Data-driven and digital. Omnichannel and always-on. Mobile and social (mocial?). If marketers can feel overwhelmed by the complexity and pace of our ever-evolving digital world (or at least by the jargon), imagine how a customer feels when seeking to connect. Customer loyalty has long been a challenge for even the most dedicated consumer brands. Losing … Continue reading Understanding Identity, Unleashing Brand Love: 3 Essential Strategies for Connecting with Your Customer
First year journalism students learn about the five Ws (Who, What, Where, When and Why). Although you may have no intention of becoming a professional journalist, if you’re going to write articles for your blog, then using the Five Ws is a smart habit to get into. The last thing you want a reader to … Continue reading The Who, What, Where, When and Why of Excellent Blog Writing
Investments in multiscreen advertising continue to rise, but a study from Jivox suggests that marketers still don’t know how to dig out the deep data required for successful campaigns. Lack of technology and skill as well as high costs contribute to the slowdown. The survey found that investments in multiscreen ads continues to rise. In … Continue reading Jivox Study Identifies Data Challenges For Multiscreen Campaign Investments
Man, it’s been a rough week for achieving my lifelong goal of knowing nothing about Bitcoin. But at least those who are following it intensely don’t seem to know what’s going on with it, which means my ignoring it is time very well unspent. While some people are debating whether this guy is the Bitcoin … Continue reading Oscars 2014: Or, The Night Real-Time Marketing Didn’t Suck
Traditional marketing is not dead! People watch television (although commercials seem to be dominated by cell phone service providers, automobile manufacturers and insurance companies). People still listen to the radio and read magazines. Some see the ads in the few newspapers still in print. Direct mail and brochures are successful for some companies. However, more … Continue reading The 4 Digital Marketing Tools Every Business Needs
Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of … Continue reading 11 Things George W Bush Taught Me About Social Media
Ever think about how consumer psychology affects buying decisions? If you think about it at all, you likely think consumers make decisions similar to the ones on the left in this infographic. And, if you’re a marketer, you probably learned consumer psychology that looked something like this (especially for advertising): Awareness Interest Desire Action AIDA … Continue reading How to Use Consumer Psychology to Increase ROI
Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just released, now is a great time to dig in and analyze the findings. Quick caveat – the SearchMetrics report analyzed correlation, i.e. what assumed SEO … Continue reading Highlights from the 2014 Search Ranking Factors Study
When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and … Continue reading More than filters: the science of Instagram [Infographic]
A common debate among social customer service professionals is whether brands should deliver customer service from their primary Twitter handle–or if they should have a dedicated service handle. Companies have been successful with both approaches, meaning that there is no clear cut answer but instead a series of pros and cons. Using our experience from … Continue reading Does Your Organization Need a Separate Twitter Handle to Deliver Effective Social Customer Service?
