Brands must deeply understand how their actions can build – or destroy – trust among their customers. Greg Heist on February 21, 2020 at 8:05 am Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to trade off a valuable asset in exchange for their personal information. In … Continue reading Hyper-personalization is a value exchange for millennials
Mikel Bruce — January 9, 2020 Websites are no longer just for lead generation – they’re a critical tool in the recruitment process. By 2020, millennials as a demographic will make up about half of the workforce population. If you’re in the process of hiring new employees right now, you’re most likely interviewing millennials and … Continue reading How to Recruit Millennials with Your Website
Dave Sutton — October 8, 2019 “Content is king,” said Bill Gates over 20 years ago, and this maxim still remains true to this today. How could it not be? With platforms like WordPress that are free and that offer an amazing opportunity for the expression of ideas, there’s just no reason not to have … Continue reading 9 Reasons Blogs Appeal to Millennials
Kimberly Zhang — October 1, 2019 Young professionals can be flighty, and organizations struggle to find strategies that entice them to stay. Millennials may be notorious for their need for constant recognition, but they’re now the largest generation in the U.S. workforce. By 2020, Millennials and Gen Z will comprise 66% of U.S. labor, yet … Continue reading You’ve Recruited Millennials Successfully, But How Do You Keep Them?
Brian Wallace — September 29, 2019 Follow @nowsourcing Millennials have come of age, and now make up a full third of the workforce. While Instagram FOMO might still have you wondering how they lead such posh lives, but don’t be fooled. The reality is, being a millennial is no cakewalk. The fact is, 62 percent … Continue reading Don’t Be Fooled. Millennials Are Not the Irresponsible Upstarts You’ve Read About
Chris Weissman — September 24, 2019 Are millennials really so perplexing? Can marketing to them be so different from what came before? This seems to be the message of many articles you find online about how to market to that mysterious youth demographic, a consistent theme of which is that millennials are like no other … Continue reading 5 Critical Things Boomers Share with Millennials
Bill Price — September 17, 2019 — September 17, 2019 According to a ton of data produced by Pew Research over the past five years or so, millennials are on the cusp of becoming the largest population segment in the US, and possibly the largest the country has ever seen. The group’s traits and characteristics … Continue reading 5 Things Millennials Need from You, Like, Yesterday
Stewart Dunlop — August 6, 2019 — August 6, 2019 rawpixel / Pixabay Millennials are growing up. The generation born between 1981 and 1996 are now aged between 23 and 38. They’re starting families and moving forward in their careers. The next generation along is Gen Z. Born from 1997 onward, they range from kids … Continue reading Email Marketing to Millennials and Gen Z – What’s the Difference?
Martin Chuck — June 26, 2019 — June 26, 2019 Charlie Brooker is right, people can’t get their faces off of social media. Click, click, click, tap everywhere. Almost everyone in the world has smartphones. It’s the most accessible, most available platform to go on the internet. And it’s become another part of our body. … Continue reading Social Media Marketing Converts Up to 3-Fold Because Millennials Are Paying For It
Aleksey Chepalov — April 20, 2019 — April 20, 2019 My close relative (a baby boomer) works in the concert business. He says he’s hired plenty of millennials – and they are all useless. ‘Hard to please’, ‘impossible to understand’, ‘lazy’ and ‘entitled’ ‘job hoppers’ – these are just a few epithets he applies to … Continue reading Working with Millennials: Expert Tips, Stereotypes and Pure Facts