Eric HammisMarch 26, 2015 With a properly designed website that fits perfectly with your brand, it can quickly become your bread and butter. Everything you do and everything you market can run through your website. Potential traffic should be flowing in and out of your website seamlessly, with no hold ups, ultimately leading to conversions. … Continue reading 6 Common Mistakes When Creating A Website
Category Archives: Website Guidelines
The Truth About Sliders
Erika DicksteinMarch 25, 2015 You know those images on the homepages of websites that change and promote different things? We call them “sliders” (or sometimes “carousels”). Have you noticed how ubiquitous sliders have become in website design? It’s easy to understand why they are so popular. For one thing, they provide a way to double, … Continue reading The Truth About Sliders
Website Redesign: Companies are From Mars, Customers Are From Venus
Ryan VanDenabeeleMarch 23, 2015 Your website is the hub of your online marketing and sales, but it’s faltering. Website traffic is down, it’s not mobile friendly, conversions have flatlined, and photography is old, as a marketing professional you’ve come to the conclusion that it’s time for a website redesign. You’re about to start a project … Continue reading Website Redesign: Companies are From Mars, Customers Are From Venus
Does Your Website Need Color Pictures?
Graham JonesMarch 23, 2015 Unless you are a designer or photographer, decisions about photographs and images on your website rarely enter the realm of whether they should be black and white. In the past, when we printed documents, we had to make such choices due to the costs of printing. But with the web, print … Continue reading Does Your Website Need Color Pictures?
What Your Competitors Can Teach You About Website Optimization
InklyoMarch 21, 2015 In 2010, Simon Sinek’s TED talk about the Golden Circle of marketing took intellectuals and business-minded Internet audiences by storm. Labeled like something out of Greek mythology and sounding at first like holistic cutesy talk, the Golden Circle is actually grounded in specific behavioral science, and it quickly transfixed audiences. Sinek’s theory … Continue reading What Your Competitors Can Teach You About Website Optimization
The Most Important Pages on Your Website
Steve HammMarch 17, 2015 In website development, every site has a similar outline. There are pages that connect to other pages and to each other. However, every website has pages that need more attention than others do. These pages are on all websites, and these pages are the most important and visited pages on the … Continue reading The Most Important Pages on Your Website
Don’t Be Foolish With Your Domain Name
Mike RastielloMarch 16, 2015 Over my 5 years at LyntonWeb I’ve helped launch hundreds of new website, and that’s not an exaggeration. When launching a new site, you need to update the DNS to point the domain name to the new server (if there is one; there usually is for us). Wait, “what is DNS?”, you’re probably … Continue reading Don’t Be Foolish With Your Domain Name
Mobile-Friendly Websites Getting Rewarded By Google – What To Do NOW
Samantha SchultzMarch 15, 2015 Google recently announced it will be changing its algorithm on April 21st to include more mobile-friendly websites in search results. What does this mean for marketers? What can you do to prepare? Our suggestions: Adopt a mobile-friendly platform Don’t have a mobile website? Do website visitors have to zoom in and out … Continue reading Mobile-Friendly Websites Getting Rewarded By Google – What To Do NOW
4 Landing Page Elements Primed for A/B Testing
Chris LucasMarch 13, 2015 Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry, the word “research” covers a lot of ground. It could mean searching for gold standard campaigns and modeling your plan on a best-in-class brand’s success story. It could mean shaping your approach … Continue reading 4 Landing Page Elements Primed for A/B Testing
Tips For Connecting Your Social Media Pages To Your Website
Dean KeipertMarch 12, 2015 Did you know that creating your website is only a small portion of the overall task. Once your site is developed and released online, that’s where the dirty work begins. How are you going to get quality traffic to your site? How are you going to weed out the unqualified traffic? … Continue reading Tips For Connecting Your Social Media Pages To Your Website
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