Tag Archives: conversion

7 Tips to Grow Your YouTube Channel and Improve Your Conversion Rate

Angela Hausman, PhD January 14, 2021 YouTube statistics seem daunting if you want to grow your YouTube channel. With 30,000 hours of videos uploaded every hour, and 5 billion videos watched every day, standing out from the crowd looks nearly impossible. With all this competition, many channels never gain the traction required to become one … Continue reading 7 Tips to Grow Your YouTube Channel and Improve Your Conversion Rate

How to Decide Whether to Track Conversion Rates

Marcus Kamp December 2, 2020 At Three Girls Media, we’re big believers in using data, analytics and other forms of business intelligence (BI) to track our clients’ success. We offer our clients extensive analytics reporting for social media marketing (SMM) campaigns and other digital marketing services, like tracking clicks, likes, follows and more, in hopes … Continue reading How to Decide Whether to Track Conversion Rates

Unpopular Conversion Landing Page Techniques for Small Businesses

Guy Sheetrit October 16, 2020 What makes a landing page convert? Creating an effective landing page is quite some work. It’s not just about writing random stuff about your brand and embedding a form for sign-up. Yeah, the design of the page may look good too. But if your landing page (copy + design) does … Continue reading Unpopular Conversion Landing Page Techniques for Small Businesses

How to Increase Sales in Retail Online: 11 Effective Conversion Strategies

Sarah Bricker Hunt October 2, 2020 Convincing customers to buy what you’re selling is trickier online than it is with a brick and mortar store. You don’t have a friendly face behind the counter to greet them, or a helpful associate to guide them to what they’re looking for. But that doesn’t mean you have … Continue reading How to Increase Sales in Retail Online: 11 Effective Conversion Strategies

How Too Much Choice May be Tanking Your Conversion Rates

Nicholas Shaw September 15, 2020 In the 1986 sci-fi/horror classic The Fly, Ronnie (Geena Davis) notices that the subject of her newspaper interview Martin (Jeff Goldblum) always wears the exact same outfit. Pressing him as to why, Martin reveals his wardrobe containing five identical sets of clothing. “Learned it from Einstein”, he elaborates. “This way … Continue reading How Too Much Choice May be Tanking Your Conversion Rates

YouTube Video Ads To Make Engaged-View Conversion Metrics Standard

YouTube Video Ads To Make Engaged-View Conversion Metrics Standard by Laurie Sullivan  @lauriesullivan, September 11, 2020 Advertisers have been challenged to determine the impact of video ad campaigns on conversions when they can’t compare them across ad formats. On Friday, YouTube said that by the end of the year it will make engaged-view conversions a … Continue reading YouTube Video Ads To Make Engaged-View Conversion Metrics Standard

20 Ways You Can Improve Conversion Rates for Your eCommerce Brand

Nicole Blanckenberg August 28, 2020 We all want to improve conversion rates, right? Here’s the cold, hard truth: even with the most professional PPC strategies that are bringing tons of targeted traffic to your online store, if your website, brand, and messaging don’t measure up to potential shoppers’ expectations, your conversion rates could be suffering. … Continue reading 20 Ways You Can Improve Conversion Rates for Your eCommerce Brand

Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

Melysa Chong August 23, 2020 In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. … Continue reading Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

Conversion Rate Optimization: 5 Tips for Building a Strategy (+ Examples)

Erika Giles August 18, 2020 An important aspect of sales and marketing in today’s market involves driving traffic toward company websites. Your site needs to convert some of that awesome traffic into leads for sales representatives to close deals. A great way to make sure your site is converting prospects into leads is by developing … Continue reading Conversion Rate Optimization: 5 Tips for Building a Strategy (+ Examples)