Tag Archives: Mean

What Does PPP and the $2.2 Trillion CARES Act Mean for Small Businesses?

Tucker Mathis — April 30, 2020 The CARES Act offers small business funding and coronavirus relief that can’t come fast enough. Here’s what you need to know about the PPP, loan forgiveness and more. We don’t need to tell you about the crippling impact the coronavirus is having on small businesses across the country. Whether … Continue reading What Does PPP and the $2.2 Trillion CARES Act Mean for Small Businesses?

The Coronavirus “Ripple Effect” Could Mean Trouble for eCommerce

David DeCorte — April 2, 2020 Some industries are obviously feeling the pain from the coronavirus outbreak more acutely than others. The travel and entertainment space, for instance, has been devastated, as have bars and restaurants. On the other hand, though, some sectors of the economy felt a boost from the current crisis. 21% of … Continue reading The Coronavirus “Ripple Effect” Could Mean Trouble for eCommerce

Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You

Ana Gotter — March 31, 2020 Facebook Ads can be exhausting to learn, but the system is a marketer’s dream once they start to figure it out. There is so much customization potential, allowing incredible creative options and insanely detailed targeting criteria that you can choose from, and all you need to know is how … Continue reading Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You

4 Reasons Advanced Product Recommendations Mean More Revenue

JJ Tyson — November 26, 2019 Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and Average Order Value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one … Continue reading 4 Reasons Advanced Product Recommendations Mean More Revenue

What Does the Growth of Advocacy Mean For Customer Success Teams?

Teresa Becker — October 29, 2019 As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. Although they are true champions of your brand and your product, advocates are definitely shaking things … Continue reading What Does the Growth of Advocacy Mean For Customer Success Teams?

The analytics market is consolidating. What does this mean for marketers?

Unless you have highly niche or specific needs, it’s time to review your tech stack and plan for a potential platform shift. Seth Redmore on June 14, 2019  The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of … Continue reading The analytics market is consolidating. What does this mean for marketers?