Brent Worley December 9, 2020 If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, here is a simple five phase approach to setting up a successful tech stack integration project. 1. Discovery The discovery phase defines the “what” of the project: What … Continue reading 5 Steps to Plan a Successful Tech Stack Integration Project
Tag Archives: Plan
Downsizing? Here Are a Few Things to Plan For
Delaney Kline December 2, 2020 Many businesses are feeling the impacts of a turbulent economy in light of COVID-19. While most are still open for business, office spaces may look a bit different after the dust settles. Should you stay in your current office under the assumption that your workers will return? Are you questioning … Continue reading Downsizing? Here Are a Few Things to Plan For
How to Plan a Successful CRO Campaign
Billy Farroll November 30, 2020 We explain the data-driven processes we use to find testing opportunities, prioritise them in order of importance and start each CRO campaign with the greatest chance of success. According to The 2019 State of Conversion Optimization Report by CXL, the biggest challenges marketers face with conversion rate optimisation (CRO) are … Continue reading How to Plan a Successful CRO Campaign
How to effectively plan sprints for agile marketing teams
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering. Stacey Ackerman on November 11, 2020 Do you remember back to high school when your teacher gave you a big essay to write and it was due at the end of the quarter? If … Continue reading How to effectively plan sprints for agile marketing teams
How to Help Your Team Plan Its Way Through a Tough Time
Liz Kislik October 22, 2020 In many companies today, both employees and leaders are fearful about the future. It may not be clear which direction to take, how to get there, or how to get the resources you need — and that’s before considering whether you’ll get cooperation from your team. It’s not practical … Continue reading How to Help Your Team Plan Its Way Through a Tough Time
How to Plan Your Black Friday and Cyber Monday Sales
Chris Christoff October 16, 2020 Black Friday and Cyber Monday are two big days that all marketers are excited about. It’s a great time for businesses to attract new customers, boost their sales, and increase their overall conversions. So, most marketers start preparing for a profitable Black Friday and Cyber Monday sale way before the … Continue reading How to Plan Your Black Friday and Cyber Monday Sales
How marketers should plan for implementing automation
Planning and goal-setting prior to implementation is key to success. Rodric Bradford on October 15, 2020 The status of marketing automation in martech stacks varies depending on the business. Some marketers are going into their second decade of automation, but may be considering moving to a different solution, while others involved in digital transformation to … Continue reading How marketers should plan for implementing automation
The 5 Stages of a Funding Plan
Steven Imke October 12, 2020 Most businesses require some form of funding to get started. However, based on what business stage the business is at, the sources of capital will be different. This is where your funding plan comes in, to identify how the business can secure financing for each stage. A product company goes … Continue reading The 5 Stages of a Funding Plan
How Infographics Improve Your Digital Marketing Plan
Evanne Farmer September 26, 2020 By now I’m sure you’ve seen infographics online, but do you know how can you use them effectively in your digital marketing? This article breaks down exactly what they are, why they are a useful tactic to get the word out about your business, how to create them and how … Continue reading How Infographics Improve Your Digital Marketing Plan
7 Tips For Designing a Successful Corporate Wellness Plan
Barasha Medhi September 15, 2020 Implementing the right corporate wellness plan is an important pre-requisite that’ll hugely impact the overall wellness of your company. The right wellness plan will boost long term health by improving employee morale, productivity, and performance. Meanwhile, a subpar health plan will inspire false hope for the short term but fail … Continue reading 7 Tips For Designing a Successful Corporate Wellness Plan