I just had a conversation yesterday with a high performing Sales Manager about the use of assessments with her sales team. This is a frequent conversation I have with company and sales leaders so I thought I would share. Those of you that know me, know I am a devotee of the Objective Management Group … Continue reading Sales Assessments Are Not Created Equally
Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc. Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been … Continue reading How To Build a Better Integrated Marketing Campaign
Social media can serve as a gateway for high quality leads. Businesses often underutilize the power of social media in generating vital leads and spend a lot on other channels of digital marketing in source of leads. Social media is an interactive platform for connecting with people so as to exchange, create and share information … Continue reading 7 Key Strategies to Generate More Leads from Social Media
Equipping your sales reps with the latest and greatest updated version of your B2B sales app as quickly as possible is a top priority for a mobile business strategy. However, if not done carefully, it can also cause serious problems your company might struggle recovering from. B2B sales apps are a great way to show … Continue reading Pushing Your B2B Sales App Updates to Market: When is Fast Too Fast?
There is a lot of effort put into top of the funnel sales. Creating content, updating social media, sending newsletters and more are primarily geared toward attracting new visitors to your brand. The best companies have refined that process and can smoothly create marketing collateral that pulls new customers in. But what do you do … Continue reading Web Conversions: How Your Follow Up Can Ruin the Sale
Depending on what situation you work in, it can take more than a great idea to succeed. It might take you selling that idea effectively to your manager. When you need your manager to sign off on a new plan, idea, or project, there are a few things you can do to improve your odds. … Continue reading How to Gain Manager Buy-in
I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. The topic of the podcast is How CMOs of High Growth Companies Can Achieve Rapid Scale. Naturally, as a … Continue reading How to Use B2B Marketing to Propel Rapid Sales Growth
Now that you have made the decision to implement a marketing automation platform (MAP), where do you go and how do you ensure success as you move forward? It may seem simple enough to, say, flip the switch and scream “It’s Alive”, but it’s not. Just having the technology is not enough to achieve the … Continue reading 5 Tips for Succeeding with Your Marketing Automation Implementation
Testimonials can be an effective credibility enhancer for individuals, solopreneurs and businesses. If you’re not already continually seeking new testimonials, you need to make it a habit to better support your sales efforts. Why you need testimonials If they are genuine and truthful, testimonials can be an amazing way to build credibility and trust with … Continue reading Harnessing the Power of Testimonials to Build Your Credibility
Are you a business owner? It’s pretty likely that if you’ve found this blog, you have some kind of interest in ecommerce. Whether you have your own business, work for one, or have ambitions of starting one, knowing the ins and outs of ecommerce is crucial. Even if you’re just an avid online shopper, knowing … Continue reading Some Ins and Outs of Ecommerce
