Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits. As such, you’re facing one big problem regarding your marketing strategy: … Continue reading 3 Ways To Overcome One Of The Biggest Problems In Marketing
So many businesses now offer a free eBook download on their website to generate leads. In fact, we offer a free online marketing strategy eBook on our own website. They are a great lead generation tool when done correctly, as they give a prospective client some information prior to committing to a purchase. There are … Continue reading 5 Components Of A Successful eBook For Lead Generation
It never fails – if you are a blogger, you will inevitably find yourself with writer’s block at some point. And it always happens when you want to hammer something out quickly. Maybe you find yourself short on time, overwhelmed with work, or simply unmotivated. Whatever the reason, the show must go on! You have … Continue reading Writer’s Block? 7 Ways To Get Past It.
We live in a social world. If Facebook’s billions of users aren’t evidence enough of that, or the swarms of articles on social media on this site aren’t enough to convince you of that, consider the fact that one of the first things the Chinese government did when protests started erupting across Hong Kong was … Continue reading 6 ways to avoid the dark side of social media [Infographic]
Facebook: the great big social media monster. There’s profiles, likes, shares, videos and more. Somehow people are using Facebook to better their business. But how? Businesses across the planet are making a name for themselves not by awesome sidewalk sales or crazy in-person giveaways. They’re doing it by leveraging social media. Facebook, Twitter, Pinterest, Snapchat, … Continue reading Why Does My Business Need a Facebook Company Page?
A Personal Story It’s hard for me to believe with everyone so connected on social media that some organizations still don’t understand the importance of customer service. As small business owners, we know first hand how our social connections can give our customers power. If they like something, they’ll share it online with their friends. … Continue reading How to Turn Your Customer Service into Social Media Care
With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has made her the most followed user on Twitter. In an interview with Ellen DeGeneres late last year, Katy shed some light on her infamous social … Continue reading Social Media Marketing Lessons From Katy Perry
You have to understand the very basics of an inbound marketing effort in order to develop a successful strategy. Every business is going to have a different campaign based on individual goals and needs, but the structure of a successful campaign will be very similar. In order to help you understand the fundamentals here is … Continue reading Inbound Marketing Explained In 5 Steps
Building a loyal customer base is an essential part of growing a business. Applying the Pareto principal – that 80 per cent of revenue comes from 20 per cent of customers – highlights this. Every customer that doesn’t defect to a rival is one fewer that you have to go out and win back. So … Continue reading The Three Keys to True Customer Loyalty
“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.” -Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively, that first impressions are important. We don’t like to think that we judge a book by its cover or a person by what … Continue reading The Power Of First Impressions And Branding
