Steven Imke — May 4, 2020 There are many factors good negotiators try to control to give them a competitive advantage in negotiations. Factors such as timing and the location of the meeting, as well as the use of body language and even what each party had to eat can contribute to more successful negotiations. … Continue reading How to Achieve a Competitive Advantage in Negotiations
Oliver Peterson — December 31, 2019 How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own. You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your … Continue reading What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage
Farhan Suleman — September 23, 2019 Follow @farhansule007 — September 23, 2019 Social networking has shifted online, opening never-before-seen avenues in the sphere of human contact. Now, information is circulated and shared in groups within seconds. Empires are broken and political storms arise over simple tweets. Complete bio-data of a particular person is extracted from … Continue reading How to Take the Best Advantage of Social Media Marketing for Your Business
Ashley Perssico — June 28, 2019 — June 28, 2019 I love potatoes. They are the top food in my diet. I like them baked, fried, scalloped, you name it. But most of all, I like them mashed. I can’t count the times my boyfriend has asked me what I want for dinner and I’ve … Continue reading How to Use Google ‘Near Me’ Searches to Your Advantage
Jeff Threde — May 22, 2019 — May 22, 2019 As an employer, you’re undoubtedly aware that you can claim a business expense deduction for the wages and salaries that you pay your workers, but do your employees know they can claim similar tax deductions? In 2018 alone, employees claimed more than $ 1.2 trillion … Continue reading 3 Tax-Deductible Benefits Your Employees Should Be Taking Advantage of in 2020
Sam Davtyan — April 29, 2019 Follow @samdavtyan — April 29, 2019 Video has been big in marketing for several years now, and it just keeps getting bigger. Customers connect with video in a way that they don’t with text – which is okay, because articles and videos do different jobs. Marketing videos need to … Continue reading Marketing Videos Are Exploding on Social Media – Take Advantage of It
Daniel Burrus — March 8, 2019 Follow @DanielBurrus — March 8, 2019 This visceral image of “industry” being gritty and exclusively blue-collar is true to some degree, but when “4.0” is added to it, it takes on a whole new meaning, and blue-collar workers end up believing the narrative that robots and artificial intelligence (A.I.) … Continue reading The Industry 4.0 Advantage
Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage
Peter Daisyme — January 31, 2019 — January 31, 2019 jarmoluk / Pixabay The best way to ensure that you don’t get a bigger bill than necessary come income tax time is to double check you are getting every deduction possible. There are multiple small business tax deductions available to sole-proprietorships and other small business … Continue reading 8 Small Business Tax Deductions That You Can’t Afford Not to Take Advantage Of
Ashley Perssico — January 8, 2019 — January 8, 2019 Ah, yes. It’s a brand new year and you’re scouring the internet for what you should be paying attention to on social media. As a small business owner, you’re likely already on a race against time when it comes to your marketing. That’s why it’s … Continue reading 5 Social Media Trends to Take Advantage of in 2019
