The companies are part of a shift toward deeper integration between online and offline operations. Greg Sterling on May 5, 2020 Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place … Continue reading Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
Entrepreneurial Dream Project Launches To Give Startups An Edge by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2020 Supermaker, a new school business media company that provides content and a community for startups and creators, has announced the launch of The Entrepreneurial Dream Project, which will benefit entrepreneurs who are building new businesses during COVID-19 that … Continue reading Entrepreneurial Dream Project Launches To Give Startups An Edge
Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth by Laurie Sullivan @lauriesullivan, February 12, 2020 Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday — just days before the company is set to report fourth-quarter 2019 earnings. RBC Capital Markets forecasts that revenue will … Continue reading Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth
Christa Tuttle — January 24, 2020 Once you’ve asked the essential questions and have decided to move forward with a product/service launch, you want to create a plan that has the greatest chance for success possible. Considering that 19 out of 20 newly launched products fail, it’s important to proactively assess your launch from every … Continue reading How to Successfully Leverage a Research Panel for Product or Service Launches
The new feature launched with 17 small businesses. Taylor Peterson on November 25, 2019 In advance of Small Business Saturday (Nov. 30) and the holiday shopping season, Pinterest has launched Pinterest Shop – a new dashboard curated by Pinterest that showcases the profiles and products of small businesses in an Etsy-style fashion. Shop currently includes … Continue reading Pinterest launches Pinterest Shop for small businesses that make and sell products
Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Jennifer Cannon on November 18, 2019 Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch … Continue reading Airship Journeys launches to enable better cross-channel marketing
Esther Cohen — September 9, 2019 — September 9, 2019 A project management checklist makes it easy to stay on top of your projects. Learn how to create one in this guide. The start of a new project is a time of excitement and anxiety. You have an entire team waiting for your direction and … Continue reading Follow This Project Management Checklist for Foolproof Launches
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
The ArtHouse team includes content strategists, digital producers and influencer marketing specialists. Amy Gesenhues on July 11, 2019 Twitter is launching a new initiative to help connect brands with influencers and creators. Twitter ArtHouse will involve a global team of content strategists, digital producers and influencer marketing specialists and offer video editing and live broadcasting … Continue reading Twitter ArtHouse launches to give brands more access to creators, influencers
Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers
