By Sean Cudahy October 20, 2023 When Delta Air Lines unveiled sweeping changes to its loyalty program last month, it was an attempt, executives said, to overhaul the program in one fell swoop. In an announcement that instantly drew the ire of customers, Delta revealed in September that it would make elite status a … Continue reading Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes
By Scott Nover October 19, 2023 There’s a truism in tech that goes something like “If you’re not paying for the product, you are the product.” It’s a tired phrase, but until advertising ceases to be the economic engine of the internet, we’re stuck with it. Digital ads have made technology companies like Alphabet, … Continue reading Meta’s plan to charge users for Facebook access is a big “FU” to the E.U.
The Science Behind A Winning Marketing Plan: Harnessing Data by JoAnne Gritter , August 23, 2023 Big data is changing the way the world works. The speed at which unprecedented volumes of information are being collected and analyzed requires constant revision to an organization’s best practices. Consider that as of 2012, 2.5 exabytes of data … Continue reading The Science Behind A Winning Marketing Plan: Harnessing Data
By Elizabeth Segran June 29, 2023 Move over Shein. There’s a new Chinese company trying to take over the world of U.S. retail. It’s TikTok. According to Semafor, TikTok is going to open an online retail store in the U.S. version of the app as soon as next month. TikTok, which is owned by … Continue reading TikTok’s plan to open a retail store is bonkers. Here’s why
By Michael Shank June 12, 2023 Most cities that consider themselves environmental leaders have developed climate action plans that articulate how they’re reducing emissions, adapting to climate impacts, and promoting circularity and equity. That a city has a climate action plan is no longer novel. But a plan alone doesn’t move the needle on … Continue reading How San Francisco translated its 300-page climate plan into tangible actions for residents
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one. Katie Robbert on June 1, 2023 I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to … Continue reading 5 failure points of a marketing measurement plan — and how to fix them
OpenAI’s new GPT-4 can understand both text and image inputs Andrew Tarantola @terrortola Hot on the heels of Google’s Workspace AI announcement Tuesday, and ahead of Thursday’s Microsoft Future of Work event, OpenAI has released the latest iteration of its generative pre-trained transformer system, GPT-4. Whereas the current generation GPT-3.5, which powers OpenAI’s wildly … Continue reading Duolingo’s Max plan offers AI tutoring for $30 per month
By Michael Grothaus March 02, 2023 Tesla’s Investor Day seems to have been a big bust—at least if we’re judging by reactions from actual investors. The event, which lasted over three hours and took place (March 21, 2023) at the company’s Gigafactory in Austin, Texas, was heavy on highlighting the company’s past achievements … Continue reading Tesla stock sinks after Elon Musk’s ‘Master Plan 3’ fails to impress at Investor Day
By Danielle Doolen February 14, 2023 Five-year plans are a lie. They’re great in theory but, in practice, they can set you up for a world of disappointment. On paper, they help you get clear on what you want and provide direction in your career and life. But here’s my gripe with five-year plans: Most … Continue reading The 5-year plan is a myth. Here’s what to do instead
How to Business Plan for 2023 Joe Martin / 07 Dec 2022 Writing a business plan is a vital part of any business. After all, it helps you establish your company’s vision and mission while clarifying exactly how you plan to grow. It can also help create more work-life balance at home if you … Continue reading How to Business Plan for 2023
