By Jamin Andrews, Published November 1, 2014 The web design industry is ever-changing with new trends coming and going. Poor web design can cost a business thousands in lost revenue, with the number never really being known for sure. Without proper insights it can be difficult to tell if visitors to your website are engaging … Continue reading 5 Common Website Design Mistakes
By Jerry Low, Published November 1, 2014 Yeah, yeah – I know, we’re not supposed to brag. But, there’s a difference between bragging and a bit of shameless shilling or self-promotion. For starters, bragging makes people feel badly. Self-promotion – if done right – just makes them want what we’re selling. Not to mention that … Continue reading 7 Quick Ways To Promote Yourself (And Your Blog)
By Michael Harris, Published November 1, 2014 Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change. Your salespeople would no longer have to chase these empowered buyers down the road of … Continue reading Selling Value With Insight Storytelling
What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel. Neil Patel on October 24, 2014 Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits? There are numerous landing page variations that impact conversion … Continue reading Three Psychological Features Of A Landing Page That Make People Click
By Mike Hall, Published October 24, 2014 Like most affiliates I have tried out many WordPress themes to create affiliate websites, with varying degrees of success – the problem I have always come up against is that any ‘shop front’ style WordPress theme will typically be designed for a website with actual eCommerce functionality… In … Continue reading How To Use The Viper WordPress Theme For Your Affiliate Website
Just recently I read a post which referred to online content marketing as a combination of “Art & Science” and the more I thought about that comparison, the more I realized that it is so true. After all, to be effective at content marketing you have to pay attention to technology. The principles of SEO, … Continue reading Running Down Your Online Marketing Dream With Great Infographics
by Catharine P. Taylor, October 18, 2014 The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news that HBO and CBS are both planning to offer subscriber-based streaming services. And to think that cable companies used to deny that cord-cutting was … Continue reading Tell Me This: Is It Possible to Still Get Organic Reach?
By Douglas Burdett, Published October 16, 2014 Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Your company has embarked on a blogging journey to increase the … Continue reading 5 Ways To Know If Your B2B Blog Is Picking Up Steam
Article asserts search engines intentionally deceiving consumers. Greg Sterling on October 13, 2014 The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from … Continue reading WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads
Are you working on planning your website content development? If so, watch this video for some advice to make your website content development run smoothly and your website planning more effective. The transcript for this video is below. Hi, my name is Lina Calin, and I’m the Account Manager at Whittington Consulting. Welcome to the … Continue reading A Guide to Website Content Development – Planning
