By Issie Lapowsky February 01, 2024 Congressional hearings featuring Big Tech head honchos, including (March 04, 2024)’s affair between the Senate Judiciary and the execs from major social platforms, often get a bad rap. These bitter brawls have been panned at turns as “kabuki theater” and “hot mess[es]”—and for good reason. With a few … Continue reading Big Tech hearings may not lead to new laws, but that doesn’t mean they’re useless
Tag Archives: Mean
Why martech must mean more than just technology
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference. Constantine von Hoffman on September 26, 2023 Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his … Continue reading Why martech must mean more than just technology
Why tight budgets mean maximizing content
Slow business can require cuts, but slashing your content marketing efforts does more harm than good. Michael Brenner on September 15, 2023 Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is … Continue reading Why tight budgets mean maximizing content
Google: Thin Content Does Not Mean Less Words In Copy
Google: Thin Content Does Not Mean Less Words In Copy by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2023 There seems to be some confusion among search professions about the number of words used in copy. The best word count needed to succeed in Google Search is not a thing, tweeted Google Search Liaison Danny … Continue reading Google: Thin Content Does Not Mean Less Words In Copy
Apple’s latest hire could mean more ads are coming to TV+
Apple’s App Store will display more ads starting next week Igor Bonifacic @igorbonifacic The next time you want to download an app on your iPhone, prepare to see more ads. Starting on October 25th, Apple will begin rolling out two additional ad categories to the App Store, according to an email seen by MacRumors. … Continue reading Apple’s latest hire could mean more ads are coming to TV+
What do the Big Tech layoffs mean for designers?
By Nicole Gull McElroy January 30, 2023 “Make no mistake, this layoff isn’t about low performers.” Judy Wert leans over her laptop, her head in her hands, cataloging the emails, text messages, and phone calls she’s received in the past week from friends, clients, and colleagues. This is her new normal in the wake … Continue reading What do the Big Tech layoffs mean for designers?
More Business Openings Could Mean More Search Ads, Content
More Business Openings Could Mean More Search Ads, Content by Laurie Sullivan @lauriesullivan, January 25, 2023 Business openings reached an all-time high in 2022, growing in 86% of states. The growth exceeded 2019 levels — particularly in the South, according to data released from Yelp. The rapid growth — up 12% compared with 2019 — … Continue reading More Business Openings Could Mean More Search Ads, Content
The 4-day workweek shows us that working more doesn’t mean more success
By Brandi Olson November 20, 2022 During a recent coaching session, my client had a confession for me: Her marketing team was making a long-anticipated shift to the coveted four-day workweek. But instead of celebrating, her team was . . . lukewarm. Sure, they were a little excited at the thought of having … Continue reading The 4-day workweek shows us that working more doesn’t mean more success
What an impending recession could mean for freelancers
By Emily McCrary-Ruiz-Esparza October 28, 2022 A recent survey of U.S. CEOs by The Conference Board found that 98% of them are preparing for a recession in the next 12 to 18 months. This could be bad news for full-time employees who can lose their livelihoods in a layoff, but it may be more … Continue reading What an impending recession could mean for freelancers
As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla?
As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla? by Laurie Sullivan @lauriesullivan, October 6, 2022 Twitter has not stopped rolling out features that the company believes will improve its services, even as Tesla CEO Elon Musk moves ahead to seal the acquisition deal. On Thursday Twitter rolled out … Continue reading As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla?