Using Artefact’s audience engine, Reckitt improves segmentation and ROI. Chris Wood on November 9, 2021 “The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. He noted that … Continue reading How Reckitt gained a competitive advantage with first-party data
Tag Archives: Advantage
Serendipitous Innovation Advantage for Hybrid and Remote Teams
Gleb Tsipursky November 5, 2021 “I don’t see how we can replace the serendipitous innovation advantage of hallway conversations. At least a third of our best innovation ideas come from serendipitous conversations, which then morph into brainstorming sessions. We’ve had almost no such serendipitous conversations in the many months of lockdowns. If we don’t return … Continue reading Serendipitous Innovation Advantage for Hybrid and Remote Teams
Virtual Brainstorming for an Innovation Advantage for Hybrid and Remote Teams in the Future of Work
Gleb Tsipursky October 9, 2021 “Our software engineers and product designers need to go back to the office full-time. Otherwise, we’re going to lose our competitive advantage in innovation.” That’s what Saul, the Chief Product Officer of a 1,500-employee enterprise software company, said at the start of the company’s planning meeting on the post-vaccine return … Continue reading Virtual Brainstorming for an Innovation Advantage for Hybrid and Remote Teams in the Future of Work
2021 Survey Reveals How Marketers Take Advantage of Video
Osama Khabab August 17, 2021 Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the value of video content in marketing. In fact, 70% of marketers swear by the value of video marketing and say that it has shown a positive return on investment. This statistic alone should be enough … Continue reading 2021 Survey Reveals How Marketers Take Advantage of Video
Creating Competitive Advantage in Returning to the Office
Gleb Tsipursky August 16, 2021 “I really like working with other people. I’m uncomfortable working by myself, it’s just not the same. So I’d love to have everyone go back to the office five days a week.” That’s what Marvin, the long-time CEO of a company with 4,000 employees, told me when we discussed his … Continue reading Creating Competitive Advantage in Returning to the Office
How Automation is Impacting the Finance Industry (And How to Take Advantage of It)
Peter Daisyme August 3, 2021 Despite common sci-fi movie tropes to the contrary, the relationship between robots and humans has proven wildly beneficial. Plenty of industries have received productivity and efficiency boosts thanks to automation in various forms. This includes the finance industry. Indeed, lending and investment entities are beginning to embrace automation at scale. … Continue reading How Automation is Impacting the Finance Industry (And How to Take Advantage of It)
Link Building 101: Taking Advantage of Quora and Reddit to Build E-A-T in 2021
Ioan Gerosanu July 21, 2021 Link building is an ever-evolving process. Over the past years, it’s been shifting from simply dropping tons of spammy links all over the web to spending extensive amounts of time for just a couple of relevant opportunities. Nowadays, link building is more about developing multiple strategies in order to develop … Continue reading Link Building 101: Taking Advantage of Quora and Reddit to Build E-A-T in 2021
How Workforce Management Creates Competitive Advantage
Peter Navarro May 26, 2021 In a supermarket, at peak hours, you either see closed entry doors or long queues. The same occurs in banks and call centers. How many times have you had to wait for a long time in line at a bank or on the phone to be answered? And how many … Continue reading How Workforce Management Creates Competitive Advantage
12 Competencies for Future Success and Advantage
Daniel Burrus May 17, 2021 Even as I write this article, jobs in industries ranging from entertainment and media to manufacturing and medicine are being transformed by artificial intelligence (AI) and its many iterations. Many people don’t even know they are already in a competition with AI and that several facets of their job are … Continue reading 12 Competencies for Future Success and Advantage
Small Business Advantage: How Your Small Business Can Benefit From Blockchain Technology
Tanvir Zafar April 29, 2021 A business is a good venture when effective strategies are applied to gain tangible results. Many times, businesses (especially small businesses), are often after more effective ways of serving their customers and providing them with improved services. Blockchain is a medium that can be utilized by these companies to raise … Continue reading Small Business Advantage: How Your Small Business Can Benefit From Blockchain Technology
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