The updates aim to help marketers create ads that make consumers feel more confident about making a purchase Nicola Agius on March 13, 2024 Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers … Continue reading Meta announces major updates to Advantage+ and Shopping Ads
3 Ways to Take Advantage of Immersive Experiences for Businesses Chandra Surbjat / Nov 9, 2023 No matter where your staff works from day to day, everyone can easily collaborate across teams — communicating fluidly, accessing resources, finding information, brainstorming, and maintaining progress. This is possible thanks to advanced technologies, such as generative artificial intelligence, … Continue reading 3 Ways to Take Advantage of Immersive Experiences for Businesses
By Eduardo Briceño August 29, 2023 Mistakes may be useful, but aren’t some less desirable than others? And doesn’t high performance—something most of us aspire to—mean making fewer mistakes? Rather than making blanket statements about mistakes being all good or all bad, it is helpful to differentiate between different kinds of mistakes and clarify … Continue reading These are 4 of the most common work mistakes. Here’s how to use them to your advantage
How to Create a Competitive Advantage Through Software Development Alex Tapper / 03 Jun 2022 Companies have been doing an increasingly good job of ensuring their software investments enhance their competitive advantages. Most businesses have moved past the “we need an app” stage. However, many leaders are still grabbing at the next big thing. For … Continue reading How to Create a Competitive Advantage Through Software Development
Using Artefact’s audience engine, Reckitt improves segmentation and ROI. Chris Wood on November 9, 2021 “The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. He noted that … Continue reading How Reckitt gained a competitive advantage with first-party data
Gleb Tsipursky November 5, 2021 “I don’t see how we can replace the serendipitous innovation advantage of hallway conversations. At least a third of our best innovation ideas come from serendipitous conversations, which then morph into brainstorming sessions. We’ve had almost no such serendipitous conversations in the many months of lockdowns. If we don’t return … Continue reading Serendipitous Innovation Advantage for Hybrid and Remote Teams
Gleb Tsipursky October 9, 2021 “Our software engineers and product designers need to go back to the office full-time. Otherwise, we’re going to lose our competitive advantage in innovation.” That’s what Saul, the Chief Product Officer of a 1,500-employee enterprise software company, said at the start of the company’s planning meeting on the post-vaccine return … Continue reading Virtual Brainstorming for an Innovation Advantage for Hybrid and Remote Teams in the Future of Work
Osama Khabab August 17, 2021 Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the value of video content in marketing. In fact, 70% of marketers swear by the value of video marketing and say that it has shown a positive return on investment. This statistic alone should be enough … Continue reading 2021 Survey Reveals How Marketers Take Advantage of Video
Gleb Tsipursky August 16, 2021 “I really like working with other people. I’m uncomfortable working by myself, it’s just not the same. So I’d love to have everyone go back to the office five days a week.” That’s what Marvin, the long-time CEO of a company with 4,000 employees, told me when we discussed his … Continue reading Creating Competitive Advantage in Returning to the Office
Peter Daisyme August 3, 2021 Despite common sci-fi movie tropes to the contrary, the relationship between robots and humans has proven wildly beneficial. Plenty of industries have received productivity and efficiency boosts thanks to automation in various forms. This includes the finance industry. Indeed, lending and investment entities are beginning to embrace automation at scale. … Continue reading How Automation is Impacting the Finance Industry (And How to Take Advantage of It)
