Tag Archives: Launches

Quest Launches Push For D2C Tests With Major Campaign

Customer Acquisition

Quest Launches Push For D2C Tests With Major Campaign by Les Luchter , Staff Writer, October 20, 2022   When Jim Davis, Quest Diagnostics chief executive officer-elect, expressed the aim last month to increase direct-to-consumer clicks and purchases “once we get eyeballs to the site,” we weren’t expecting the lab testing company to drive said … Continue reading Quest Launches Push For D2C Tests With Major Campaign →

Pharrell Williams launches a digital auction house for A-listers and collectors

Digital Work Tools

By Andrew Bevan October 19, 2022 Like many of us during the COVID-19 lockdown, Pharrell Williams channeled a bit of Marie Kondo and began sifting through his belongings—no small feat, considering Williams owns 11 storage vaults filled with rare one-of-a-kind cultural artifacts that span the fashion and music heavyweight’s career. Feeling weighed down, Williams created … Continue reading Pharrell Williams launches a digital auction house for A-listers and collectors →

Oracle launches industry-specific AI models for its Unity CDP

Oracle Artificial Intelligence

Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX. Kim Davis on October 20, 2022 Oracle has announced the availability of 15 industry-specific AI models within the Oracle Unity CDP. These models will support customer data activation for brands in the automotive, CPG, communications, financial services, … Continue reading Oracle launches industry-specific AI models for its Unity CDP →

Drift launches features to support sales teams

Sales Techniques

Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout. Kim Davis on October 14, 2022 Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Data … Continue reading Drift launches features to support sales teams →

Hot Topic launches metaverse Halloween collection on Roblox

Metaverse Branding

The Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop. Chris Wood on October 6, 2022 This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic … Continue reading Hot Topic launches metaverse Halloween collection on Roblox →

DoubleVerify Launches Attention Measurement, Mondelez First To Use

Marketing Platforms

DoubleVerify Launches Attention Measurement, Mondelez First To Use by Laurie Sullivan  @lauriesullivan, October 5, 2022 DoubleVerify this morning unveiled the DV Attention Lab, a new attention-based measurement service its positioning as an alternative to third-party cookie-based targeting. The service, which uses in-depth attention data to measure ad exposure and engagement, has Mondelez International as its … Continue reading DoubleVerify Launches Attention Measurement, Mondelez First To Use →

Neutronian’s Process For Verifying Minority Ownership Companies Launches

Corporate Challenges

Neutronian’s Process For Verifying Minority Ownership Companies Launches by Laurie Sullivan  @lauriesullivan, October 4, 2022 Neutronian on Tuesday launched NQI Minority Ownership Verification, a standard approach to validating and scoring companies based on minority ownership. Undertone’s Uplift Collective is the first to allow independent verification of its network. It will allow media buyers to verify … Continue reading Neutronian’s Process For Verifying Minority Ownership Companies Launches →

Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers

Instacart

Instacart Health Launches, Gives Brands Initiative To Connect With Consumers by Laurie Sullivan  @lauriesullivan, September 28, 2022 Instacart launched a health initiative Wednesday focused on products, partnerships, research and policies to help consumers make better nutritional choices and highlight the ways they can use food as medicine to heal body, mind, and spirit. More than … Continue reading Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers →

Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser

Metaverse

Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser by Colin Kirkland , September 22, 2022 Niantic, the company behind popular AR (augmented reality) game “Pokémon GO” and the 8th Wall AR developer platform, has announced the launch of Lightship VPS (visual positioning system), a browser-based technology that allows developers to build … Continue reading Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser →

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