Tag Archives: Advantage

How Reckitt gained a competitive advantage with first-party data

Using Artefact’s audience engine, Reckitt improves segmentation and ROI. Chris Wood on November 9, 2021 “The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. He noted that … Continue reading How Reckitt gained a competitive advantage with first-party data

Serendipitous Innovation Advantage for Hybrid and Remote Teams

Gleb Tsipursky November 5, 2021 “I don’t see how we can replace the serendipitous innovation advantage of hallway conversations. At least a third of our best innovation ideas come from serendipitous conversations, which then morph into brainstorming sessions. We’ve had almost no such serendipitous conversations in the many months of lockdowns. If we don’t return … Continue reading Serendipitous Innovation Advantage for Hybrid and Remote Teams

Virtual Brainstorming for an Innovation Advantage for Hybrid and Remote Teams in the Future of Work

Gleb Tsipursky October 9, 2021 “Our software engineers and product designers need to go back to the office full-time. Otherwise, we’re going to lose our competitive advantage in innovation.” That’s what Saul, the Chief Product Officer of a 1,500-employee enterprise software company, said at the start of the company’s planning meeting on the post-vaccine return … Continue reading Virtual Brainstorming for an Innovation Advantage for Hybrid and Remote Teams in the Future of Work

2021 Survey Reveals How Marketers Take Advantage of Video

Osama Khabab August 17, 2021 Whether you are a small-town mom-and-pop business or a global conglomerate, you cannot deny the value of video content in marketing. In fact, 70% of marketers swear by the value of video marketing and say that it has shown a positive return on investment. This statistic alone should be enough … Continue reading 2021 Survey Reveals How Marketers Take Advantage of Video

How Automation is Impacting the Finance Industry (And How to Take Advantage of It)

Peter Daisyme August 3, 2021 Despite common sci-fi movie tropes to the contrary, the relationship between robots and humans has proven wildly beneficial. Plenty of industries have received productivity and efficiency boosts thanks to automation in various forms. This includes the finance industry. Indeed, lending and investment entities are beginning to embrace automation at scale. … Continue reading How Automation is Impacting the Finance Industry (And How to Take Advantage of It)

Link Building 101: Taking Advantage of Quora and Reddit to Build E-A-T in 2021

Ioan Gerosanu July 21, 2021 Link building is an ever-evolving process. Over the past years, it’s been shifting from simply dropping tons of spammy links all over the web to spending extensive amounts of time for just a couple of relevant opportunities. Nowadays, link building is more about developing multiple strategies in order to develop … Continue reading Link Building 101: Taking Advantage of Quora and Reddit to Build E-A-T in 2021

Small Business Advantage: How Your Small Business Can Benefit From Blockchain Technology

Tanvir Zafar April 29, 2021 A business is a good venture when effective strategies are applied to gain tangible results. Many times, businesses (especially small businesses), are often after more effective ways of serving their customers and providing them with improved services. Blockchain is a medium that can be utilized by these companies to raise … Continue reading Small Business Advantage: How Your Small Business Can Benefit From Blockchain Technology