Thanks to AI, customers have all the information they want. The challenge now is giving them a reason to trust you. By Reid Holmes Published on July 17, 2026 Your best prospective customer just fired up an AI tool and asked for everything about your category and which product it should pay attention … Continue reading Your content isn’t your competitive advantage anymore
July 12, 2026 Companies keep talking about the motherhood penalty. They’re missing the motherhood advantage BY Anne Welsh Motherhood is one of the most intense leadership incubators many women will ever enter. And when mothers are supported, the growth can be profound. However, that is not the narrative most workplaces carry. I have worked with many … Continue reading Companies keep talking about the motherhood penalty. They’re missing the motherhood advantage
More channels, more AI, and more data create new opportunities and challenges. Learn how to build a marketing ecosystem that scales. By John Premkumar Published on July 6, 2026 Marketing has never been more exciting — or more demanding. Today’s teams operate across a rich web of customer data platforms, AI-powered … Continue reading Turning marketing complexity into a competitive advantage
June 18, 2026 The competitive advantage AI can’t automate BY Jenny Fernandez and Noam Bar-Lev Anthropic recently posted a job opening for a Head of GTM Narrative. Not a content lead. Not a brand director. A go-to-market narrative strategist. The company that has spent years building some of the most capable AI in the world decided that … Continue reading The competitive advantage AI can’t automate
Companies that organize and structure metadata have a major edge in AI-powered search and personalization. By Benjamin De Castro Published on May 22, 2026 Creative may win the awards, media gets the moolah, but metadata is what helps AI marketing actually work. Metadata is already important today as the currency for organic search. … Continue reading The AI marketing advantage hiding in your metadata
April 26, 2026 Your differences are your competitive advantage against AI, LinkedIn’s leaders say BY Next Big Idea Club Below, Aneesh Raman and Ryan Roslansky share five key insights from their new book, Open to Work: How to Get Ahead in the Age of AI. Raman is LinkedIn’s chief economic opportunity officer. He previously served as senior … Continue reading Your differences are your competitive advantage against AI, LinkedIn’s leaders say
AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results. By Ana Mourão Published on March 27, 2026 The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real … Continue reading Context engineering is the real AI advantage in marketing
Google’s Billion iPhone Advantage Will Reshape Advertising by Laurie Sullivan , Staff Writer, January 15, 2026 Google’s multi-year contract with Apple to support its push further into artificial intelligence (AI) gives the company access to more than 1.5 billion iPhones worldwide. The number is an educated guess based on analysis and available numbers. As a Gemini-powered … Continue reading Google’s Billion iPhone Advantage Will Reshape Advertising
Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays. Chris Wood on August 30, 2024 Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C digital strategies. And there are so many competitive brands that any … Continue reading How brands are using AI in Meta’s Advantage+ campaigns
A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors. Kim Davis on June 18, 2024 No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State … Continue reading Business leaders believe AI can deliver a competitive advantage
