Laura DonovanFebruary 27, 2015 The owner of a local mid-sized home services company had been spending thousands on his telephone book ads and his ads in an online Services Directory. While he is doing well with repeat business and “word of mouth” referrals, he has seen a steady decline in the efficacy of his traditional … Continue reading A Case Study: Four Reasons One Client Decided to Hire a Social Media Marketer
Zach HellerFebruary 18, 2015 If you are interested in putting more energy into social media marketing, setting up your social media pages is a step in the right direction. But that’s not all it takes. Sooner or later you have to start posting. You have to decide what to post, when to post, and how … Continue reading Social Media Marketing: Finding the Right Frequency
Lauren LicataFebruary 18, 2015 There’s a big difference between having a social media presence for your business, and using it effectively to engage and interact with your customers. So let’s start things off by giving you some inspiration for what to strive for when you post, tweet, share and more. Check out how these local … Continue reading 5 Local Businesses That Have Mastered Social Media Marketing
Joakim NilssonFebruary 16, 2015 Is social media marketing for brand awareness, loyalty or is it an acquisition tool? When consulting for brands around Europe I come across this question a lot. Depending on who you talk to within an organization the answers differ. Some are convinced that social media is only for brand awareness, some … Continue reading Social Media Marketing: So What Does It Actually Mean?
Susan TuckerFebruary 14, 2015 One of the most important social media marketing tips I’d like to share with you is that you don’t have to be on every single social media channel. In fact, it could work against you to be on certain channels. Why? Because it takes time to do them right, you could … Continue reading How To Choose The Right Social Media Marketing Sites For Your Small Business
CJ GallopoFebruary 14, 2015 Social media can serve as a useful sales tool and a viable lead source, but only if used correctly. Tech-savvy Millennials are fluent in the unspoken language of social media etiquette; growing up in the digital age means that one’s online persona needs to be on point to remain socially relevant. … Continue reading Are You Using Social Media For Sales?
Zach HellerFebruary 11, 2015 Social media is an ever-growing, ever-expanding universe of people. They hang out in multiple places using multiple devices. Some people use just one network. Most use a combination of several, accessing each one for a specific reason. Instagram, Facebook, Pinterest, Twitter, Google+, LinkedIn, YouTube, and on and on. So, as a … Continue reading Social Media Marketing: Choosing a Platform
Dorien Morin-van DamFebruary 10, 2015 Do you sometimes wonder what REALLY counts for Social Media success? It doesn’t matter how noisy the online world is, how many new recommendations are published everyday or how many people see your posts according to social media platform reports. You must FOCUS on what really counts. To help you … Continue reading 3 Pillars to Social Media Marketing Success.
Laura DonovanFebruary 4, 2015 With 86% of adults using the internet and 77% of them on Facebook, Facebook is quickly becoming an important place to spend advertising dollars. Over 1 billion people visit the site monthly and many turn to the site to determine what to purchase. Facebook advertising is not only less costly than … Continue reading More Compelling Reasons to Use Facebook Ads
Zac JohnsonJanuary 30, 2015 Social media marketing is on the minds of every personal brand and business today. With over 1.4 billion users on Facebook and another 500 million spread across Twitter and LinkedIn, it’s crucial for everyone to get active and build out a loyal following as soon as they can. However, knowing how to … Continue reading Five Killer Tips to Dominate Your Social Media Marketing
