March 17, 2026 What happens to middle management when AI flattens your organization? BY Nik Kinley It’s being called the Great Flattening: a global wave of layoffs triggered by the adoption of AI that is primarily hitting middle management. Amazon is currently leading this managerial reset, aggressively streamlining its corporate structure to reduce bureaucracy and speed … Continue reading What happens to middle management when AI flattens your organization?
Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey. By Melissa Washburn March 10, 2026 If you’ve been in marketing long enough, you’ve probably lived through a few identity crises. First, we were channel experts. Then we became integrated, growth and performance … Continue reading Why the future of marketing looks like product management
Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution. By Caroline Hodson February 12, 2026 Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle. It is a complex engineering discipline that requires … Continue reading Is your B2B lead management engine built for today’s reality?
September 01, 2025 How to spot your management blind spots BY Lewis Senior Every human being, leaders included, has blind spots. These aren’t flaws in character or failures of competence, they’re simply the unseen gaps between intention and impact. Most of us don’t realize these blind spots are there until something goes wrong: a team misfires, … Continue reading How to spot your management blind spots
August 31, 2025 3 management styles that beat out aggressive leadership, and how to master them BY Maria Brinck Assertiveness, dominance, competition, risk-taking: these are the hallmarks of traditional leadership models, and they’re overwhelmingly associated with men. From corporate boardrooms to political offices, the archetype of a “strong” leader has been built around commanding voices, hardliner … Continue reading 3 management styles that beat out aggressive leadership, and how to master them
July 30, 2025 Middle management is dead BY Krish Ramineni Everyone’s obsessing over whether AI will steal their jobs. They’re asking the wrong question. While headlines scream about AI replacing workers—41% of employers are planning to downsize, half of entry-level jobs are vanishing—they’re missing the real transformation. The question isn’t who gets replaced. It’s what happens … Continue reading Middle management is dead
Forget chatbots. The future of digital asset management isn’t just about AI; it’s about AI agents taking over the tedious tasks you hate. Vertesia on June 24, 2025 The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening … Continue reading Advanced agentic use cases for Digital Asset Management by Vertesia
Customer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact. Raj Sivasubramanian on March 4, 2025 A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. This … Continue reading 3 ways to boost your VOC program’s value through journey management
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025 You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool
At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers. Kim Davis on January 9, 2025 A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. The company also entered the agentic space … Continue reading SAP to launch loyalty management solution for retailers
