Tag Archives: Good

Paid Guest Posting for SEO: Is it Still a Good Idea? (Hint…Probably Not)

Jeffrey Mirro July 14, 2020 Getting more people to your website is a noble cause and one that can result in more sales, exposure, or notability for your business. While there are many marketing tactics available for this purpose today, guest posting is one such option that is falling into a bit of disrepute. While … Continue reading Paid Guest Posting for SEO: Is it Still a Good Idea? (Hint…Probably Not)

10 Reasons Why a Global Pandemic Might Be a Good Time to Launch a Business

Chris Wells July 9, 2020 I launched a small start-up in the middle of the COVID-19 crisis. Has it been 100% straightforward? No. But then when is it ever? That said, some of my experiences have been unexpectedly positive compared to what it was like to launch a new business pre-pandemic. That is why I … Continue reading 10 Reasons Why a Global Pandemic Might Be a Good Time to Launch a Business

Paywalls, SEO, and the Need for a Damn Good Brand

Derek Gleason July 7, 2020 Think it’s tough to earn links or shares for your content? Try earning money. For publishers, doing so is a push-pull between discoverability and monetization. News sites have long been at the forefront, but plenty of speciality sites (e.g., The Athletic, Cook’s Illustrated, Adweek) have paywalls, too. Search engines are … Continue reading Paywalls, SEO, and the Need for a Damn Good Brand

Call analytics platforms: What are they good for?

Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches. Pamela Parker on June 4, 2020 Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can … Continue reading Call analytics platforms: What are they good for?