Tag Archives: Find

Studies find big increases in ad fraud attempts and fake traffic

Nearly a third of retail sites’ organic and direct traffic is from bots and fake users. Constantine von Hoffman on June 2, 2022 The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic.  Some 17% of all traffic from affiliate programs is fake, according … Continue reading Studies find big increases in ad fraud attempts and fake traffic

IAS Debuts Tech To Find Inefficiencies In Supply Paths

IAS Debuts Tech To Find Inefficiencies In Supply Paths by Laurie Sullivan  @lauriesullivan, May 26, 2022 Integral Ad Science (IAS) has announced new capabilities to enable marketers to better understand the true financial impact of supply quality and optimize toward efficient and high-quality paths. Advertisers can now visualize the “true” financial impact of media quality, said … Continue reading IAS Debuts Tech To Find Inefficiencies In Supply Paths

Consumers Find Things To Do Offline, Rather Than On Social Media

Consumers Find Things To Do Offline, Rather Than On Social Media by Laurie Sullivan  @lauriesullivan, April 7, 2022 Consumers are shifting toward more intentional online behavior — moving from social platforms and toward editorial sites such as news and lifestyle websites, mainly because the content is more positively perceived. Some plan to spend their time offline. … Continue reading Consumers Find Things To Do Offline, Rather Than On Social Media

Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want

Unique program titles went from 646,000 in 2019 to 817,000 today. Constantine von Hoffman on April 6, 2022 Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are … Continue reading Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want

Evolutionary scientists find symmetry in nature, and beauty in simplicity

By Connie Lin   March 14, 2022   Symmetry abounds in nature, often in its most beautiful forms. A perfect snowflake, a blooming sunflower, a light-harvesting complex from a bacterium—they all exhibit striking symmetry, crafted by some grander design. But how did that design come to be? Why have so many natural forms manifested in such … Continue reading Evolutionary scientists find symmetry in nature, and beauty in simplicity