Nielsen Confirms Pilot Of New Multi-Viewer Live Event Watermark by Laurie Sullivan , Staff Writer, February 9, 2026 Nielsen launched a pilot wearable device during Super Bowl LX that tracks co-viewing of major live TV events. The wearable device worn on the wrists – resembling smart watches – detects an acoustic watermark code not audible to humans, … Continue reading Nielsen Confirms Pilot Of New Multi-Viewer Live Event Watermark
The acquistion signals a shift toward unified event and content workflows, bringing AI-powered video creation into the event marketing stack. Constantine von Hoffman on December 15, 2025 Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI-driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale … Continue reading Cvent buys Goldcast to create event and video marketing platform
Samsung will introduce its Android XR headset at a Galaxy event on October 21 We’ll learn the last few details about the Android XR headset on next week’s livestream. Anna Washenko Tue, October 14, 2025 Samsung Samsung is back with another event this fall, which it has dubbed Worlds Wide Open. The company said that … Continue reading Samsung will introduce its Android XR headset at a Galaxy event on October 21
AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought. Lisa Shaw on July 11, 2025 Congrats! Your team just delivered an outstanding conference. The speakers were dynamic, sponsors were happy, customers got face-to-face time with your executives and sales took home some shiny new … Continue reading How to use AI to turn one event into a month of content
Advertisers’ Amazon Prime Day: Longer Event, Cautious Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2025 Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply, compared with last year. Independent ad agency Tinuiti notes that if the third and fourth days show stronger performance, spend … Continue reading Advertisers’ Prime Day: Longer Event, Cautious Spend
Amazon is holding a devices event on February 26, here’s what to expect Alexa is likely to get most of the attention, while new Echo devices may accompany it. lawrence bonk Updated Fri, Feb 14, 2025 Amazon Amazon is holding an event on February 26 at 10AM ET, and that’s unusually early in … Continue reading Amazon is holding a devices event on February 26
Understanding user conferences’ true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy. Lisa Shaw on January 3, 2025 Understanding the real costs of events — and how to manage them effectively — is the difference between a successful conference and a budget … Continue reading How to maximize event ROI using smart budgeting
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes. Lisa Shaw on October 21, 2024 It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing … Continue reading How to align teams early with a strategic event workshop
How to watch today’s iPhone 16 launch event, live soon with a new Apple Watch and AirPods Apple will debut its new hardware today at 1PM ET. katie teague Updated Mon, Sep 9, 2024 The iPhone 16 launch event is starting imminently, where Apple will finally be introducing its newest lineup of smartphones. The … Continue reading How to watch the It’s Glowtime Apple event and the iPhone 16 reveal
Meta Event Coverage Stats Compare Browser And Server Data by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2024 Advertisers using Meta’s conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company’s platforms. The tool has the potential of improving ad targeting … Continue reading Meta Event Coverage Stats Compare Browser And Server Data
