Steve DiGioia October 1, 2020 Businesses all over this country are littered with the remnants of employees who do a good job. But what about those employees who go above and beyond? There is nothing that impresses a boss more than an employee who takes the initiative. The initiative to do more than he or … Continue reading Do You Do a Good Job?
Hachem Ramki September 28, 2020 The career page is one of the most powerful recruitment tools in a company’s arsenal. While shaping the workforce lays the groundwork for the challenges to come, creating and nurturing the company’s brand in the eyes of potential candidates can go a long way to building a team of superstars. … Continue reading Ways a Good Career Page Can Help Shape Your Brand
Jeffrey Mirro July 14, 2020 Getting more people to your website is a noble cause and one that can result in more sales, exposure, or notability for your business. While there are many marketing tactics available for this purpose today, guest posting is one such option that is falling into a bit of disrepute. While … Continue reading Paid Guest Posting for SEO: Is it Still a Good Idea? (Hint…Probably Not)
Chris Wells July 9, 2020 I launched a small start-up in the middle of the COVID-19 crisis. Has it been 100% straightforward? No. But then when is it ever? That said, some of my experiences have been unexpectedly positive compared to what it was like to launch a new business pre-pandemic. That is why I … Continue reading 10 Reasons Why a Global Pandemic Might Be a Good Time to Launch a Business
Derek Gleason July 7, 2020 Think it’s tough to earn links or shares for your content? Try earning money. For publishers, doing so is a push-pull between discoverability and monetization. News sites have long been at the forefront, but plenty of speciality sites (e.g., The Athletic, Cook’s Illustrated, Adweek) have paywalls, too. Search engines are … Continue reading Paywalls, SEO, and the Need for a Damn Good Brand
Tim Riesterer — June 5, 2020 Turns out, training effectiveness scores are impacted by “room quality,” even in a virtual environment. “Training leaders were refusing to teach in the basement classrooms because their scores were lower versus when they would teach in the top floor classrooms with a view of the city and windows all … Continue reading The Good Room or the Bad Room?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches. Pamela Parker on June 4, 2020 Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can … Continue reading Call analytics platforms: What are they good for?
Martin Woods — June 3, 2020 “Can you still use directory submissions for SEO?” This question crops up repeatedly on forums and it’s unsurprising as once upon a time directories were the staple of SEO, indeed they existed before search engines did and were the main way of navigating the web. A simple copy/paste of … Continue reading Is Directory Submission Good for SEO in 2020?
Tyler Esworthy — May 11, 2020 Website builders and technology have improved dramatically in the past few years. This is good news, especially if you lack experience, time, or money. There once was a time, if you needed a website, you needed design and development skills or the budget to hire expensive skilled designers and … Continue reading Is Using Free Website Builders in 2020 Good or Bad?
Albert Costill — April 18, 2020 Research has found that the average American spends around nine hours a day working. That’s a serious concern for everyone since work is a primary stressor in life. How you recharge or not to recharge can impact your mental and physical health. Employee productivity, burnout, and retention are all … Continue reading How You Recharge Shows How Good of a Boss You Are