Tag Archives: Advantage

How to Take Advantage of Shoppable Instagram Stories Stickers

Monique Danao — June 20, 2018 Follow @monique_pd — June 20, 2018 New Instagram Feature: Shoppable Instagram Stories Stickers Last week, Instagram announced an exciting new feature for retailers and businesses. Shoppable Instagram Stories stickers. Soon you’ll be able to add stickers to featured Stories products. Once viewers tap the sticker, they can see product … Continue reading How to Take Advantage of Shoppable Instagram Stories Stickers

Let’s face it — clickbait works. Here’s how to use it to your advantage

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. John Lincoln on May 2, 2018   No two ways about it — clickbait works! With the right page title, you … Continue reading Let’s face it — clickbait works. Here’s how to use it to your advantage

6 Obscure Spring Holidays to Advantage of in Your Email Marketing

Kristen Dunleavy — March 24, 2018 Follow @KristenWritesIt — March 24, 2018 OK, it’s the middle of March. We just got over creating messages for Valentine’s Day and St. Patrick’s Day. We’re doing our last-minute prep for April Fool’s Day. And then we’re right on to another biggie: Mother’s Day, right? Not so fast. Yes, … Continue reading 6 Obscure Spring Holidays to Advantage of in Your Email Marketing

How To Take Advantage Of Big Data Analytics On Social Media?

Ivan Ivanov — February 27, 2018 — February 27, 2018 Throughout recent years, social media has been slowly developing to become a hub for data consisting of information related to the way people interact with content. Platforms such as Facebook, its protege Instagram and the offbeat Twitter are rushing to compete for the attention of … Continue reading How To Take Advantage Of Big Data Analytics On Social Media?

Knowing your audience better is your competitive advantage: A case study

Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017   Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study

Want Timing to Work to Your Advantage During Your Job Hunt? Consider the Time of Year

  Virginia Franco — November 5, 2017     QuinceMedia / Pixabay Second only to the first few months of the new year, Fall is the 2nd best time to capitalize on a strong market — and a company in hiring mode. According to Career Sidekick blogger Biron Clark, hiring tends to occur in waves. … Continue reading Want Timing to Work to Your Advantage During Your Job Hunt? Consider the Time of Year

How Small Businesses Can Take Advantage of Fall Trends

Paul Trujillo — November 2, 2017 Follow @TruPaultx — November 2, 2017 Couleur / Pixabay Fall is here, and you know what that means: Pumpkin spice flavors in everything, football on every television, and flannel on every clothing store mannequin. These fall flavors tend to dominate the season, but once that’s over, businesses are usually … Continue reading How Small Businesses Can Take Advantage of Fall Trends