Tag Archives: Plan

Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan

Julia Tiedt — April 10, 2019 — April 10, 2019 OvidiuTepes / Pixabay You have probably heard the saying, “It’s not what you know, it’s who you know.” Although I would argue that both are important, sometimes the latter can help you reach your goals faster—at least in terms of your website SEO and link-building … Continue reading Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan

Using technology to plan an effective people-based audience activation strategy

A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers. Marc Rossen on April 9, 2019 As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find it more difficult to ascertain … Continue reading Using technology to plan an effective people-based audience activation strategy