Tag Archives: accounts

Should marketers own programmatic accounts as they do with SEM & Social?

Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. Kevin Lee on July 5, 2018   Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific … Continue reading Should marketers own programmatic accounts as they do with SEM & Social?

4 TED Talks That Will Make You Delete Your Social Media Accounts

Patrick Antinozzi — March 24, 2018 Follow @pattitudez— March 24, 2018 Remember when Facebook was exclusive to college campuses? It’s hard to picture, right? It seems like millennia ago. Now, with over 2.2 billion users worldwide, Facebook is as ubiquitous as your morning coffee. Add in Instagram, Snapchat, Twitter, and YouTube, and you start to … Continue reading 4 TED Talks That Will Make You Delete Your Social Media Accounts

How to Manage Multiple Instagram Accounts as a Team

Albizu Garcia — October 10, 2017 Follow @gainapp — October 10, 2017 StockSnap / Pixabay According to selfstartr, only 36% of marketers are using Instagram for business purposes, compared to 93% using Facebook. Considering how saturated Facebook and Twitter have become with marketing messages, this means there are big opportunities for marketers to get their … Continue reading How to Manage Multiple Instagram Accounts as a Team

Why Monitoring Employee Social Media Accounts Protects Your Brand

Janet Church — October 6, 2017 Follow @JanetChurch — October 6, 2017 StartupStockPhotos / Pixabay To monitor, or not to monitor? It is widely accepted by corporate social media and risk managers that major brand damage can occur via a social channel, but real harm can also come from employees’ social media accounts. For regulated … Continue reading Why Monitoring Employee Social Media Accounts Protects Your Brand

How to effectively segment accounts with multiple locations

What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. Matt Umbro on August 7, 2017    One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple … Continue reading How to effectively segment accounts with multiple locations