The return of college football surely has many of you breaking out the team colors, planning your tailgates, and scheduling your Saturdays around kickoff. It also gives us a reason to dig up this story we caught last year featuring Nick Saban and his Alabama Crimson Tide on 60 Minutes. It’s a behind-the-scenes look at … Continue reading The Focus That Will Help Your Organization Generate More Sales Revenue
If your company is serious about creating an online presence, there’s more to it than just putting up blog posts or social updates and then just forgetting they ever exist. You want to find a way to figure out if all your efforts are paying off. For a lot of organizations, the list of metrics … Continue reading 3 ROI Metrics Your Marketing Team Should Start Tracking Tomorrow
The consumer path to purchase has become complicated in the digital age. Consumers have become savvier, taking more time to research products and services before they buy any. To boost online purchasing rates, it is no longer just about SEO and getting them to your website, although that is still a factor. You must consider … Continue reading How to Plan Consumer Path to Boost Purchase Rates
On Aug. 15th, the advanced eCommerce sales report for Q2 2014 was published by the U.S. Census Bureau. As could be expected, business owners were anxious to see how Q2 fared in comparison to its predecessor – especially those business owners who have invested in omni-channel marketing initiatives. According to the U.S. Census Bureau report, … Continue reading Adopting Omni-Channel eCommerce: Proof in the Numbers
We all struggle to create emails that are worthy of being opened. We have to overcome the instinctive “Delete” reflex by our customers and prospects. Following are 5 opportunities for emails that provide value, engagement and drive response. 1) Triggered messaging Triggered messages (meaning those that are personalized, real time, or event related such as … Continue reading 5 Emails Which Drive Value and Response
Any great sales process provides consistently enforced qualification criteria. These measures help your sales team ensure that any sales opportunity warrants your investment of time and resources. Why is qualification so important? It’s important to both the buyer and the seller. Here’s why: It’s important to the buyer because: It optimizes use of the buyer’s … Continue reading Why is Qualification So Important to Your Sales Process?
I founded Knowtify.io to help app developers easily build beautiful and engaging e-mail digests for their users. The goal of Knowtify is to help app makers keep their users engaged, drive retention and prevent churn – the fundamental building blocks of any good SaaS business. Our main product is a SaaS app with a free trial period and self-serve monthly … Continue reading Why I’m Hiring Customer Success Before Sales
Highlights of this article: Importance of Building a Content Blueprint Stakeholders in the Content Blueprint Definition of PR Role of PR in the Content Blueprint Three Recommendations for PR The Content Blueprint I was recently working with a client to help them build a content blueprint for their Revenue Marketing practice. The blueprint entailed identifying … Continue reading Role of PR in Building and Executing a Content Blueprint
Marketing campaigns change directions all the time. Sometimes the best target market didn’t turn out to be what you thought. Other times, a new market suddenly pops up and you want a piece of it before competitors do. There are more extreme cases though when a new market of sales leads will demand an entirely … Continue reading When New Sales Leads Mean New Direction
As part of my 12 Guiding Principles, this sales success strategy has helped me stay focused on continuous improvement without getting overwhelmed. I took this from the book, Raving Fans, by Ken Blanchard. The book is focused on creating raving fan customers by going above and beyond the basics. There are three core areas: 1. Decide what you want … Continue reading Sales Success: How to Get 1% Better Every Day
