Dan ShewanApril 22, 2015 Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates. However, as Larry is fond of saying, small … Continue reading 15 Landing Page Ideas To Inspire Your Next Campaign
Taylor NelsonApril 21, 2015 They Aren’t As Bad As You Think When I first started in online marketing I stayed far away from any conversion strategy that had to do with website pop-ups. Why, you ask? Because I hated them and I found them very intrusive. I thought they would reflect negatively on my brand, … Continue reading Pop-Ups: Stop Dreading Them And Start Driving Results
Blaise LuceyApril 19, 2015 It’s 2015 and the word “responsive” can still strike fear in any marketer’s heart. Creating effective mobile marketing campaigns is hard, whatever the channel. For most marketers, making something responsive means long meetings with design and web teams, if not outsourcing big chunks of projects to agencies. Maybe that’s why nearly … Continue reading Why Responsive Design Doesn’t Mean What Email Marketers Think It Means
Alexandra GiarratanoApril 16, 2015 Today, smartphones and tablets, are taking over web surfing. In early 2014, Internet usage on mobile devices officially exceeded PC traffic. That’s why it is imperative to have a mobile-friendly, multiple device-compatible website to accommodate this new digital landscape. To meet this demand, responsive design has rapidly become the new standard in web … Continue reading Responsive Web Design Is Essential In 2015
Debi LewisApril 15, 2015 “Hi there! I got your name from my friend Susan whose web site you made (looks great, by the way!). I have a web site which works great for me, but I’ve been meaning to change the address on there since we moved last year, and now I have a bad … Continue reading Plugging the Hole: Web Site Triage in 2015
Taylor NelsonApril 12, 2015 Look, be honest with yourself, do your landing page design suck? Are you failing to meet your conversion rate targets? If you are making some of the common mistakes made by other websites, you could have a landing page that is turning away traffic, rather than converting traffic into new users, … Continue reading Do Your Landing Pages Suck?
Rakesh SoniApril 8, 2015 Have you seen your website engagement go down? Not sure how to attract new customers and reduce your website’s bounce rate? When you focus on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic, and grow your business. User interaction … Continue reading 10 Ways To Increase User Interaction On Your Website
Michael CohnApril 6, 2015 If you are searching for a product and/or service on someone else’s website, what you actually searching for? Well, the most basic thing is that you have a problem and you are looking to the other person to solve that problem. It is the “WIIFM?” concept. WIIFM is defined as “What’s … Continue reading Ensuring That Your Homepage Satisfies Your Visitors
Jonathan LewisApril 5, 2015 We’re often asked by clients when we begin working with them to increase their Google presence. So what’s the easiest way to do this? Simply put – you need to help Google to help you. Follow the steps below to increase the size of your “Online Real Estate”. Map/Contact Details (The … Continue reading Improve The Way Your Website Appears On Google
Ryan WilsonMarch 27, 2015 Digital marketing provides us with an abundance of data to measure campaign performance. With all of this information, we have to ask ourselves which metrics should be used as key performance indicators (KPIs). Click-through rate (CTR) is a tempting choice, but as you’ll see, CTR is not always the best tool … Continue reading 4 Situations Where CTR Is Not The Best KPI
