vowed to pay for electricity price hikes from its data centers. Its plan is short on details
Most Competitive Non-Branded Google Searches by Laurie Sullivan , Staff Writer, February 12, 2026 Findings from a study analyzing 36 high-intent business search terms identified the industries facing the highest barriers to organic search visibility on Google in 2026. The study from Social Market Way, a digital marketing agency specializing in SEO and lead generation, … Continue reading Most Competitive Non-Branded Google Searches
As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience. By Constantine von Hoffman February 12, 2026 Google and OpenAI executives just sketched out their advertising futures — and they look very different The next phase of digital advertising won’t be fought … Continue reading OpenAI and Google reveal competing visions for AI ads
February 12, 2026 The next great American innovation is in the trades span>span]:whitespace-nowrap”>For decades, America has told a singular story about success, suggesting that the only acceptable path to success is a four-year degree. Any other trajectory was treated as a detour. Fortunately, that story is changing with new, acceptable ways to achieve success. At … Continue reading The next great American innovation is in the trades
EU reportedly opens another probe into Google’s ads pricing Google was already found to have a monopoly on online advertising in the US. Ian Carlos Campbell Thu, February 12, 2026 zz/STRF/STAR MAX/IPx The European Commission has opened a new probe into Google, this time focused on the company’s massive online advertising business, Bloomberg … Continue reading EU reportedly opens another probe into Google’s ads pricing
The era of sales enablement is giving way to AI-driven revenue enablement that brings GTM teams together. By Mike Pastore February 12, 2026 Enablement platforms Seismic and Highspot today announced a definitive agreement to merge. The companies are two of the leaders in sales enablement software. Once the merger closes, the combined company will … Continue reading Enablement platforms Highspot and Seismic announce merger
February 12, 2026 Major staffing cuts are coming to D.C.’s Kennedy Center ahead of its 2-year closure span>span]:whitespace-nowrap”>As the Trump administration prepares to close the Kennedy Center for a two-year renovation, the head of Washington’s performing arts center has warned its staff about impending cuts that will leave “skeletal teams.” In a Tuesday memo obtained … Continue reading Major staffing cuts are coming to D.C.’s Kennedy Center ahead of its 2-year closure
Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale. By Angela Vega February 11, 2026 Marketing plans are often evaluated in leadership reviews through the same core question: what will this drive? In familiar territory, the answers are straightforward. You know the … Continue reading How to design marketing organizations for AI learning and scale
