Tag Archives: SuperUsers

Fans, SuperUsers, Ambassadors: Community as Marketing

Fans, SuperUsers, Ambassadors: Community as Marketing December 23, 2022 A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of “SuperUsers” emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, … Continue reading Fans, SuperUsers, Ambassadors: Community as Marketing