Matt Rowe October 18, 2021 In the modern-day, everything from computers to cars are getting more expensive. As young people, this can be difficult since we don’t have much money and focus on saving. Because of the expensive necessities that surround us, some say millennials aren’t savers. However, even though they may perceive us in … Continue reading Some Say Millennials Aren’t Savers — We Are!
Matt Rowe September 16, 2021 As Millennials, we’re growing up in a different world than our parents grew up in. They didn’t have the same technology, diversity, and mindset that we do. That being said, the world we live in — is in some ways tougher than the world our parents grew up in. We’re … Continue reading Millennials Know How to be Prepared
Gen Z, Millennials Drive Brands To Achieve Halo Effect by Kathy Sheehan , Op-Ed Contributor, September 1, 2021 Many brands want to live under the halo effect, but it’s not something that can be bought or acquired. It happens organically to brands with a strong and authentic stand on important social causes. The halo effect … Continue reading Gen Z, Millennials Drive Brands To Achieve Halo Effect
Plus, Yelp launches new ad platform. Chris Wood on July 15, 2021 Good morning, Marketers, and have you tried being a consumer lately? It’s something we all have to do when we need to buy something. And it’s a great way to see data at work. I recently moved and was looking to purchase a … Continue reading Gaining referrals from Millennials and Gen Z: Thursday’s daily brief
Paul Keijzer September 28, 2020 In nearly every corner of the world, business leaders are discussing millennials: their attitudes, their behaviours and their beliefs. Primarily because millennials are dominating the workforce, and will make up 75% of the global workforce by 2025 according to The Deloitte Millennial Survey. It’s essential for leaders to understand how … Continue reading 3 Mistakes Leaders Make When Managing Millennials
Vinod Janapala June 27, 2020 Throughout modern history, businesses have made a special effort to reach young people, as these people typically have the most money to spend on consumer goods and services. Never has this been more important than now. According to Gallup, millennials not only make up the largest portion of today’s workforce, … Continue reading How Your Business Can Reach Millennials
Kenny Xu June 23, 2020 It used to be that starting a small business was seen as the way up to wealth, or at least middle-class respectability. Nearly half (49.7%) of American World War II veterans started their own small businesses, and it became natural and admirable for the nation’s young men to go from … Continue reading Why Are Millennials the Least Entrepreneurial Generation Since WWII?
Anthony Carranza — April 5, 2020 The world since COVID-19 has been turned upside down. The life as we once knew it will forever be altered. In light of all of these changes, a recent study conducted by Zety sought the opinion of the public about Millennials. They interviewed more than 1,000 people and asked … Continue reading Latest Survey Examines the Misconceptions About Millennials [Infographic]
Brands must deeply understand how their actions can build – or destroy – trust among their customers. Greg Heist on February 21, 2020 at 8:05 am Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to trade off a valuable asset in exchange for their personal information. In … Continue reading Hyper-personalization is a value exchange for millennials
Mikel Bruce — January 9, 2020 Websites are no longer just for lead generation – they’re a critical tool in the recruitment process. By 2020, millennials as a demographic will make up about half of the workforce population. If you’re in the process of hiring new employees right now, you’re most likely interviewing millennials and … Continue reading How to Recruit Millennials with Your Website