‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool by Richard Whitman , Columnist, April 13, 2023 ReBid, an advertising and marketing intelligence platform has announced a new GPT-based AI assistant capable of analyzing past campaign data from over 20 ad tech platforms. According to the company the new tool lets advertisers make data-driven decisions, … Continue reading ‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
Google Launches Assured Open Source Software Service For Free by Laurie Sullivan @lauriesullivan, April 12, 2023 Google on Wednesday announced the general availability of its Assured Open Source Software (OSS) service that helps developers defend against supply chain security attacks by scanning and analyzing software libraries for vulnerabilities. Assured OSS — available for free — … Continue reading Google Launches Assured Open Source Software Service For Free
Affinity Launches Dealmaking Tool On Salesforce AppExchange by Ray Schultz , April 11, 2023 B2B dealmakers have a new tool for managing and closing deals: Affinity has launched Affinity for Salesforce on Salesforce AppExchange. The goal is to provide teams with “access to automatically generated relationship insights in the tools they use every day — … Continue reading Affinity Launches Dealmaking Tool On Salesforce AppExchange
Cherlynn Low @cherlynnlow Google wants to do for Android and Chrome users what Apple does for people in its ecosystem. It’s announcing a set of news today at CES 2022 that are designed to help those using non-Apple devices easily set up, connect and share seamlessly across platforms. That involves expanding its existing Fast Pair … Continue reading Google launches a beta Nearby Share app for Windows PCs
6sense Launches Tool To Streamline B2B Sales by Ray Schultz , March 14, 2023 6sense has debuted a solution to help B2B sales teams prioritize and reach out to in-market accounts through email and other means. The new product, 6sense Revenue AI for Sales, is designed to help sellers “spend more time selling and less … Continue reading 6sense Launches Tool To Streamline B2B Sales
The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days. Chris Wood on February 16, 2023 IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open … Continue reading IAB Tech Lab launches first clean room standards
Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting by Laurie Sullivan @lauriesullivan, January 26, 2023 Twitter announced a beta program earlier this week for companies that want to run advertisements on the platform. The ad option — called Search Keyword Ads — allows advertisers to bid on keywords. The bid … Continue reading Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Spherical will extend first-party data from data warehouses and CDPs into the “madtech” space. Kim Davis on January 23, 2023 Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the … Continue reading Lotame launches first-party data accelerator
By Steven Melendez December 20, 2022 Since its March beta launch, Tome has prided itself on letting users quickly build presentations and tell online stories with just a few clicks or taps. As of today, the app will make it even easier for users to get started thanks to new AI tools that can help … Continue reading Presentation tool Tome launches AI to help make storytelling simpler
Oorbit partners with LG Electronics to bring immersive music and gaming to LG TVs. Chris Wood on January 9, 2023 At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. Oorbit hosts multiplayer games and other virtual experiences that users access … Continue reading LG web3 partnership launches immersive experiences on TVs
