Category Archives: Social Media Utilization

How to Use Pre-Screening Questions to Easily Identify Top Candidates

No HR professional wants to sort through endless stacks of resumes for every open position, but a manual hiring process often leads to this common conundrum. You know the skills and qualifications that your candidate needs to have in order to be a top performer at your company, but searching through a resume database for … Continue reading How to Use Pre-Screening Questions to Easily Identify Top Candidates

10 Customer Service Tips for Businesses Leveraging Social Media

Customer service has rapidly progressed on social media. Gone are those days when your customers would write a letter or pick up the phone and wait in queue for the customer service executive to solve their problems. Now your audiences take to social platforms immediately to voice their displeasure and expect an instant reply. You … Continue reading 10 Customer Service Tips for Businesses Leveraging Social Media

7 Key Strategies to Generate More Leads from Social Media

Social media can serve as a gateway for high quality leads. Businesses often underutilize the power of social media in generating vital leads and spend a lot on other channels of digital marketing in source of leads. Social media is an interactive platform for connecting with people so as to exchange, create and share information … Continue reading 7 Key Strategies to Generate More Leads from Social Media

How to Achieve a Sustainable Growth in Your Online Marketing ROI via Building Sustainable Online Visibility!

Every entrepreneur, start-up founder, or webmaster of an online shop has a crucial goal to reach on his or her path to success: increasing the company’s (online) visibility, thereby increasing the number of visitors and eventually sales – on the basis of a proper website, of course. To master this increase, there are countless marketing … Continue reading How to Achieve a Sustainable Growth in Your Online Marketing ROI via Building Sustainable Online Visibility!

New In iOS 8: Sharing Is Much Easier To Pinterest, HootSuite & Other Apps

With the Apple iOS 8 update, developers have access to share extensions, giving users the ability to customize their options. Martin Beck on September 17, 2014 It’s long been an iPhone and iPod pain point. Sharing from a mobile browser to social media networks other than Facebook and Twitter has been a serious pain, requiring … Continue reading New In iOS 8: Sharing Is Much Easier To Pinterest, HootSuite & Other Apps

Search Data In Mobile Apps Shows Unmet Demand

Marketers need to begin looking at data differently. I can’t say it loud enough. For many retailers, marketers, and buyers, there is a huge missed opportunity in mobile apps — not with cross-device attribution or location-based tracking and targeting with beacons, but in terms of search data in the app showing unmet demand. This was … Continue reading Search Data In Mobile Apps Shows Unmet Demand

The Psychological Makeup of Women You Target With Search Ads, Organic Listings

Knowing the psychological profile of women your brand targets with search optimization and paid search ads will produce better insight into the technology that will capture her attention, and help identify the message that resonates most. Some 74% of women calling themselves tech savvy say technology remains important, but only 20% are the first to … Continue reading The Psychological Makeup of Women You Target With Search Ads, Organic Listings