Tiktok’s keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google’s ad business. Anu Adegbola on September 24, 2024 TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its … Continue reading TikTok Search Ads Campaign launches in US
Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, “AI for the rest of us.” Constantine von Hoffman on September 13, 2024 (October 31, 2024), Salesforce launched Agentforce — generative AI bots the company says can be trusted to … Continue reading Salesforce launches new, ‘more trustworthy’ generation of AI bots
Sonos is delaying two product launches until it fixes its buggy app CEO Patrick Spence said the app is the company’s top priority right now. billy steele Thu, Aug 8, 2024 Billy Steele for Engadget Last quarter should’ve been a triumphant one for Sonos with the launch of its first headphones, but the … Continue reading Sonos is delaying two product launches until it fixes its buggy app
The online survey and feedback specialists are offering a packaged customer experience suite. Kim Davis on July 30, 2024 SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Improved experiences will continue to be based on the customer feedback that flows through the SurveyMonkey Enterprise platform. … Continue reading SurveyMonkey launches a CX suite
Optimizely makes its headless CMS offering fully available as a SaaS option. Kim Davis on July 17, 2024 Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content … Continue reading Optimizely launches new SaaS CMS
The company also announced Ad Manager updates giving publishers greater control over where ads appear and badging. Anu Adegbola on June 11, 2024 Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers … Continue reading Google launches Google TV advertising network
The tech giant is running a “Summer of AI Essentials” campaign to educate marketers on using AI for advertising. Anu Adegbola on June 7, 2024 Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” … Continue reading Google launches marketer resource center and AI recommendation tool
Why mass mail to a large random audience when you could mail to a relevant audience based on automated analysis of CRM data? Kim Davis on May 30, 2024 Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to … Continue reading Postie launches CRM Optimization for direct mail
Acer launches a compact SpatialLabs camera for 3D photos and videos It can be used for 3D livestreams and video calls. mariella moon Fri, May 31, 2024 Acer Acer has unveiled the new SpatialLabs Eyes Stereo Camera specifically for those who want to take 3D photos and videos. Users can not only use … Continue reading Acer launches a compact SpatialLabs camera for 3D photos and videos
New tools for automated branding and campaign building aimed mainly at SMBs and non-profits. Kim Davis on May 8, 2024 Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by … Continue reading Constant Contact launches automated tools for brand consistency and campaign creation
