Tag Archives: Twitter’s

Twitter’s ad revenue jumps 18% as marketers invest more on the platform

Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. Amy Gesenhues on April 23, 2019   Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 … Continue reading Twitter’s ad revenue jumps 18% as marketers invest more on the platform

Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. Tim Peterson on February 22, 2017   For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ … Continue reading Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Which social marketing tools support Twitter’s expanded tweets

Some social marketing management platforms fully support Twitter’s expanded tweets, while others are working on updating their software. Tim Peterson on September 21, 2016    On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn’t mean every brand has access … Continue reading Which social marketing tools support Twitter’s expanded tweets

Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround

Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here’s the workaround. Tim Peterson on September 19, 2016   It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and … Continue reading Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround

25 Brand-Building Ways to Use Periscope – Twitter’s Live Streaming Video Apps

by Eric Siu April 28, 2016April 28, 2016 What is Periscope? As you have probably heard by now, Twitter has released a new video sharing app for mobile devices. It’s called Periscope and it’s similar to the already-existing Meerkat streaming app, but with the addition of a few special features that its competitor lacks, such … Continue reading 25 Brand-Building Ways to Use Periscope – Twitter’s Live Streaming Video Apps

A 5-Step Guide to Promoting Your Business With Twitter’s New Timeline

by Goutham Bhadri April 5, 2016 Follow @mktgsamuraiApril 5, 2016 There are over 1.3 billion registered users on Twitter. In the US alone there are 65 million users. If you’re active on Twitter but are not seeing significant business results, a few simple shifts in your strategy could help. When used correctly Twitter is an … Continue reading A 5-Step Guide to Promoting Your Business With Twitter’s New Timeline

5 Ways To Use Twitter’s Direct Messages As A Small Business

by Jeremy Taylor February 28, 2016 Follow @JezTaylorUKFebruary 28, 2016 You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly. Great social marketing is about feeding … Continue reading 5 Ways To Use Twitter’s Direct Messages As A Small Business