Tag Archives: conversion

Unpopular Conversion Landing Page Techniques for Small Businesses

Guy Sheetrit October 16, 2020 What makes a landing page convert? Creating an effective landing page is quite some work. It’s not just about writing random stuff about your brand and embedding a form for sign-up. Yeah, the design of the page may look good too. But if your landing page (copy + design) does … Continue reading Unpopular Conversion Landing Page Techniques for Small Businesses

How to Increase Sales in Retail Online: 11 Effective Conversion Strategies

Sarah Bricker Hunt October 2, 2020 Convincing customers to buy what you’re selling is trickier online than it is with a brick and mortar store. You don’t have a friendly face behind the counter to greet them, or a helpful associate to guide them to what they’re looking for. But that doesn’t mean you have … Continue reading How to Increase Sales in Retail Online: 11 Effective Conversion Strategies

How Too Much Choice May be Tanking Your Conversion Rates

Nicholas Shaw September 15, 2020 In the 1986 sci-fi/horror classic The Fly, Ronnie (Geena Davis) notices that the subject of her newspaper interview Martin (Jeff Goldblum) always wears the exact same outfit. Pressing him as to why, Martin reveals his wardrobe containing five identical sets of clothing. “Learned it from Einstein”, he elaborates. “This way … Continue reading How Too Much Choice May be Tanking Your Conversion Rates

YouTube Video Ads To Make Engaged-View Conversion Metrics Standard

YouTube Video Ads To Make Engaged-View Conversion Metrics Standard by Laurie Sullivan  @lauriesullivan, September 11, 2020 Advertisers have been challenged to determine the impact of video ad campaigns on conversions when they can’t compare them across ad formats. On Friday, YouTube said that by the end of the year it will make engaged-view conversions a … Continue reading YouTube Video Ads To Make Engaged-View Conversion Metrics Standard

20 Ways You Can Improve Conversion Rates for Your eCommerce Brand

Nicole Blanckenberg August 28, 2020 We all want to improve conversion rates, right? Here’s the cold, hard truth: even with the most professional PPC strategies that are bringing tons of targeted traffic to your online store, if your website, brand, and messaging don’t measure up to potential shoppers’ expectations, your conversion rates could be suffering. … Continue reading 20 Ways You Can Improve Conversion Rates for Your eCommerce Brand

Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

Melysa Chong August 23, 2020 In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. … Continue reading Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

Conversion Rate Optimization: 5 Tips for Building a Strategy (+ Examples)

Erika Giles August 18, 2020 An important aspect of sales and marketing in today’s market involves driving traffic toward company websites. Your site needs to convert some of that awesome traffic into leads for sales representatives to close deals. A great way to make sure your site is converting prospects into leads is by developing … Continue reading Conversion Rate Optimization: 5 Tips for Building a Strategy (+ Examples)

A Beginner’s Guide to AB Testing in Conversion Optimization

Jayson DeMers July 9, 2020 If you’re familiar with online marketing, you know the importance of securing a high conversion rate. Getting as much traffic as possible can help you find success—but if all those inbound visitors have no way to spend money with you, or earn you money, your efforts will never be profitable. … Continue reading A Beginner’s Guide to AB Testing in Conversion Optimization

The need for (mobile) speed: Small improvements have a big conversion impact

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds. Greg Sterling on June 24, 2020 Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. … Continue reading The need for (mobile) speed: Small improvements have a big conversion impact

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking by Laurie Sullivan  @lauriesullivan, June 16, 2020 About 10% more marketers are paying for higher visibility on Google this year compared to last. They are paying for Google Ads, Local Service Ads, and other programs, according to data released Tuesday. The Moz survey of … Continue reading Search Marketers Focusing More On Conversion And Revenue, Less On Ranking