Tag Archives: event

Selecting the right digital platform for a virtual event

The decision-making process behind madconNYC. Rodric Bradford on August 3, 2020 at 3:03 pm The ever-expanding virtual event landscape is one of the few industries enjoying a boom under the pandemic, with dozens of platforms in the space offering distinct services and technologies.  So how do you make a decision when you are already considered … Continue reading Selecting the right digital platform for a virtual event

4 Best Practices for Your Next Facebook Event Photo

Victoria Taylor — June 5, 2020 Facebook has 2.41 billion monthly active users, which shouldn’t come as a surprise being one of the top three social media apps/websites in the world. Furthermore, Facebook has solidified its presence as a platform for business owners and entrepreneurs alike to advocate for their brand. After all, 74% of … Continue reading 4 Best Practices for Your Next Facebook Event Photo

Event Marketing Tips For Small Businesses

Dean Levitt — June 2, 2020 Event marketing isn’t only for large brands with even larger budgets. It’s something small businesses, consultancies, and service businesses can do quite cheaply. Talk about event marketing, and it conjures up visions of conferences, trade shows, and hiring expensive venues decked out exquisitely. It’s often called “experiential marketing,” and … Continue reading Event Marketing Tips For Small Businesses

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

SMBs spend billions annually on digital advertising and marketing services. Greg Sterling on May 26, 2020 Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. … Continue reading Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

How to Rethink Content and Media Strategy if Your Event Goes Virtual

Elisabeth O’Donnell — April 13, 2020 Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change your original plan. In these situations, virtual events can still … Continue reading How to Rethink Content and Media Strategy if Your Event Goes Virtual

Delivering Event Experiences Without Events: 9 Ideas to Make It Happen

Megan Heuer — March 11, 2020 It’s dark days indeed for those of us who include events and in-person meetings in our B2B marketing and sales portfolios. Each year, revenue teams count on meetings and events to make connections, build relationships, and bring teams together — not to mention the big pipeline boosts these events … Continue reading Delivering Event Experiences Without Events: 9 Ideas to Make It Happen

Your Event Deserves a Business Plan — Here’s How to Craft One

Ronnie Higgins — December 26, 2019 Follow @ronniehiggins Successful events pair passion with a comprehensive business plan. To ensure your next event accomplishes your goals, spend some time crafting a plan ahead of time. Good ideas don’t just stand on their own. They need structure to realize their true potential. Take a successful event, for … Continue reading Your Event Deserves a Business Plan — Here’s How to Craft One

Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales

VerticalResponse — October 19, 2019 Follow @VR4SmallBiz Email is one of the most important tools in your event marketing toolbox. Easy to create and ultra-affordable, email makes it easy to promote your event to tens of thousands of people with a single click. Event marketing is even easier when you take advantage of email automation, … Continue reading Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales