Tag Archives: Launches

‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool

‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool by Richard Whitman , Columnist, April 13, 2023 ReBid, an advertising and marketing intelligence platform has announced a new GPT-based AI assistant capable of analyzing past campaign data from over 20 ad tech platforms. According to the company the new tool lets advertisers make data-driven decisions, … Continue reading ‘Madtech’ Platform Rebid Launches GPT-Based AI Campaign Analytics Tool

Google Launches Assured Open Source Software Service For Free

Google Launches Assured Open Source Software Service For Free by Laurie Sullivan  @lauriesullivan, April 12, 2023 Google on Wednesday announced the general availability of its Assured Open Source Software (OSS) service that helps developers defend against supply chain security attacks by scanning and analyzing software libraries for vulnerabilities. Assured OSS — available for free — … Continue reading Google Launches Assured Open Source Software Service For Free

Affinity Launches Dealmaking Tool On Salesforce AppExchange

Affinity Launches Dealmaking Tool On Salesforce AppExchange by Ray Schultz , April 11, 2023 B2B dealmakers have a new tool for managing and closing deals: Affinity has launched Affinity for Salesforce on Salesforce AppExchange.  The goal is to provide teams with “access to automatically generated relationship insights in the tools they use every day — … Continue reading Affinity Launches Dealmaking Tool On Salesforce AppExchange

Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting

Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting by Laurie Sullivan  @lauriesullivan, January 26, 2023 Twitter announced a beta program earlier this week for companies that want to run advertisements on the platform. The ad option — called Search Keyword Ads — allows advertisers to bid on keywords. The bid … Continue reading Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting

Lotame launches first-party data accelerator

Spherical will extend first-party data from data warehouses and CDPs into the “madtech” space. Kim Davis on January 23, 2023 Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the … Continue reading Lotame launches first-party data accelerator