How 90 Day Goals Will Dramatically Improve Your Business




  • March 5, 2016


    I recently got a chance to watch this excellent video by Videofruit, where he interviews motivational speaker Grant Baldwin. If you haven’t have a chance to see the video, check it out below. Note: Video takes about a minute to load.



    One of my favorite lessons of the video is the section on goal setting. Grant is a big proponent of 90 day goals.


    Why 90 days? It’s because a year can be too long to stay focused. For many people, including me, it just seems to far away to stay motivated.


    But 90 days…well, that’s much easier to see.


    Here’s a video that expands on this concept:



    When doing any sort of goal setting, you need to think about what types of goals that you want. There are performance goals and process goals.


    A performance goal has an element of things that are out of your control. An example of this would be: Make 10 sales this quarter.


    A process goal is something that’s completely under your control. An example of this would be: Make 100 cold calls this quarter. You can’t guarantee that the 100 cold calls will turn into the 10 sales. However if you DON’T make the 100 cold calls, you definitely WON’T make the 10 sales.


    Here’s a great video from Jill Konrath that expands on this concept:



    So, here’s what I did and I would like to encourage you to do the same.


    1) I wrote down my performance goals for this quarter


    2) I wrote down my process goals that would enable me to achieve my performance goals.


    I then broke that down into weekly goals and decided on what day of the week I would do each item.


    Now I have daily process goals. It’s time put those on my schedule and hold myself to it.


    So, as an example, I decided that one of my process goals is to do 6 webinars this quarter. That breaks down into 2 webinars a month. I decided that Wednesdays would be my webinar day. I created a weekly action item that every Wednesday I would do webinars. On my off weeks, I now work on creating the new webinars.


    I like to use software to help me create action items. My favorite tool for creating daily tasks is Todoist.


    Here is a You Tube video from dottotech.com that explains what Todoist is and how to use it.



    You may be wondering what to do if you have too many goals on your list. After all, you have daily tasks and responsibilities that you need to do on top of your goals.


    Here’s what you need to do:


    1) Ask yourself if all the goals on your list are REALLY important. Can one or two be eliminated?


    2) Can you delegate some of the tasks to staff or hire someone to do it for you? If so, DO IT!


    3) Are there existing day to day tasks that can be outsourced or automated to free up your time to work on your goals?


    As you can see, goal setting doesn’t have to be daunting. I’m sure you will agree that it’s something that’s worth taking a look at.


    How have your efforts with goal setting gone? Were they successful? Leave a comment below!

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