One of the best things to emerge from the Internet is how easy it is to learn something – anything really. In just a few clicks, you can find videos on how to fix your bike, create a website, or learn how to train your dog. According to Cisco, video will account for 69% of … Continue reading Add a New Profit Stream – Easily Sell Video Tutorials!
In a fast-paced, ever-changing sales environment, your sales team needs to stay on top of shifting prospect demands and new approaches to lead generation. Yet, many companies still hold on to a relic from telemarketing’s past: the sales script. Due to the expansive influence of social proof and online research, the prospect (and not your … Continue reading Why Sales Scripts Are A Solid Start To A Bad Customer Relationship
What headlines and topics yield the most social shares and where are they shared? Study data from an analysis of the most-shared articles from top sites. Kelsey Libert on September 16, 2014 Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing campaigns can tap … Continue reading Here’s What 2.7 Billion Social Shares Say About Online Publishing
On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?” In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his … Continue reading Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
Knowledge management and advanced analytics are two of the developments that promise to change how field service organizations operate. Organizations that grasp how to leverage these changes stand to drive efficiencies, improve customer service and boost profits. Below are seven must-watch strategies that will alter how mobile workforces do business. 1. Increased Leverage of Mobile Apps As mobile apps flood the marketplace, field workers … Continue reading 7 Key Strategies Impacting the Mobile Workforce
Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance. With so much advice floating around from so many different sources, it can be tough for marketers and small business … Continue reading If You Only Do One Thing – Part 8
In my many conversations with fellow sales leaders all over the world, I like to ask them a simple question: What is your plan for winning? As expected, the responses are as varied as the people who give them. It’s very interesting how their answers give me a glimpse into the kind of sales leaders … Continue reading What’s Your Plan for Winning?
Are you inadvertently turning customers away? Contributor Tim Ash outlines simple fixes that can make all the difference. With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best practices for website optimization. And nowhere is this more true than in the e-commerce space, where even the smallest … Continue reading E-Commerce Practices That Are Costing Conversions
As essential it is to increase the value of one’s business while running it, estimating the same while selling it off is indispensible. The parties involved, buyer and seller are both required to know, understand, calculate and account for all the aspects of business buying and selling fully. Law governs the process of buying and selling businesses. … Continue reading Value Your Business Before Buying/Selling!
Basic lessons on B2B marketing often have people differentiating demand generation from lead generation? Sometimes though, I’m really not sure how helpful the distinction is outside of knowing how to manage all your activities. However, it’s only fair to point out the most obvious difference between the two: Demand generation – Marketing materials. Advertising. Any … Continue reading Today’s Lead Generation Process Should Create Demand
