Tag Archives: Become

With legacy verification ending, will Twitter’s blue checks become the new scarlet letter?

  By Michael Grothaus March 24, 2023 D-Day is coming for people on Twitter who have legacy checkmarks—the blue badge that was once bestowed upon select users who were deemed notable. That’s all changed now that Elon Musk has taken over the company. The official @verified account on Twitter has announced that the company will … Continue reading With legacy verification ending, will Twitter’s blue checks become the new scarlet letter?

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz by Colin Kirkland , September 19, 2022 With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which brands will find in-game ads most effective in … Continue reading How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz

Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute

Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute by Laurie Sullivan  @lauriesullivan, September 16, 2022 Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the techniques being used as the … Continue reading Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute

Gen Z employees have become the default office tech support—and they’re not happy about it

  By Grace Buono   July 05, 2022 Lost files, computer viruses, outdated software: Tech malfunctions are nothing new in the workplace, and almost half of working America reports that they seek out coworkers at least once a day for tech assistance. While computer struggles may feel universal, troubleshooting tech issues is far from a … Continue reading Gen Z employees have become the default office tech support—and they’re not happy about it

Performance Media Shops Reorganize C-Suites, Become More Strategically Focused

Performance Media Shops Reorganize C-Suites, Become More Strategically Focused by Joe Mandese  @mp_joemandese, June 16, 2022 It may seem like a coincidence that two major performance media agencies announced strategic reorganizations this morning, but I think it speaks to the fact that performance is more than just moving needles, and is becoming much more integrated … Continue reading Performance Media Shops Reorganize C-Suites, Become More Strategically Focused