Category Archives: Social Media Utilization

Managing The Flow Of Content In Social Media

Content Marketing, Social Media Utilization

Put a framework into place with semi-annual planning meetings to keep your social media marketing flowing steadily and smoothly. Ric Dragon on September 10, 2014 Many bloggers and community managers have known for years that planning out content in advance with a calendar can help guide what otherwise might be an ad-hoc flailing about. For … Continue reading Managing The Flow Of Content In Social Media →

Why social media is the SEO queen of the digital kingdom

Search Engine Optimization, Social Media Utilization

  News Interviews Tech Business Social Media Digital Media Mobile Video Jobs Regions Social media, Gearburn, Advertising & Marketing, Google, Ventureburn, Mobile, Twitter, General Tech, Facebook, Video, Future Trends, Apple, Social networking …  More ↓ SEO, Social media Why social media is the SEO queen of the digital kingdom 16 inShare By Lelanie Roux 09.10.14 | … Continue reading Why social media is the SEO queen of the digital kingdom →

Word-of-Mouth: It’s About More Than Your Customers

Marketing Guide, Social Media Utilization

In a digital age, word-of-mouth advertising is about more than your customers! Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products that have a bad reputation with consumers, and not doing … Continue reading Word-of-Mouth: It’s About More Than Your Customers →

Content’s Growing Pains Look A Lot Like Social Media Marketing’s

Social Media Utilization

by Laurie Sullivan, September 8, 2014, 11:31 AM< Tracking and analyzing content marketing performance looks a lot like the trials and tribulations marketers went through with earned media in Facebook and Twitter. Performance is tracked based on “eyeballs.” Many executives look for the same impact they gain from lead generation, rather than some of the … Continue reading Content’s Growing Pains Look A Lot Like Social Media Marketing’s →

Will Search + Social Yield Better Advertising Experience For All?

Search Engine Optimization, Social Media Utilization

by Catharine P. Taylor, June 6, 2014, 11:03 AM As long-time readers of this column know, there are few things I detest more than retargeting. Though it’s not quite up there with climate change denialists, my hatred of stalker ads is on a par with Bitcoin and reading about Maureen Dowd’s close encounter with edible … Continue reading Will Search + Social Yield Better Advertising Experience For All? →

Authentic Marketing and Dealing With Audience Perception

Marketing Guide, Social Media Utilization

Authentic marketing and dealing with audience perception Overview In an online world where you can watch secrets unravel with just a click of the mouse, transparency – especially transparency in business – is integral. It’s no surprise then that the linchpin of successful content marketing is authenticity. To gain trust, brands need to consider what … Continue reading Authentic Marketing and Dealing With Audience Perception →

Amazon’s Twitch Offers Original Content An Avenue To Online Video Advertising

Social Media Utilization

Amazon continues to become an increasingly powerful marketplace as it builds out an advertising platform and home for original content through Twitch — but it’s the possibilities for online video advertising market that stir one Wall Street analyst. Twitch’s average user engagement of 106 minutes of content watched per-user per-day in 2013, and audience segment, … Continue reading Amazon’s Twitch Offers Original Content An Avenue To Online Video Advertising →

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