The acquistion signals a shift toward unified event and content workflows, bringing AI-powered video creation into the event marketing stack.
Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI-driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale enterprise capabilities and event management expertise with Goldcast’s ability to turn live event moments into ready-to-use video assets and engagement insights across channels.
In a blog post, Goldcast’s founders described the acquisition as a natural evolution of their mission — helping marketers turn events into scalable, repeatable content engines. The team will continue to serve existing customers while benefiting from Cvent’s resources and reach to accelerate development, especially in AI-powered video automation and orchestration.
“Our belief has always been that AI should empower marketers to ideate, edit, package, and distribute content at a pace that matches their ambition and without constraints of specialization, helping them win mindshare with authenticity and speed.”
For Cvent, this adds a critical layer to its broader strategy to support event-led growth. While Cvent has long focused on enterprise event planning, the addition of Goldcast expands its capabilities into post-event activation — enabling marketers to automatically generate clips, captions, summaries and repurpose content across digital channels. The combined offering is designed to help brands increase return on event investment and reduce the friction between execution and engagement.
The deal also reflects broader trends in event technology, where vendors seek to help marketers not only plan and run events but also activate them as ongoing revenue drivers. For modern go-to-market teams navigating digital-first buying journeys, the ability to repurpose event content into multichannel assets has become crucial for sustaining momentum and demonstrating ROI.
While terms of the acquisition were not disclosed, the move underscores Cvent’s intent to position itself as a one-stop solution for event professionals and marketers — integrating registration, execution, AI content generation and analytics.
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