Tag Archives: Good

By the numbers: Diversity and inclusion are good business

Improves stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Constantine von Hoffman on April 5, 2022 Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and … Continue reading By the numbers: Diversity and inclusion are good business →

This is how “bad” can be the first step to “good”

Productivity Tools

By Herbert Lui March 19, 2022 There’s a saying I’ve heard countless times, some variation of, “Don’t let ‘perfect’ be the enemy of ‘good.’” (Here’s an example.) I like it, because aiming for perfection is the surest way to a creative block and paralysis by analysis. Aiming for good is a great rallying call to … Continue reading This is how “bad” can be the first step to “good” →

Your Content is Useless Without Good Headlines. Here’s Why

Content Optimization

Your Content is Useless Without Good Headlines. Here’s Why Timothy Carter / 16 Mar 2022 What do you do first when you think of a good idea clear content marketing strategy, such as an idea for a new eBook or whitepaper? If you’re like most content creators, you immediately plunge yourself into research or … Continue reading Your Content is Useless Without Good Headlines. Here’s Why →

Validity for Good uses email verification methods to deliver critical messages

Email Marketing Tools

The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine. Chris Wood on March 17, 2022 Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages … Continue reading Validity for Good uses email verification methods to deliver critical messages →

The measurement challenge

Mattech-MarketingGuide

The great thing about digital marketing is that you can measure everything. That is also the terrible thing about it. Constantine von Hoffman on March 17, 2022 Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice, cut once” is some of the best advice … Continue reading The measurement challenge →

‘Tech for Good’ offers a PR package to minority-led start-ups

Public Relations

Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups. Kim Davis on March 10, 2022 “We’re focused specifically on diverse founders and it relates back to the passion I have as a female business owner, a female founder. When I look at other companies, I don’t see enough diversity at the top. … Continue reading ‘Tech for Good’ offers a PR package to minority-led start-ups →

Digital transformation is about preparing for the future

Digital Transformation

You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free. Kim Davis on March 9, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest … Continue reading Digital transformation is about preparing for the future →

McDonald’s and DoorDash: Why the burger chain actually got a pretty good deal

McDonald

By Clint Rainey February 15, 2022 The pandemic has rerouted McDonald’s business through exactly the channels you’d expect: toward the drive-thru lane and onto food-delivery apps like DoorDash and Uber Eats. To roll with it, McDonald’s has made adaptions on the fly, but the company hasn’t been able to stop profits from falling, … Continue reading McDonald’s and DoorDash: Why the burger chain actually got a pretty good deal →

The evolution of digital experience

Digital Experience

Plus registration for the upcoming MarTech conference is now open. And it’s free. Chris Wood on February 16, 2022 Good morning, Marketers, what can we learn about the evolution of digital experience platforms, aka DXPs? Because I report on technology news, the love of language that brought me to writing collides with the evolution of … Continue reading The evolution of digital experience →

Watch these mutations in the digital marketing space

Digital Marketing Strategies

Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing. Chris Wood on February 11, 2022 Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate … Continue reading Watch these mutations in the digital marketing space →