Top CPG companies, including PepsiCo and Dove, are piloting shoppable videos and display units set for wider release later this year. Chris Wood on May 27, 2022 This week, grocery delivery and pickup platform Instacart announced the rollout of shoppable ads. Participants in the pilot program include Dove, PepsiCo, Mondelez International and S.Pellegrino. Video and … Continue reading Instacart launches shoppable ads
Tag Archives: Launches
Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU
By Danica Lo May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU
Samsung Ads launches full-service offering Total Media Solution
Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP. Chris Wood on April 26, 2022 Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. What it is. “Bring-your-own-media” (BYOM) capabilities enable advertisers to manage ads on streaming inventory … Continue reading Samsung Ads launches full-service offering Total Media Solution
Playbook launches an investment service for Millennials and Gen Z
By Chris Morris April 05, 2022 In a world where Bitcoin and GameStop stocks are rising and falling at a dizzying rate, it’s harder than ever for novice investors to figure out where to put their money—and in many cases, that’s keeping them out of the market entirely. David Hegarty, founder and CEO … Continue reading Playbook launches an investment service for Millennials and Gen Z
IronSource launches new ad platform for app-focused mobile campaigns
With the release mobile marketers can automate Apple Search Ads strategies. Chris Wood on April 13, 2022 Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna … Continue reading IronSource launches new ad platform for app-focused mobile campaigns
eToro gets into NFTs, launches eToro.art
Matt Williams Last updated: 7 April 2022 eToro has launched an NFT platform, eToro ART, a patron program to boost NFT artists and showcase non-fungible token collections. A message on the eToro.art website reads: eToro is partnering with the world’s best creators, agencies and brands to celebrate their NFT initiatives, and support them in bringing … Continue reading eToro gets into NFTs, launches eToro.art
Edison Interactive launches DOOH self-serve platform
Through a partnership with DanAds, the new platform makes ads affordable for SMBs. Chris Wood on March 31, 2022 Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The self-serve functionality opens up ad placements for … Continue reading Edison Interactive launches DOOH self-serve platform
Informatica launches retail-specific Intelligent Data Management Cloud
This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority. Chris Wood on March 25, 2022 This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud … Continue reading Informatica launches retail-specific Intelligent Data Management Cloud
The Trade Desk launches certified service partner program for SMBs
Goodway Group is first to join as partner. Chris Wood on March 22, 2022 Today, The Trade Desk announced the launch of a new certified service partner program, welcoming Goodway Group as the inaugural partner for the program. The aim of the program is to meet the needs of small and medium-sized businesses by allowing … Continue reading The Trade Desk launches certified service partner program for SMBs
Google Launches Automated Automotive Ad Unit
Google Launches Automated Automotive Ad Unit by Laurie Sullivan @lauriesullivan, March 11, 2022 Google vehicle ads now provides a new ad format on Search that shows nearby cars for sale. The advertising unit, announced Friday at the National Automobile Dealers Association (NADA) Show, aims to help more consumers who turn to the web to look for … Continue reading Google Launches Automated Automotive Ad Unit
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