John Conover — June 29, 2018 — June 29, 2018 Change in the broad space of the internet is like a constantly revolving door. One minute you’re wondering if the investment is worth it. The next minute, you’re in the market for a site revamp because, just like fashion, trends change. Then, thanks to tablets … Continue reading The New Frontier of Online Accessibility: 508 Compliance Standards and What They Mean for You
There’s no reason to change course; everyone must still optimize for mobile. Greg Sterling on May 31, 2018 Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped (June 06, 2018). Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed … Continue reading Have we reached peak smartphone and what does that mean for marketers?
The New Gmail: What Will The Redesign Mean To Email Marketers? by Ray Schultz , Columnist, April 17, 2018 It may be hard to assess a change that is now only a rumor. But email professionals seem happy about the reported Gmail redesign. “The details are still trickling out and we’d hate to speculate before … Continue reading The New Gmail: What Will The Redesign Mean To Email Marketers?
Eric Rosenberg — April 13, 2018 — April 13, 2018 GuenterPoyer / Pixabay Tariffs are a big topic in the news lately, as the United States, China, and other countries have been dragged into a debate on trade deficits, intellectual property theft, and other trade-related disagreements. Whatever you think of tariffs being right or wrong, … Continue reading What Tariffs Mean for Small Business
Barry Roos — April 9, 2018 Follow @roosites — April 9, 2018 One of the main thing people want from a WordPress website is the ability to do things themselves. A noble goal, yes. But does it always make sense? No, not in practice. Case in point: To manage a WordPress website requires: Keeping WordPress … Continue reading WordPress: Because You Can Do It Yourself Does Not Mean You Should
Dave Scherer — April 6, 2018 — April 6, 2018 FirmBee / Pixabay Seeing your organization’s taxes go down in 2018 might be cause for celebration, but the situation is far from straightforward. Even a single small change to tax law can have ripple effects throughout your entire business. What may seem like a positive … Continue reading What the New Tax Laws Really Mean for Small and Medium Companies
Annie Jones — March 30, 2018 Follow @rockcandymedia — March 30, 2018 I’m the shot-caller at Rock Candy Media. That’s my job title. You probably think it’s cool that I get to tell people that. At least you do if you have no idea about the life altering amount of work and sacrifice that goes … Continue reading Job Titles Don’t Mean At My Ad Agency
It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions. Daniel Faggella on March 20, 2018 While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements … Continue reading What does artificial intelligence mean for marketing agencies?
Garry Grant — March 7, 2018 Follow @seoinc — March 7, 2018 Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups”, meaning that Pages will be less visible. While this may be a good thing … Continue reading What Does Facebook’s Newsfeed Update Mean for Your Social Strategy?
Autumn Sullivan — February 19, 2018 — February 19, 2018 Ralph Waldo Emerson said, “Life is not a destination, it’s a journey.” The same is true about being an Agile organization. When we say we’re an agile agency, it’s not a fixed process. It’s a mindset, a way of looking at ourselves, our clients, and … Continue reading Being Agile Doesn’t Mean There’s No Plan