Tag Archives: Plan

Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan

John Arensmeyer November 2, 2021 Congress has a once-in-a-generation opportunity to fix a disparity between large and small businesses by enacting the tax reforms currently proposed in the Build Back Better plan. Eighty-five percent of small businesses feel the tax code unfairly benefits large corporations over small businesses, while about two-thirds of small businesses support … Continue reading Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan

A One Page Marketing Plan to Help Your Business Soar

Ankit Thakor October 27, 2021 Small business owners often suffer from time and resource limitations. If you are one of them, you must have wished to get the most of your marketing dollars? But what happens is you try different marketing strategies without a plan and leave with little success. According to Forrester statistics, 37% … Continue reading A One Page Marketing Plan to Help Your Business Soar

3 Key Steps to Plan the Perfect Programmatic Campaign

Maggie Erickson October 1, 2021 Taking the necessary time and effort to plan your programmatic campaign can help secure the utmost success in execution. It can also ensure you are prepared to pivot even before you hit that launch button! To prepare your campaign plan, you’ll set your key performance indicators (KPIs), determine a budget, … Continue reading 3 Key Steps to Plan the Perfect Programmatic Campaign

Key Questions to Ask When Building a Strategic Integrated Marketing Plan

Christa Tuttle August 8, 2021 Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. From activities to deadlines and key players involved, there are a lot of factors that go into created an integrated … Continue reading Key Questions to Ask When Building a Strategic Integrated Marketing Plan

Why Veterans Need to Be Part of Your Inclusivity Plan

Susan Hunt July 20, 2021 In business school, there was a group of students who were seemingly natural born leaders, who did very well academically, and who were polished and professional beyond their years. They knew how to have fun, but also eye-rolled at the various shenanigans the 20-something former consultants and bankers engaged in. … Continue reading Why Veterans Need to Be Part of Your Inclusivity Plan