Stephanie Ashton November 17, 2014 With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be regarded as a chore, with friends and family making the yearly trek to their neighborhood malls, or spending hours carefully selecting the … Continue reading Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers
Brian Basilico November 17, 2014 Takeoff… We sometimes take things for granted. I headed to Orlando today to speak at a conference on social media. At the airport, I stopped to take a picture of our plane that was outside the window. This million pound monstrosity lifts hundreds of people plus thousands of pounds of … Continue reading What Is A Killer Website?
Louis Foong November 15, 2014 When someone comes to your home page or a landing page on your website, you literally have only seconds to convince that person to stay and interact with your site. This week’s infographic from Kissmetrics shows us what makes people leave a website. Are you guilty of doing any of … Continue reading What Makes You Leave A Website? (Infographic)
By Angela Hausman, PhD, Published November 7, 2014 Content is king! Long live the king! You know content marketing is the secret to getting traction for your website (which is where the magic of conversion happens) and building engagement on your social platforms. To help, we’ve published several posts about how to optimize your … Continue reading How To Optimize Your Posts Using Post Length And Sharing
By Elena Nicosia, Published November 7, 2014 The holidays are around the corner, which is good news for businesses, given the expected increase in e-commerce and mobile-based purchasing this year. However, this means that you have to make sure that your web site’s shopping cart function is working to ensure that transactions are completed. Here … Continue reading Five Tips for Keeping Your Web Site’s Shopping Cart in Top Shape
By Jamin Andrews, Published November 6, 2014 A website is not something you create once and then leave it on the shelf hoping visitors will drop by to see it. Websites take time, commitment and consistency to make them relevant and popular. If you want to take your website seriously and increase your visitor numbers, … Continue reading How to Keep Visitors Coming Back to Your Website
By Alex Charalambous, Published November 6, 2014 Landing pages are an essential part of content marketing and lead generation. Creating landing pages for each campaign or premium content offer allows you to more effectively convert website visitors into leads by simplifying the offer process and eliminating distractions. And the design of your landing pages is … Continue reading 9 Critical Design Elements of a Landing Page that Converts
By Mari Kane, Published November 4, 2014 Headlines are the billboards of your blog post, the statement that piques a reader’s interest and make them want to read the first line of your story. The importance of an attention-getting headline cannot be underrated, which is why I’m going on about it again. On the heels … Continue reading 1 Awesome Headline Formula to Increase Your Blog Clicks Immediately
By Gail Oliver, Published November 2, 2014 Does my business need a blog? I get asked this a lot by my clients, particularly my professional services clients such as lawyers, financial advisors and realtors. If you are your brand (which, when you offer services is typically the case) then yes, you would benefit from a … Continue reading Creative Blog Ideas If You Offer Professional Services
By Michael Cohn, Published November 1, 2014 You are most likely well aware that getting traffic to visit your website is essential to your continued (and increasing) success and that of your business. If your website has been in existence for a while, it is a very good idea to look closely at what you … Continue reading Tuning Up Your Website
