Tag Archives: event

How to repurpose marketing event content

Use your event’s valuable content to boost community engagement and position yourself not just as an event organizer but as a strategic partner. Lisa Shaw on December 21, 2023 Registration launch day for my client’s global conference is just a few days away. The team has been in overdrive for the past two months, with … Continue reading How to repurpose marketing event content →

How to unlock more value from your event content

Event Marketing

Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations. Lisa Shaw on September 8, 2023 My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates … Continue reading How to unlock more value from your event content →

The secrets of successful martech event marketing

Marketing Technology

Successful technology event marketing has lessons for any brand going back to in-person or hybrid events. Shama Hyder on June 26, 2023 We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. … Continue reading The secrets of successful martech event marketing →

Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag

Microsoft Advertisement

Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag by Laurie Sullivan @lauriesullivan, May 30, 2023 Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will begin rolling out July 3, 2023, for existing UET tags. … Continue reading Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag →

How to craft a winning event strategy: A 7-step framework

Event Management

Here’s how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event’s success. Allison Saget on May 18, 2023 While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, … Continue reading How to craft a winning event strategy: A 7-step framework →

Tesla has scheduled a Cybertruck delivery event for the third quarter, Musk says

Tesla

Tesla has scheduled a Cybertruck delivery event for the third quarter, Musk says Mariella Moon @mariella_moon When Tesla held its opening party for the company’s Giga Texas factory last year, Elon Musk said that it will finally start selling the Cybertruck in 2023. Now, we can narrow down the timing for its launch … Continue reading Tesla has scheduled a Cybertruck delivery event for the third quarter, Musk says →

MarTech’s event marketing experts to follow

Marketing Education

Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field. Constantine von Hoffman on March 15, 2023 Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as … Continue reading MarTech’s event marketing experts to follow →

Seeking Solutions To Media Measurement Complexity At ANA Event

Media Measurement

Seeking Solutions To Media Measurement Complexity At ANA Event by Dave Morgan , Featured Contributor, February 16, 2023 I’m writing today from the Association of National Advertisers 2023 Media Conference in Orlando, Florida. Yes, Orlando ad conferences are back! A topic at the top of the agenda is the fast-growing and mind-numbing complexity that has … Continue reading Seeking Solutions To Media Measurement Complexity At ANA Event →

Pinterest TV’s First Shop The Holidays Event Launches

Pinterest Tools

Pinterest TV’s First Shop The Holidays Event Launches by Laurie Sullivan @lauriesullivan, November 14, 2022 It won’t be long before we deck the halls in holiday decorations. Pinterest TV on Monday launched its first Shop the Holidays event, made possible with shoppable content from brands such as JENNY BIRD, Wayfair, NUDESTIX, and others. This week, … Continue reading Pinterest TV’s First Shop The Holidays Event Launches →

Tesla’s AI Day 2022

Tesla

Tesla is working on an AI-powered humanoid robot The Tesla Bot will be designed to perform dangerous and boring tasks for humans. M. Moon @mariella_moon Tesla Tesla is building a humanoid robot simply called the Tesla Bot, Elon Musk has revealed at the automaker’s (and, perhaps, soon-to-be-robotmaker’s) AI Day event. It’s intended to be … Continue reading Tesla’s AI Day 2022 →