Tag Archives: Commercial

Digital Transformation, Commercial Excellence, and Pricing

Gabriel Smith August 11, 2021 According to George Westerman, MIT scientist and author of Leading Digital: Turning Technology Into Business Transformation, digital transformation (DX) “marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance.” This change has been sought by more and more companies over the last … Continue reading Digital Transformation, Commercial Excellence, and Pricing

How Much Does it Cost to Produce a 60 Second TV Commercial?

Torrey Tayenaka — March 18, 2020 As a production company, we are often asked this question: “How much does it cost to produce a 60-second tv commercial?” seems like a simple enough question right? Well, in reality, it is much more complex than it looks. Asking this question is like asking an architect how much … Continue reading How Much Does it Cost to Produce a 60 Second TV Commercial?

How to Shoot Your First Commercial Video to Promote Your New Business

Amit Sen — February 22, 2017 Follow @amit_kumar_sen— February 22, 2017 It is imperative for new businesses to devise inventive methods to engage their growing audience and attract potential customers. With the number of open marketing channels proliferating, competition is becomes stiffer by the day. When it comes to promoting a new business, the modern … Continue reading How to Shoot Your First Commercial Video to Promote Your New Business

Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Purna Virji on January 30, 2017   Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to … Continue reading Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

10+ Free (Yes, Even for Commercial Use) Stock Photo Websites

by Cody Ward Follow @codymwardAugust 26, 2016 Sometimes web designers, entrepreneurs, and digital marketers just need some basic stock photography to elevate their website or landing page. Even if you’re bootstrapping or on a tight budget, you still need to find quality eye catching graphics and photos. Well look no further than the following free … Continue reading 10+ Free (Yes, Even for Commercial Use) Stock Photo Websites