February 06, 2026 Vivian Tu on how to spot good financial advice in an uncertain economy
Tag Archives: Good
4 strategies for building a ‘good enough’ financial plan and portfolio
January 21, 2026 4 strategies for building a ‘good enough’ financial plan and portfolio span>span]:whitespace-nowrap”>I’m a classic satisficer: I’m usually quick about making decisions and often fall back on the tried-and-true. Some people are optimizers, carefully analyzing almost every choice, whether it’s a new sofa or a cup of coffee. If you want to make … Continue reading 4 strategies for building a ‘good enough’ financial plan and portfolio
The three Cs of good decisions
October 26, 2025 The three Cs of good decisions
Why good marketers think in probabilities, not certainties
Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead. Kathleen Schaub on August 1, 2025 Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20% certain. Still, probability can be hard … Continue reading Why good marketers think in probabilities, not certainties
TransUnion data shows importance of good targeting for ROAS
An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend. Mike Pastore on June 12, 2025 Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data released this week by TransUnion. According to the TransUnion analysis, the upside … Continue reading TransUnion data shows importance of good targeting for ROAS
Why it’s perfectly normal (and good, even) to question what you do for a living
June 15, 2025 Why it’s perfectly normal (and good, even) to question what you do for a living BY Jessica Wilen Jessica Wilen, Ph.D is an executive coach and the founder of A Cup of Ambition, a popular newsletter about working parenthood, the psychology of work, and women in leadership. When my daughter was 2 years … Continue reading Why it’s perfectly normal (and good, even) to question what you do for a living
Why it’s perfectly normal (and good, even) to question what you do for a living
June 15, 2025 Why it’s perfectly normal (and good, even) to question what you do for a living BY Jessica Wilen Jessica Wilen, Ph.D is an executive coach and the founder of A Cup of Ambition, a popular newsletter about working parenthood, the psychology of work, and women in leadership. When my daughter was 2 years … Continue reading Why it’s perfectly normal (and good, even) to question what you do for a living
Google’s Wiz: Good And Bad Of AI Ad Security
Google’s Wiz: Good And Bad Of AI Ad Security by Laurie Sullivan , Staff Writer @lauriesullivan, March 21, 2025 Google has spent nearly $66 billion on its top 10 acquisitions — with half of that spent on acquiring Wiz, estimates CB Insights. But how do you put a price on security — especially when the threats … Continue reading Google’s Wiz: Good And Bad Of AI Ad Security
Stress hijacks our ability to make good decisions. Here’s how leaders can help
March 03, 2025 Stress hijacks our ability to make good decisions. Here’s how leaders can help BY Rachel Montañez In today’s high-stakes business environment, stress isn’t just an individual challenge—it’s a force that shapes careers and organizations. The U.S. Department of Labor finds that 83% of workers suffer from work-related stress, and 54% say that work … Continue reading Stress hijacks our ability to make good decisions. Here’s how leaders can help
Google Has ‘Very Good Ideas’ For Ads In Gemini
Google Has ‘Very Good Ideas’ For Ads In Gemini by Laurie Sullivan , Staff Writer @lauriesullivan, February 5, 2025 Google’s Gemini AI assistant does not have ads today, but the company has “very good ideas for native ad concepts” on the platform, said Google CEO Sundar Pichai on the company’s revenue call with analysts and investors. … Continue reading Google Has ‘Very Good Ideas’ For Ads In Gemini