By Tracy Brower April 25, 2022 Getting people back to the office is a struggle for some companies, and popular opinion says the best way to attract them is through opportunities to connect, collaborate, and socialize. This is true, but a lesser known priority for people is privacy. It’s a myth that everyone has … Continue reading Why a return to work might also mean better focus time
And where can marketers implement a Metaverse strategy? Chris Wood on February 23, 2022 A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told … Continue reading What does the Metaverse mean to consumers and marketers?
Marketers could gain more utility in their NFT efforts if it hooked into their CRM or CDP. Chris Wood on February 10, 2022 On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to a published report based on a source who asked not to be … Continue reading What a Salesforce NFT cloud service could mean for marketers
The most engaging experiencesd link mobile content with the real world environment. Chris Wood on November 12, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading Mobile first doesn’t mean offline last
Paul Morris October 26, 2021 Third-party cookies have fuelled the growth of digital advertising since as far back as the mid-nineties, giving advertisers the unique ability to track people across the web and build robust user profiles based on their browsing behaviour. These tiny pieces of code are actually small text files with an ID … Continue reading What Will a Cookieless Future Mean for Marketers?
Ken Fortney August 18, 2021 For decades, Division I schools in the National Collegiate Athletics Association have gone unchallenged in their efforts to keep athletic benefits capped. Not only has this decision rendered conference competition heavily regulated, but it has also proven oppressive to athletes. To justify strict regulations, NCAA schools insisted that college tuition … Continue reading What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers?
Sahail Ashraf August 9, 2021 Online communities can be great ways to build up a feeling of belonging among your customers. They are also effective marketing machines. We take a look at why they are worth creating An online community is a great place to foster relationships with customers and other people important to your … Continue reading Online Communities: What Do They Mean For Your Brand?
Jon-Mikel Bailey July 9, 2021 I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it? I believe it’s more nuanced than that for a few … Continue reading What Does Digital Marketing Strategy Mean Today?
Nura Eston May 11, 2021 Sorting out what’s going on with payments isn’t always easy. There’s a lot of jargon, and when you add acronyms into the mix, it’s not surprising that many people struggle to understand! Wondering what it all means? Here’s a quick list to get you started – think of it … Continue reading Payments Glossary: What Does It All Mean?
Nicholas Shaw April 23, 2021 Technology is rapidly improving every aspect of our lives. Technology adds convenience to the lives of consumers, resulting in new challenges for retailers. Many retailers have moved business online due to customer behavior trends and global circumstances. 2020 saw a 13.9% increase in online retail in the US alone. With … Continue reading What Will Smart Warehouses Mean for Retailers?