Tag Archives: Millennials

Hyper-personalization is a value exchange for millennials

Brands must deeply understand how their actions can build – or destroy – trust among their customers. Greg Heist on February 21, 2020 at 8:05 am Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to trade off a valuable asset in exchange for their personal information. In … Continue reading Hyper-personalization is a value exchange for millennials

You’ve Recruited Millennials Successfully, But How Do You Keep Them?

Kimberly Zhang — October 1, 2019 Young professionals can be flighty, and organizations struggle to find strategies that entice them to stay. Millennials may be notorious for their need for constant recognition, but they’re now the largest generation in the U.S. workforce. By 2020, Millennials and Gen Z will comprise 66% of U.S. labor, yet … Continue reading You’ve Recruited Millennials Successfully, But How Do You Keep Them?

Don’t Be Fooled. Millennials Are Not the Irresponsible Upstarts You’ve Read About

Brian Wallace — September 29, 2019 Follow @nowsourcing Millennials have come of age, and now make up a full third of the workforce. While Instagram FOMO might still have you wondering how they lead such posh lives, but don’t be fooled. The reality is, being a millennial is no cakewalk. The fact is, 62 percent … Continue reading Don’t Be Fooled. Millennials Are Not the Irresponsible Upstarts You’ve Read About

Email Marketing to Millennials and Gen Z – What’s the Difference?

Stewart Dunlop — August 6, 2019 — August 6, 2019 rawpixel / Pixabay Millennials are growing up. The generation born between 1981 and 1996 are now aged between 23 and 38. They’re starting families and moving forward in their careers. The next generation along is Gen Z. Born from 1997 onward, they range from kids … Continue reading Email Marketing to Millennials and Gen Z – What’s the Difference?

Social Media Marketing Converts Up to 3-Fold Because Millennials Are Paying For It

Martin Chuck — June 26, 2019 — June 26, 2019 Charlie Brooker is right, people can’t get their faces off of social media. Click, click, click, tap everywhere. Almost everyone in the world has smartphones. It’s the most accessible, most available platform to go on the internet. And it’s become another part of our body. … Continue reading Social Media Marketing Converts Up to 3-Fold Because Millennials Are Paying For It

Working with Millennials: Expert Tips, Stereotypes and Pure Facts

Aleksey Chepalov — April 20, 2019 — April 20, 2019 My close relative (a baby boomer) works in the concert business. He says he’s hired plenty of millennials – and they are all useless. ‘Hard to please’, ‘impossible to understand’, ‘lazy’ and ‘entitled’ ‘job hoppers’ – these are just a few epithets he applies to … Continue reading Working with Millennials: Expert Tips, Stereotypes and Pure Facts