Liz Papagni — May 29, 2018 Follow @mrktgworx — May 29, 2018 So, you’re ready to launch the next big thing for your brand—maybe a new fiber bar or a delicious new hydrating sports drink. You’ve launched products before; it’s how you got where you are now. As an emerging brand, you’ve learned from the … Continue reading 3 Tips to Ensure Your New Product Launches Without a Hitch
Bank Of America Launches AI-Driven Virtual Assistant by Chuck Martin , May 21, 2018 Bank of America is introducing its AI-driven virtual assistant Erica to its 25 million mobile clients. The digital assistant combines artificial intelligence, predictive analytics and natural language and can use voice, text or tapping. “Everything we do is based on what … Continue reading Bank Of America Launches AI-Driven Virtual Assistant
Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data by Laurie Sullivan @lauriesullivan, May 3, 2018 Microsoft took the first step to integrate data from its LinkedIn acquisition into a new advertising platform that launched Thursday. Microsoft Audience Network, a platform powered by artificial intelligence focused on audience segments, aims to help businesses connect … Continue reading Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data
Courtney Allbee — April 30, 2018 — April 30, 2018 Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single first. So why should your new product be any different? Without movie trailers, we wouldn’t really know the actual movie was … Continue reading Market Better Product Launches with Social Media
Google Launches Outstream Video Ads To Play On Sites Other Than YouTube by Laurie Sullivan @lauriesullivan, April 18, 2018 Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube. The new ad unit doesn’t require placement in a … Continue reading Google Launches Outstream Video Ads To Play On Sites Other Than YouTube
Amazon Launches Search Services For Small Agencies Through Alexa.com by Laurie Sullivan @lauriesullivan, April 12, 2018 Alexa.com — a wholly owned Amazon subsidiary since 1999, which focuses on analytics and data — began rolling out a series of offerings Thursday to support search engine optimization, paid-search advertising and content marketing on engines such as Bing … Continue reading Amazon Launches Search Services For Small Agencies Through Alexa.com
The new service is initially offered at an OS level for ZTE devices in four countries. Barry Levine on April 5, 2018 Taboola is out today with an Apple News competitor — but for Android devices. The content discovery service is announcing a partnership with Android mobile device maker ZTE, the ninth largest in … Continue reading Taboola launches Apple News-like service for Android
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018 Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. Barry Levine on March 30, 2018 If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And … Continue reading BIMI launches to add trusted logos to emails
Ginny Marvin on March 23, 2018 Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by … Continue reading Connatix launches Stories for Publishers to bring native Story units to mobile sites
