April 21, 2024 What does it mean to be ‘middle class’ in 2024? The idea of the middle class may seem mythical and out of reach for more Americans. We talked to people across the country to hear their experiences. BY Kathleen Davis When I was a kid, $100,000 sounded like an impossibly large sum of … Continue reading What does it mean to be ‘middle class’ in 2024?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Salesforce on April 16, 2024 If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even … Continue reading What does ‘Real-Time Marketing’ really mean? by Salesforce
By Chris Stokel-Walker March 12, 2024 Back in November, Sam Altman was fired from his position as CEO of OpenAI on a Friday the week before a holiday weekend—only to return to his job after a chaotic 86 hours that nearly tanked the $80 billion company. This past Friday, OpenAI dropped another bombshell. It … Continue reading What do OpenAI’s board changes mean for the future of AI?
By Issie Lapowsky February 01, 2024 Congressional hearings featuring Big Tech head honchos, including (March 04, 2024)’s affair between the Senate Judiciary and the execs from major social platforms, often get a bad rap. These bitter brawls have been panned at turns as “kabuki theater” and “hot mess[es]”—and for good reason. With a few … Continue reading Big Tech hearings may not lead to new laws, but that doesn’t mean they’re useless
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference. Constantine von Hoffman on September 26, 2023 Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his … Continue reading Why martech must mean more than just technology
Slow business can require cuts, but slashing your content marketing efforts does more harm than good. Michael Brenner on September 15, 2023 Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is … Continue reading Why tight budgets mean maximizing content
Google: Thin Content Does Not Mean Less Words In Copy by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2023 There seems to be some confusion among search professions about the number of words used in copy. The best word count needed to succeed in Google Search is not a thing, tweeted Google Search Liaison Danny … Continue reading Google: Thin Content Does Not Mean Less Words In Copy
Apple’s App Store will display more ads starting next week Igor Bonifacic @igorbonifacic The next time you want to download an app on your iPhone, prepare to see more ads. Starting on October 25th, Apple will begin rolling out two additional ad categories to the App Store, according to an email seen by MacRumors. … Continue reading Apple’s latest hire could mean more ads are coming to TV+
By Nicole Gull McElroy January 30, 2023 “Make no mistake, this layoff isn’t about low performers.” Judy Wert leans over her laptop, her head in her hands, cataloging the emails, text messages, and phone calls she’s received in the past week from friends, clients, and colleagues. This is her new normal in the wake … Continue reading What do the Big Tech layoffs mean for designers?
More Business Openings Could Mean More Search Ads, Content by Laurie Sullivan @lauriesullivan, January 25, 2023 Business openings reached an all-time high in 2022, growing in 86% of states. The growth exceeded 2019 levels — particularly in the South, according to data released from Yelp. The rapid growth — up 12% compared with 2019 — … Continue reading More Business Openings Could Mean More Search Ads, Content
