Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysi Stela Yordanova on August 31, 2018 The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just … Continue reading How to capitalize on the competitive advantage of real-time data analysis
Gee Ranasinha — August 1, 2018 Follow @KEXINO — August 1, 2018 There are many games where the player who goes first has a greater likelihood of winning than their opponent. It’s called First-Mover Advantage. In chess, for example, unless both players are equally-matched mega grandmasters, White has a statistically higher chance of winning. In … Continue reading The First-Mover Advantage Myth
Sebastian Shepard — July 25, 2018 — July 25, 2018 © Joshua Resnick – stock.adobe.com This past holiday season, online shopping grew to be a $ 108 billion pie, an increase of nearly 15% from the year before, according to Adobe. But even more significant growth was happening in the mobile ecommerce space. Smartphones, tablets … Continue reading What You Can Do to Take Advantage of the Mobile Commerce Boom
Adina Jipa — July 13, 2018 Follow @socialinsiderio — July 13, 2018 Last month, Instagram launched the @mention sharing – an Instagram Story option which allows users to re-share posts they have been tagged in. This means that if someone has mentioned you in their story, you will be able to share that video or … Continue reading How To Use Instagram’s Mention Sharing Feature To Your Brand’s Advantage
Monique Danao — June 20, 2018 Follow @monique_pd — June 20, 2018 New Instagram Feature: Shoppable Instagram Stories Stickers Last week, Instagram announced an exciting new feature for retailers and businesses. Shoppable Instagram Stories stickers. Soon you’ll be able to add stickers to featured Stories products. Once viewers tap the sticker, they can see product … Continue reading How to Take Advantage of Shoppable Instagram Stories Stickers
Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. John Lincoln on May 2, 2018 No two ways about it — clickbait works! With the right page title, you … Continue reading Let’s face it — clickbait works. Here’s how to use it to your advantage
David Dame — March 27, 2018 — March 27, 2018 Last week I posted a comment on LinkedIn: “If an orchestra all played the same instrument, the music would sound dull. A diverse set of musicians with different sounds make dynamic music. An organization with a diversity of gender, race, sexuality, and disability make fuller … Continue reading Diversity as a Competitive Advantage
Kristen Dunleavy — March 24, 2018 Follow @KristenWritesIt — March 24, 2018 OK, it’s the middle of March. We just got over creating messages for Valentine’s Day and St. Patrick’s Day. We’re doing our last-minute prep for April Fool’s Day. And then we’re right on to another biggie: Mother’s Day, right? Not so fast. Yes, … Continue reading 6 Obscure Spring Holidays to Advantage of in Your Email Marketing
Ivan Ivanov — February 27, 2018 — February 27, 2018 Throughout recent years, social media has been slowly developing to become a hub for data consisting of information related to the way people interact with content. Platforms such as Facebook, its protege Instagram and the offbeat Twitter are rushing to compete for the attention of … Continue reading How To Take Advantage Of Big Data Analytics On Social Media?
Greg Walder — February 19, 2018 — February 19, 2018 It’s no secret that being quick to adopt new technology is critical for standing out in today’s competitive market. In a world where new technology is constantly emerging, the teams who will gain a competitive advantage are the ones who are constantly open to change … Continue reading The Key to Gaining a Competitive Advantage? Embrace Change.