InklyoMarch 23, 2015 You’ve accepted the importance of social media marketing for your business. You’ve read all the statistics about the increasing value of social media for your content marketing plan, and you’ve begun integrating social media into your business strategy. Good for you! You’re already in the game. While other people are still trying … Continue reading 15 Ways To Fail At Social Media Marketing
Jennifer KardellMarch 14, 2015 Have You Considered Volunteering With And Mentoring Marketing Students? Maybe You Should. One of the greatest things about social media is how busy it keeps us, whether it’s entertaining us for hours with mindless scrolling of the news feeds on Twitter, Facebook and Instagram or researching the constant change in new … Continue reading Teaching The Next Generation Of Social Media Marketers
Michael BrennerMarch 11, 2015 Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. But then the Internet happened. All kinds of information started moving around … Continue reading Social Media Secrets To Build Your Personal Brand
Critical MentionMarch 10, 2015 What’s new this year in the social media software industry? Not much, at least from our latest findings in an analysis of social media marketing tools. Products and company taglines commonly used the terms analysis, monitoring, brand, and engagement. However, television and radio were missing from complete “path of news tracking” … Continue reading 115 Social Media Marketing Tools for 2015
Mari KaneMarch 6, 2015 Outside the email box, Social Media is considered the #1 way to promote your blog content to the world. In the most recent big-screen endorsement of social media, Emma Stone in Birdman describes it as, “An entire world out there where people fight to be relevant every single day.” And, it’s … Continue reading 8 Top Social Media Channels To Promote Your Blog
Steve HammMarch 6, 2015 “The more platforms you post on, the better.” This statement is generally true when it comes to social media marketing. At the very least, you’ll increase your brand visibility by posting on more sites. But there’s a limit to this, and in some instances, it might actually be better to concentrate your efforts. It … Continue reading Allocating Time and Resources in Social Media Marketing
WishpondMarch 5, 2015 In the year 2015, 66% of marketers agree that social media marketing is core to their business. And, nearly double the number of marketers categorize social as a primary revenue source compared to 2014. With these types of statistics I don’t need to explain any further the importance of social media in … Continue reading 5 Ways To Use The Biggest Social Media Platforms In A Way You’d Never Expect
Jose CapeloMarch 5, 2015 With the ongoing rise in social media usage and marketing on and through the platform, modern businesses are continually challenged to alter their strategies. Social media marketing (SMM) affects virtually all businesses in varying degrees regardless of their nature, size and scope. True enough, it is the experience of social media … Continue reading 4 Ways That Social Media Marketing Impacts Business
Omri BlochMarch 4, 2015 The proliferation of social media — some may say, obsession — has resulted in the opening of social media marketing purse strings. Wide open, in fact. More marketing dollars are being thrown at social media than ever before. From fear of being left behind. The promise of customer growth. The hope … Continue reading Social Media: An Excellent Channel for Companies That Don’t Want to Sell Anything
Laura DonovanFebruary 27, 2015 The owner of a local mid-sized home services company had been spending thousands on his telephone book ads and his ads in an online Services Directory. While he is doing well with repeat business and “word of mouth” referrals, he has seen a steady decline in the efficacy of his traditional … Continue reading A Case Study: Four Reasons One Client Decided to Hire a Social Media Marketer
