The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here’s how AI can help uncover them. By Ed Poppe Published on June 18, 2026 The most important step before writing a marketing headline is understanding what drives your customer. Across all the performance marketing campaigns I’ve optimized for … Continue reading What customers tell friends that marketers miss
May 23, 2026 AI coaches tell leaders what they want to hear BY Luis Velasquez and Curt Crosby Recently, a senior executive shared something that initially sounded surprising. “I find it easier to open up to AI than to a person.” She was referring to an AI coaching platform her company had introduced. The tool prompted reflective … Continue reading AI coaches tell leaders what they want to hear
April 16, 2026 Every leader wants to change the world. Here’s how to tell if you’re actually doing so BY Scott Curran “The people who are crazy enough to think they can change the world, are the ones who do.” That’s a quote from Apple’s famous “Think Different” advertising campaign, which ran from 1997 to 2002. … Continue reading Every leader wants to change the world. Here’s how to tell if you’re actually doing so
Every vendor says they do real-time updates; here’s a real-world method to distinguish between platforms. By Pamela Parker February 27, 2026 Every CDP vendor says they’re real-time. But marketers don’t buy real-time. They buy outcomes: timely personalization, smarter lifecycle messaging, cleaner suppression, fewer awkward experiences and less wasted spend. In 2026, the gap between … Continue reading How to tell if your CDP is really real-time
Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised. By Tav Laskauskas January 16, 2026 Every week, there’s a new AI-powered marketing tool promising to revolutionize your workflow. It’s tempting to try them all. But here’s what’s actually happening: marketing stacks are more cluttered than … Continue reading How to tell if you have too many tools in your stack
September 07, 2025 What Machiavelli and St. Francis can tell us about the motivations of CEOs BY The Conversation Niccolò Machiavelli, the infamous author of The Prince, wrote in the 1500s that the ideal leader makes and breaks solemn agreements. He creates alliances with weak allies to defeat a powerful enemy and then eliminates them one by … Continue reading What Machiavelli and St. Francis can tell us about the motivations of CEOs
May 22, 2025 3 reasons you should tell your coworkers how much money you make As my husband was growing his finance career, the year-end bonus became a pivotal moment: to see how much his hard work translated into cash. And rather than rushing to tell me the news, he and his close peers would … Continue reading 3 Reasons you should tell your coworkers how much money you make
Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning. Michele Morelli on April 16, 2025 2025 is shaping up to be the year of AI — or is it? Every martech vendor seems to be slapping an “AI-powered” label on their … Continue reading How to tell if it’s real AI or just automation at a higher price
January 21, 2025 3 steps to tell your brand story when nobody knows your name Authenticity and understanding your audience, paired with the right channels, is key. BY Grace Keith Rodriguez You’ve invested your time, energy, and resources into building your company. Now you’re met with the new challenge of building your brand, telling your story, … Continue reading 3 steps to tell your brand story when nobody knows your name
January 21, 2025 I don’t need a court case to tell me Google is a monopoly E-commerce businesses globally must compete on one main street where prime real estate goes to those willing to pay the price. BY Maureen Brown As an e-commerce entrepreneur, I loathe Google. I know all too intimately after spending $2 million … Continue reading I don’t need a court case to tell me Google is a monopoly
