Category Archives: Small Business

How Much Should Small Businesses Spend On Customer Acquisition?

Lauren LicataFebruary 18, 2015 As a small business owner, you likely don’t make a profit the first time a new customer walks into your business and makes a purchase. You make your money when they come back, and even more when they return again and again. Remember that repeat customers tend to spend 33 percent … Continue reading How Much Should Small Businesses Spend On Customer Acquisition? →

Distilling Experience Into Advertising for Your Small Business

Customer Relationship Managemnet, Small Business

How are people supposed to pick your ads out of the crowd? As a small business owner, how do you create marketing that is potent and persuasive without breaking the bank? From advertisements alone, your target market is exposed to thousands of messages every day. Putting a number to it is difficult. Researchers have said … Continue reading Distilling Experience Into Advertising for Your Small Business →

4 Tax Deductions For Small Business Owners

Small Business

La Mancha SimsFebruary 16, 2015 It is nearing that time of year when small business owners are gathering the paperwork necessary to prepare this year’s taxes. However, don’t overlook these tax deductions for 2015: Entertainment One of the most common business expenses is entertainment. Having a breakfast or lunch meeting with a client or prospect … Continue reading 4 Tax Deductions For Small Business Owners →

Barbie Loses Her Market Appeal And Makes Room for Small Business

Small Business

Though you wouldn’t know it by looking at her, Barbie just turned 56. The problem is that while Mattel’s doll may not look her age, she sure acts it. She can’t get the hang of smartphones, video games and other toys the newest wave of kids really like to play with. Mattel CEO Bryan G. … Continue reading Barbie Loses Her Market Appeal And Makes Room for Small Business →

How To Choose The Right Social Media Marketing Sites For Your Small Business

Small Business, Social Media Marketing

Susan TuckerFebruary 14, 2015 One of the most important social media marketing tips I’d like to share with you is that you don’t have to be on every single social media channel. In fact, it could work against you to be on certain channels. Why? Because it takes time to do them right, you could … Continue reading How To Choose The Right Social Media Marketing Sites For Your Small Business →

4 Ways Small Retailers Can Master E-Commerce Like the Pros

eCommerce, Small Business

Greg ConstantineFebruary 12, 2015 Small businesses typically do not have the same resources or budget funds as their retail giant counterparts, making the leap into e-commerce that much greater for them. Luckily, consumers aren’t aware of the size of your e-commerce budget, so the amount you spend on creating your platform is not as important … Continue reading 4 Ways Small Retailers Can Master E-Commerce Like the Pros →

7 Benefits of Social Media Marketing for Small Businesses

Small Business, Social Media

Ryan VanDenabeeleFebruary 13, 2015 Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right people. Creating content for your Buyer Personas and then distributing that content is going … Continue reading 7 Benefits of Social Media Marketing for Small Businesses →

Small Medium Business Advantage: Marketing and Sales

Small Business

Dave HubbardFebruary 13, 2015 Competing for business against a much larger organization has always been challenging. However, with the recent changes in buyer behavior, and increased adoption of automation technology, small and medium-sized businesses (SMB) have a unique window of opportunity; a potential competitive advantage in sales and marketing. Executives in smaller companies tend to … Continue reading Small Medium Business Advantage: Marketing and Sales →

How Do Small Businesses Invest in Growth?

Instagram Marketing, Small Business

Alex PriceFebruary 12, 2015 After treading water for a number of years, the future is looking bright for small businesses – and they’re actively responding to the positive changes. 99.7% of U.S. employer firms are considered small businesses, and they’ve increased their budgets and are ready to spend this extra money in 2015. SMB leaders … Continue reading How Do Small Businesses Invest in Growth? →

Is Small Business Branding Possible? You Betcha And Here’s How

Small Business

Large companies the world over have long recognized the value of creating a brand. To most small business owners however, branding their business is something they only dream of as they think it’s just not possible to do with their small budgets. But even a small business can benefit from the impact of having a … Continue reading Is Small Business Branding Possible? You Betcha And Here’s How →