If so, does AI present a solution or just bring us back to the same old question: Which comes first, marketing or technology? Bolaji Oyejide on February 8, 2024 Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth … Continue reading Did martech break B2B marketing?
By Shalene Gupta November 08, 2023 The best moment of the workday, in all honesty, is probably lunch. (Okay, maybe it’s the second best moment, and the first best is clocking out.) Yet, increasingly, the sacred lunch hour seems to be in danger of going extinct. EzCater, a company that provides corporate food solutions, … Continue reading Skipping your lunch break contributes to workplace burnout and makes you worse at your job
By Emily Guy Birken September 30, 2023 There’s an old joke in the financial industry about how simple it is to ensure you have enough money for retirement: Just figure out when you’re going to die and work backwards from there. Okay, so the financial industry isn’t famous for its sense of humor. But … Continue reading Your ‘longevity literacy’ can make or break your retirement planning
EU Might Want Google To Break Up Its Ad Business – Take A Number by Laurie Sullivan @lauriesullivan, June 14, 2023 Europe’s antitrust regulator reportedly might seek to break up Google’s advertising-technology business, charging the company with abusing its dominance in online advertising technology. The move joins the U.S. in accusing Google of abusing its … Continue reading EU Might Want Google To Break Up Its Ad Business – Take A Number
The Justice Department is suing Google to break up its ad business Igor Bonifacic @igorbonifacic Alongside eight states, the US Department of Justice is suing Google to break up the company’s advertising business. In a complaint filed Tuesday with a federal court in Virginia, the agency accused Google of illegally monopolizing the digital advertising … Continue reading Senate bill seeks to break up Google and Meta ad businesses
By Justin Patton January 07, 2023 Most executive teams engage in annual strategic planning sessions focused on improving their business the following year, but trust is rarely on the agenda. It’s a shame, because in many cases, the key to success lies not in creating an entirely new strategy, but in dismantling barriers to … Continue reading 5 barriers to break in order to build trust between coworkers
Despite economic concerns, consumers responded to discounts in key categories like toys. Kim Davis on January 5, 2023 Consumers spent $ 211.7 billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Demand for toys and video games … Continue reading Final 2022 holiday numbers break ecommerce records
By Max Ufberg September 22, 2022 As CEO of Pearson, Andy Bird presides over one of the world’s largest textbook publishers. Yet when thinking about Pearson’s long-term direction, Bird doesn’t necessarily look to his fellow Goliaths; often he’s drawing inspiration from the Davids of the world. “We are desperately trying to be … Continue reading Move fast and don’t break things: innovation at speed and scale
This is a 14.3% increase from 2021 when spend was up 20.9% Constantine von Hoffman on September 9, 2022 U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $ 20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased … Continue reading US martech spending set to break $20 billion this year; growth slowing
By Gary Hamel and Michele Zanini April 06, 2022 Wherever one looks, one sees organizations—from universities, health care providers, and large- to medium-size companies—who are struggling to adapt to an ever-accelerating pace of change. In their quest to stay relevant, most organizations are hobbled by bureaucratic management systems—with too many layers and too may … Continue reading ‘Create a cascade of change’: How to break through stubborn company infrastructure and get things done
