Tag Archives: Messaging

Infobip partners with Community to launch a global messaging offering

Email Marketing

A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences. Kim Davis on December 12, 2023 Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to … Continue reading Infobip partners with Community to launch a global messaging offering →

ChatGPT is easily exploited for political messaging despite OpenAI’s policies

ChatGPT Ethics

OpenAI is using GPT-4 to build an AI-powered content moderation system The company says humans should still be involved in the moderation process. Kris Holt Contributing Reporter Tue, Aug 15, 2023 ASSOCIATED PRESS Content moderation has been one of the thorniest issues on the internet for decades. It’s a difficult subject matter for anyone to … Continue reading ChatGPT is easily exploited for political messaging despite OpenAI’s policies →

How to improve customer relationships with personalized messaging

Customer Relationship Managemnet

Customer relationships are strengthened through personalized communication. Corey Patterson on January 12, 2022 “The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As … Continue reading How to improve customer relationships with personalized messaging →

Inclusive marketing resources to strengthen your brand’s messaging

Marketing Skills

Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences. George Nguyen on December 22, 2021 Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your … Continue reading Inclusive marketing resources to strengthen your brand’s messaging →

How to Grow with Positioning and Messaging for Coaches and Consultants

Coaching Business

Wendy Marx November 25, 2021 You may have heard of brand messaging and positioning for products — but what do you do when you’re trying to sell your services as a coach or consultant? Positioning and messaging still play an important role. How? Let’s look at why positioning and messaging for coaches and consultants is … Continue reading How to Grow with Positioning and Messaging for Coaches and Consultants →

How to Build a Messaging Strategy that Grabs Your Customer’s Attention

Customer Acquisition

Tom Whatley July 21, 2021 A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. But there’s no one-size-fits-all approach. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and … Continue reading How to Build a Messaging Strategy that Grabs Your Customer’s Attention →

How messaging channels are surging and becoming critical to marketing success

Marketing Platforms

Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration. Chris Wood on February 19, 2021 at 4:52 pm Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect … Continue reading How messaging channels are surging and becoming critical to marketing success →

Homegrown Marketing: The Hurdles To Localized Messaging

SMS Marketing

Homegrown Marketing: The Hurdles To Localized Messaging by Ray Schultz , Columnist, September 3, 2020 In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right?  That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a study by Forrester. For one thing, it is … Continue reading Homegrown Marketing: The Hurdles To Localized Messaging →

It’s clear the era of traditional mass messaging is over

Email Marketing Tools

We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over →

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