March 10, 2024 6 lessons in management and resilience from Canada’s busiest airport Toronto Pearson bounced back from a year of missteps and mishaps with transparent leadership that tapped its greatest resource: the employees on the ground. BY Mark Carbonelli Transparency and employee consultation led to GTAA’s successful bounce-back from air travel challenges at Toronto … Continue reading 6 lessons in management and resilience from Canada’s busiest airport
Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity. Brianna Miller on February 19, 2024 Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing … Continue reading How to make the most of your marketing work management solution
By Featured January 16, 2024 Riding on rapid tech development, the world of work is swelling to new heights. Traditional employee expectations are dissolving, replaced by a more fluid and dynamic landscape. With these seismic shifts, teammates are demanding greater autonomy, flexibility, and growth opportunities to match burgeoning responsibilities. Leaders, in turn, are challenged … Continue reading This is what employees need from management, according to coaches and leaders
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations. John Horodyski on January 5, 2024 Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential … Continue reading The opportunities for AI in digital asset management
A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right. Rachel Edwards on December 20, 2023 In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a … Continue reading The 5 best practices of digital asset management
Streamlining the management of campaigns saves time and increases agility, but you’re unlikely to find one solution that fits all of your needs. Mike Pastore on December 19, 2023 Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number … Continue reading Campaign management software: What can it do for you?
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation. Chris Wood on December 14, 2023 Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system, as well as for future use … Continue reading How to structure digital asset management governance
By The Conversation December 01, 2023 In late November, the board of OpenAI, creator of the popular ChatGPT and DALL-E artificial intelligence tools, fired Sam Altman, its chief executive officer. Chaos ensued as investors and employees rebelled. By the time the mayhem had subsided five days later, Altman had returned triumphantly to the OpenAI fold amid staff … Continue reading A management expert explains how OpenAI’s nonprofit-corporate hybrid model works
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management. MarTechBot on November 27, 2023 Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected … Continue reading Personalization and real-time interaction management: Best of the Chatbot
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack. Chris Wood on November 21, 2023 Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the … Continue reading Making data the foundation of your digital asset management system
