Tag Archives: Launches

AAM Launches Third-Party Audit Program For Digital Publishers

AAM Launches Third-Party Audit Program For Digital Publishers by Sara Guaglione , December 4, 2020 The Alliance for Audited Media has launched a third-party audit program for digital publishers, which the organization says is a key step in the fight against digital ad fraud. The AAM Digital Publisher Audit focuses on verifying publishers’ traffic sources. … Continue reading AAM Launches Third-Party Audit Program For Digital Publishers

Zeta Rethinks Customer Data, Launches Next-Generation Platform

Zeta Rethinks Customer Data, Launches Next-Generation Platform by Laurie Sullivan  @lauriesullivan, November 6, 2020 Marketing tech-company Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company’s proprietary live-signal data and predictive AI scoring. Data remains at the core of this platform. “Acquisition and retention funnels … Continue reading Zeta Rethinks Customer Data, Launches Next-Generation Platform

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Facebook continues to expand Shopping capabilities and features across its platforms. Ginny Marvin on October 21, 2020 at 10:13 am As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small … Continue reading Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding

AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2020 Will Tams, director of creative at The Collective Spark, began using Collective (no relation) to spend more time on the creative process and less on pushing papers and managing his business. Tams wears many hats, but … Continue reading AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding

Viral Nation Launches Cross-Platform Influencer Marketing Tool

Viral Nation Launches Cross-Platform Influencer Marketing Tool by Laurie Sullivan  @lauriesullivan, September 15, 2020 Viral Nation, an influencer marketing network, has officially launched Influsoft, a software-as-a-service platform, to help identify and track activations around influencer marketing. The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, … Continue reading Viral Nation Launches Cross-Platform Influencer Marketing Tool

Epsilon launches brand consideration metrics at individual level

Said to be an industry first. Kim Davis on September 2, 2020 Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a … Continue reading Epsilon launches brand consideration metrics at individual level

Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

The companies are part of a shift toward deeper integration between online and offline operations. Greg Sterling on May 5, 2020 Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place … Continue reading Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

Entrepreneurial Dream Project Launches To Give Startups An Edge

Entrepreneurial Dream Project Launches To Give Startups An Edge by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2020 Supermaker, a new school business media company that provides content and a community for startups and creators, has announced the launch of The Entrepreneurial Dream Project, which will benefit entrepreneurs who are building new businesses during COVID-19 that … Continue reading Entrepreneurial Dream Project Launches To Give Startups An Edge

Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth

Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth by Laurie Sullivan  @lauriesullivan, February 12, 2020 Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday — just days before the company is set to report fourth-quarter 2019 earnings. RBC Capital Markets forecasts that revenue will … Continue reading Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth