Tag Archives: Advantage

What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage

Oliver Peterson — December 31, 2019 How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own. You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your … Continue reading What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage

How to Take the Best Advantage of Social Media Marketing for Your Business

Farhan Suleman — September 23, 2019 Follow @farhansule007 — September 23, 2019 Social networking has shifted online, opening never-before-seen avenues in the sphere of human contact. Now, information is circulated and shared in groups within seconds. Empires are broken and political storms arise over simple tweets. Complete bio-data of a particular person is extracted from … Continue reading How to Take the Best Advantage of Social Media Marketing for Your Business

3 Tax-Deductible Benefits Your Employees Should Be Taking Advantage of in 2020

Jeff Threde — May 22, 2019 — May 22, 2019 As an employer, you’re undoubtedly aware that you can claim a business expense deduction for the wages and salaries that you pay your workers, but do your employees know they can claim similar tax deductions? In 2018 alone, employees claimed more than $ 1.2 trillion … Continue reading 3 Tax-Deductible Benefits Your Employees Should Be Taking Advantage of in 2020

Marketing Videos Are Exploding on Social Media – Take Advantage of It

Sam Davtyan — April 29, 2019 Follow @samdavtyan — April 29, 2019 Video has been big in marketing for several years now, and it just keeps getting bigger. Customers connect with video in a way that they don’t with text – which is okay, because articles and videos do different jobs. Marketing videos need to … Continue reading Marketing Videos Are Exploding on Social Media – Take Advantage of It

Knowledge Retention: How to Protect Your Competitive Advantage

Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage

8 Small Business Tax Deductions That You Can’t Afford Not to Take Advantage Of

Peter Daisyme — January 31, 2019 — January 31, 2019 jarmoluk / Pixabay The best way to ensure that you don’t get a bigger bill than necessary come income tax time is to double check you are getting every deduction possible. There are multiple small business tax deductions available to sole-proprietorships and other small business … Continue reading 8 Small Business Tax Deductions That You Can’t Afford Not to Take Advantage Of