Gail OliverJanuary 29, 2015 Don’t you love people who try to sell their social media marketing skills based on their number of followers? A lot of people have even taken their allegedly huge list of followers and used it to become product influencers and ambassadors. Before you fall for some of these claims, here is … Continue reading How to Tell if Someone Really Is a Social Media Marketing Expert
Kenneth GillettJanuary 26, 2015 It’s hard to believe that Facebook was only founded a decade ago. As marketers, it is sometimes hard to remember what our jobs were like before we consulted this pervasive social network on our computers and smart phones frequently. It’s almost like imagining a time before smart phones, and mobile devices haven’t … Continue reading 5 Predictions for Social Marketing Trends in 2015
Laura DonovanJanuary 21, 2015 Social Media is the way marketing is done … everyone knows that. But did you know that it would be better not to do it than to get it wrong? When we started talking about Social Media Marketing in 2009, it was still a fairly foreign concept to most business people. … Continue reading 7 Reasons DIY May Not Work For Social Media Marketing
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game. Martin Beck on January 20, 2015 The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly … Continue reading How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
Alex DittyJanuary 15, 2015 The meaning of every social media marketing term that you’re afraid to ask Social media marketing is full of buzzwords and new jargon that it can be hard to keep up with the lingo. To help you stay up-to-date on all things social media we’ve created the ultimate social media marketing … Continue reading The Ultimate List of Social Media Marketing Definitions
Melanie HowardJanuary 15, 2015 Prosecuted for…Tweets? On December 2, 2014, the Federal Trade Commission (“FTC”) published a proposed consent order for public comment, regarding a settlement agreement reached with advertising agency Deutsch LA, Inc. Deutsch LA was hired by Sony Computer Entertainment America LLC to develop an advertising campaign for the Sony PlayStation Vita (“PS … Continue reading FTC Cracks Down on Social Media Deceptive Advertising
By Staff Reporter, January 09, 2015 Even if social media takes up a large portion of your daily work activities, it can be difficult to keep up with the different image sizes used by the various social networks. Thing is, if you don’t get those image sizes right, the results can … Continue reading Here’s your ultimate social media cheat sheet for 2015 [Infographic]
Dave LandryJanuary 11, 2015 There are a lot of different factors that go into creating a marketing budget, but that doesn’t mean that the process has to be difficult. If you’re looking to create a budget that will be as effective as possible for your business model, we’re here to help. With that being said, … Continue reading How to Determine Your Social Media Marketing Budget in 2015
Ivan SerranoJanuary 11, 2015 Do you ask yourself each day how you can gain more followers on your Instagram account? If so, you’re in the right place. Instagram is a powerful tool for telling a visual story about your brand. As social media users continue to demand more visual content, brands will need a platform … Continue reading 29 Tips on How to Succeed With Your Instagram Marketing – Infographic
Dorien Morin-van DamJanuary 11, 2015 Have You Ever Questioned the Value of Your Social Media Presence? Are you wondering if social media marketing is still worth it for your and your business? Here’s why you shouldn’t give up on your Social Media Marketing even if your stats are down. You might need to re-focus and … Continue reading Is Social Media Marketing Worth It?
