Sarah GreesonbachMay 8, 2015 There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of website design has changed over the years. But when the time comes to start a website redesign, … Continue reading What Can Your Competitors Teach You About Website Redesign?
Columnist Shari Thurow explains the ins and outs of taxonomies and why creating and maintaining them should be a key part of your marketing strategy. Shari Thurow on May 8, 2015 Let’s play a word association game. Before we begin, clear your thoughts. Try to stay focused on this game only. Are you ready? What … Continue reading Website Taxonomy Guidelines And Tips: How Best To Organize Your Site
Peep LajaMay 7, 2015 You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site? Will this increase the velocity of your testing program (and thus help you grow faster), or will it … Continue reading Can You Run Multiple A/B Tests at the Same Time?
by Sameer Panjwani May 7th, 2015 Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more complex and comes in the form of, for … Continue reading How to Keep Social Stats Updated For Your Website
Richie ContartesiMay 5, 2015 Their are a ton of reasons to redesign your website, but it is extremely important to understand why and if it is going to benefit your bottom line. Maybe you just need to look more professional, generate more leads, faster load time, changed your services, merged your business, or you have … Continue reading Should I Redesign My Website?
Brent CarnduffMay 3, 2015 Optimizing for Local Search is always interesting, sometimes frustrating, and usually a learning experience. There is, of course, a check list of “best practices” to follow, but the results are often far from the predictability that a “checklist” implies, and the results can be disappointing for no apparent reason. This was … Continue reading Don’t Allow Your Google “My Business Page” To Go “Stale”
Graham JonesApril 30, 2015 Many modern website designs feature massive images and blocks of text. You have to scroll down to see each new piece of content or to find further details. The reason so many websites have this kind of design is because of the growing trend for tablets. People with these mobile devices … Continue reading Modern Website Design Ignores Gestalt Psychology
Richie ContartesiApril 27, 2015 It’s a common enough question, especially for businesses that don’t get involved much in technology or customers might not be online. The Internet is for those geeks, right, and not the common blue-collar worker or anybody else outside of the tech industry, right? If you think that way in 2015, you … Continue reading Do I Need A Website For My Business?
Tea SilvestreApril 26, 2015 Do you dread writing your About Page (like you dread cleaning out the fridge)? You’re not alone. We all know we need one. And yes, it’s probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately? Go do it. I’ll wait.) It’s also one … Continue reading How to Tell A Compelling Story With Your About Page
Tim AsimosApril 25, 2015 Selecting the right web design partner for your firm’s website redesign can be a challenging task. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. In no particular order, we’ve come up with … Continue reading 15 Questions to Ask Before Hiring a Web Design and Development Partner
