Tag Archives: management’

Pivoting To Performance KPI Management Draws On Data

Pivoting To Performance KPI Management Draws On Data by Laurie Sullivan , Staff Writer @lauriesullivan, January 3, 2025 The prediction became clear a decade ago that AI automation would replace manual tasks for everything from factory and manual labor to buying advertising media and tracking metrics and measurements based on key performance indicators (KPIs). I would … Continue reading Pivoting To Performance KPI Management Draws On Data

It’s time for a better approach to change management in marketing

Most change management is stunningly ineffective. Here’s a middle-out approach that could improve your outcomes. Mike Pastore on January 2, 2025   Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort … Continue reading It’s time for a better approach to change management in marketing

5 ways to use project management data to enhance operational best practices

Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. Kate Gundlach Roberts on November 18, 2024   Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve … Continue reading 5 ways to use project management data to enhance operational best practices

Picking a marketing performance management platform: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product. MarTechBot on November 11, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Picking a marketing performance management platform: Best of the MarTechBot

5 ways to use project management data to increase marketing ROI

Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more. Kate Gundlach Roberts on September 17, 2024   Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data improves campaign planning, resource management, … Continue reading 5 ways to use project management data to increase marketing ROI

Why you need to master martech tool management

How to ensure data privacy, control platform access and improve processes without extensive technical knowledge. Ana Mourão on August 21, 2024   To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is … Continue reading Why you need to master martech tool management

How to use project management data to inform your marketing hiring strategy

Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency. Kate Gundlach Roberts on July 30, 2024     Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, … Continue reading How to use project management data to inform your marketing hiring strategy

Digital asset management and content management systems: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot