Category Archives: Sales Guide

The Best Sales Incentive Compensation Plan

Sales Guide

Dave HubbardJanuary 9, 2015 The best Sales Incentive Compensation Plan helps execute the corporate strategy, motivate the “right” Sales behaviors, and deliver the “right” customer experience. It aligns the corporate strategy and field sales activities to the target market buyer. Motivate the “Right” Behavior Better organizational alignment delivers better results. Companies that are better aligned with … Continue reading The Best Sales Incentive Compensation Plan →

U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore]

Marketing Guide, Sales Guide

Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops. Amy Gesenhues on January 8, 2015   According to comScore’s latest reports, this past holiday season proved to be another gangbuster two months for online retailers. Desktop e-commerce sales increased 15 percent over 2013′s … Continue reading U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore] →

Retailers Using Product Videos Report Much Higher AOV, Conversion Rates

Sales Guide, Video Marketing

Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. Ginny Marvin on January 7, 2015 Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using … Continue reading Retailers Using Product Videos Report Much Higher AOV, Conversion Rates →

5 Tips for Creating a Killer Call-to-Action

Customer Relationship Managemnet, Sales Guide

Olivia ColeJanuary 6, 2015 Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns. The same goes for paid search and social media: as marketers, we have a thousand different moving pieces that make up our overall strategy. … Continue reading 5 Tips for Creating a Killer Call-to-Action →

Getting More Out Of AdWords Scripts: A Three-Part Series

Ad Campaigns, Sales Guide

From learning the basic building blocks of AdWords Scripts to expert tips for intermediate and advanced users. Ginny Marvin on January 5, 2015 AdWords Scripts. The mere mention of them may cause glassy eyes, chest flutters or shoulder shrug. Scripts can be powerful tools for automating routine account tasks and reporting, but particularly for marketers … Continue reading Getting More Out Of AdWords Scripts: A Three-Part Series →

Three Things Small Businesses Must Do To Increase Word of Mouth and Improve Customer Communication in 2015

Customer Relationship Managemnet, Sales Guide, Social Media Utilization

Scott BarnettJanuary 5, 2015 Welcome to 2015! One of my favorite things about January is the end of all the prediction posts and polls. With that said, it was interesting to see how many people and polls predicted that the top two needs for small and local business owners were increasing word of mouth and … Continue reading Three Things Small Businesses Must Do To Increase Word of Mouth and Improve Customer Communication in 2015 →

How To Effectively Manage An Affiliate Program

Sales Guide, Social Media Utilization

Robert GlazerJanuary 2, 2015 Many CMOs in charge of affiliate management aren’t entirely sure what they need to run a successful program. In the best-case scenario, their programs don’t reach their full potential. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed. … Continue reading How To Effectively Manage An Affiliate Program →

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