Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips to a successful Facebook Business Page. Post a Relevant Article Once a Week It is so important for your business that you are seen as a … Continue reading 10 Top Tips to a Successful Facebook Business Page
There are tons of reality singing competitions on TV, but NBC’s “The Voice” does things a little differently. For singers to ever make it onto a team and into the competition, they must rely on their voice to wow the celebrity judges during a blind audition – yes, a blind audition. The judges can’t see … Continue reading What Does ‘The Voice’ Have To Do With Content Marketing?
When assessing the ROI of a publicity campaign, it’s standard practice to asses about high-level results, such as the number of reads a message has received and the number of times a message social networks: these metrics are good measures of how well a message resonated with the audience. But PR measurement shouldn’t stop there. … Continue reading Measuring the Business Impact of PR: Getting a Handle on Data
WWE Diva Trish Stratus is no longer wrestling, but that doesn’t mean the yoga guru, and occasional action movie actress, doesn’t have something to say about the organization that made her famous. Following the three-woman corner slam at Night of Champions 2014, Stratus has opened up about her desire for an increased role of women … Continue reading Trish Stratus Wants WWE Women To Create Interesting Characters And Fight Men
In the world of B2B marketing, it’s still a knee-jerk reaction to dismiss a consumer approach to new lead generation tactics like social media and content. But like it or not, the success of those mediums in the B2C sectors is getting hard to ignore. Given the craziness that often characterizes Facebook, YouTube, and other … Continue reading Lead Generation Tips – Dealing with the Social Craziness
Depending on leads from sources other than the friends and customers in your business audience is a dangerous plan. You may know that Google recently killed Google Authorship. In a nutshell, this was a feature that allowed authors of original content to share the authority of search results with the sites publishing it. Many of … Continue reading Grow Your Business Audience Without Google
Typeface and color can boost conversions. Both have become more important to brands, especially on smaller screens of digital devices such as smartphones and smartwatches. Last week, marketers read about the mobile ad network Todacell and its research on how a country’s gross domestic product (GDP) and specific colors in advertisements and type running on mobile … Continue reading Typefaces, Colors Carrying Brand Searches Through Conversions On Small Screens
How would you increase traffic to your website in 30 days? Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic proceeds here to its second stage. We took it upon ourselves to put every individual step in his comprehensive tutorial to the test. In our first entry, we diligently researched keywords, created … Continue reading Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media
Last week we attended the Consumer Insights and Analytics Conference in Amsterdam. But, it wasn’t all tulips, bicycles and clogs and other geopolitically insensitive stereotypes. No, we were there to tackle the concept of a social business, and share some of the challenges and processes that IKEA are going through, with an audience of other … Continue reading Innovation in Social: A Look at IKEA’s Journey
You spent hours laboring over a blog post. You did your research and fussed over sentences until they were just right. The only thing standing between you and your next task is a headline. You take a few seconds, jot down the first thing that comes to mind, and move on. Don’t do that. You’re … Continue reading 9 Tips for Writing an Effective Online Headline
