Scott BarnettFebruary 28, 2015 Yelp has sued Revleap, a Los Angeles based company. Yelp claims it is misleading, in fact scamming, customers by asking them to pay to “guarantee” good reviews on Yelp. They mention that they are “taking a stand to protect business owners” so they don’t fall prey to misleading companies. More specifically, … Continue reading Yelp Is Not A Trusted Authority For Small Business Owners
Category Archives: Small Business
Why Buyer Personas Work for Small Businesses
Mike WhitneyFebruary 27, 2015 Perhaps you’ve heard the phrase, “Be the ball, hit the ball.” If not, it’s in reference to baseball and it’s basically a somewhat Buddhist approach to the psychology of hitting the ball. The “oneness” alluded to may at first glance seem a bit fluffy, but there is powerful logic therein. Seeing … Continue reading Why Buyer Personas Work for Small Businesses
10 Email Marketing Tips For Small Business Owners
Aaron HoughtonFebruary 26, 2015 Have you waded through your own inbox lately? The water’s rising at an alarming rate. And in the inbox, your customers don’t care that you’re a small business. At that moment of decision, when cursors are poised between open and delete, the playing field is completely level. You’re fighting for eyes … Continue reading 10 Email Marketing Tips For Small Business Owners
Why SME’s Should be Embracing Ecommerce
Ian JindalFebruary 25, 2015 British shoppers are set to spend a staggering £52.25 billion in 2015*, which makes the UK the most frequent online shoppers in Europe. With the high street continuing to evolve, retailers of all sizes need to keep up with modern shopping habits to ensure business growth, drive revenue and keep customers … Continue reading Why SME’s Should be Embracing Ecommerce
Small Business Boot Camp: How to Conduct a Thorough Competitive Analysis for Your Small Business Idea
Katey FerenziFebruary 25, 2015 Completing an analysis of your competition before you open up shop is not only wise, it’s essential to staying in business. By monitoring your competition on an on-going basis, you’ll get to know their behavior, enabling you to anticipate their actions and stay one step ahead. As we well know, competitors … Continue reading Small Business Boot Camp: How to Conduct a Thorough Competitive Analysis for Your Small Business Idea
How Small Businesses Can Scale Their Affiliate Program
Amy ScanlonFebruary 23, 2015 Marketers at small businesses and start-ups are often under pressure to start ramping up sales at the same time they’re still trying to establish brand recognition. On top of that, they may have to do so on a shoestring budget. An affiliate marketing program can be a great way to generate … Continue reading How Small Businesses Can Scale Their Affiliate Program
Small Business Boot Camp: 8 Ways To Conduct Market Research For Your Online Business Idea
Katey FerenziFebruary 19, 2015 This is the fifth installment of the #SellMore Small Business Boot Camp series. In previous parts, we discussed how to find a product niche, how to source your product, how to evaluate your small/online business idea and how to address online business laws and nuances. This week, we’ll be covering how … Continue reading Small Business Boot Camp: 8 Ways To Conduct Market Research For Your Online Business Idea
7 Ways To Get Ahead In The Hyper-Competitive Small Business World
Wendy MarxFebruary 19, 2015 Between working all the time and being high energy in all circumstances, establishing a small business is more exhausting than ever. Here’s how one entrepreneur does it. What does the practice of the Japanese martial art Akido have to do with running a small company in a cutthroat sector? According to … Continue reading 7 Ways To Get Ahead In The Hyper-Competitive Small Business World
5 Free Apps My Small Business Can’t Live Without
Penney FoxFebruary 19, 2015 Where I Came From and Where I’m Going In May of this year, I’ll celebrate my 16th year of being in business for myself. Some days it’s hard to believe that I’ve spent more years in the workforce, working for myself than I have for someone else. In my former life, … Continue reading 5 Free Apps My Small Business Can’t Live Without
Small Business Boot Camp: How to Identify and Categorize Your Online Business Competitors
Katey FerenziFebruary 18, 2015 Whether you want to admit it or not, competitors are out there and they’re likely just as hungry as you are. This post is going to provide you with a simple and easily adoptable process that will help you examine and best keep tabs on your competition. You’ll be able to … Continue reading Small Business Boot Camp: How to Identify and Categorize Your Online Business Competitors
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