Tag Archives: Good

4 strategies for building a ‘good enough’ financial plan and portfolio

January 21, 2026 4 strategies for building a ‘good enough’ financial plan and portfolio span>span]:whitespace-nowrap”>I’m a classic satisficer: I’m usually quick about making decisions and often fall back on the tried-and-true. Some people are optimizers, carefully analyzing almost every choice, whether it’s a new sofa or a cup of coffee. If you want to make … Continue reading 4 strategies for building a ‘good enough’ financial plan and portfolio

Why good marketers think in probabilities, not certainties

Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead. Kathleen Schaub on August 1, 2025      Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20% certain. Still, probability can be hard … Continue reading Why good marketers think in probabilities, not certainties

Why it’s perfectly normal (and good, even) to question what you do for a living

June 15, 2025 Why it’s perfectly normal (and good, even) to question what you do for a living BY Jessica Wilen Jessica Wilen, Ph.D is an executive coach and the founder of A Cup of Ambition, a popular newsletter about working parenthood, the psychology of work, and women in leadership. When my daughter was 2 years … Continue reading Why it’s perfectly normal (and good, even) to question what you do for a living

Why it’s perfectly normal (and good, even) to question what you do for a living

June 15, 2025 Why it’s perfectly normal (and good, even) to question what you do for a living BY Jessica Wilen Jessica Wilen, Ph.D is an executive coach and the founder of A Cup of Ambition, a popular newsletter about working parenthood, the psychology of work, and women in leadership. When my daughter was 2 years … Continue reading Why it’s perfectly normal (and good, even) to question what you do for a living

Stress hijacks our ability to make good decisions. Here’s how leaders can help

March 03, 2025 Stress hijacks our ability to make good decisions. Here’s how leaders can help BY Rachel Montañez In today’s high-stakes business environment, stress isn’t just an individual challenge—it’s a force that shapes careers and organizations. The U.S. Department of Labor finds that 83% of workers suffer from work-related stress, and 54% say that work … Continue reading Stress hijacks our ability to make good decisions. Here’s how leaders can help