Nicole EdmistonJanuary 2, 2015 Wondering if you should allocate marketing dollars in 2015 for virtual trade shows? Trade shows are an effective way of getting your brand out there and have become a necessary part of doing business. However, for some businesses, limitations with traditional trade shows are that they require a substantial budget … Continue reading How Businesses Can Benefit From Virtual Events
Candis CookJanuary 2, 2015 Everyone agrees that relationships are important to success. The challenge lies in operating a business based on building successful, effective relationships. It’s pretty easy to view our individual relationships, and consider how to nurture them and understand how and why they impact our success. When we take it to a broader … Continue reading Yeah, I Know: Relationships Are Important
Christopher RyanDecember 30, 2014 Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. And when I look back on 2014, I think I did a decent job of improving results … Continue reading Focus On Productive B2B Marketing And Sales Activities
Leslie Truex December 28, 2014 Running a business means there’s an ebb and flow to income. Your goal, however, is to have more flow than ebb. Here are tips for injecting more cash flow into your business. 1) Reduce expenses – The less you spend, the more you keep. Reducing your business expenses is one … Continue reading 7 Ways To Increase Cash Flow In Your Business
Search marketing is a critical component of any digital strategy, so don’t miss our highest-trafficked columns published this year. Pamela Parker on December 24, 2014 Sure, we’ve got an entire site focused on Search Engine Marketing, but all digital marketers — not just search-specific professionals — could benefit from a greater understanding of search … Continue reading The Best Of Marketing Land’s Search Marketing Columns For 2014
December 22, 2014 Stephen Cauchi Business reporter Online retailing has been belted by Australia’s economic woes, with November’s sales figures recording the slowest monthly and annual growth since the series was first compiled. And some bricks-and-mortar retailers are also doing it tough, with shares in outdoor equipment retailer Kathmandu plunging 20 per cent after poor … Continue reading Slow economy puts brakes on online retail
Tracey Wallace December 16, 2014 Starting your own business is no easy feat and there have been countless articles on finding a mentor, understanding your analytics and using data to figure out who your audience is. The bottom line: there is no easy route to success. If there was, everyone would have already taken it. No one … Continue reading Everything You Need to Know Before You Launch an Online Store
Business.com December 11, 2014 Everyone wants to keep their clients happy, that’s no secret. But beyond that, what’s the next step in a client relationship? Taking your satisfied client and turning them into a brand advocating brand. If you’re willing to go above-and-beyond to satisfy and impress your clients, it will pay off. You’ll … Continue reading How to Turn an Ordinary Client into Your Biggest Fan
Rebekah Richards December 10, 2014 It’s the frustration of most business owners I meet: You prospect, network, and mingle to generate leads and then… radio silence. Those people you worked so hard to turn into clients are not moving forward. What are you doing wrong? You meet so many quality leads that selling should … Continue reading Quit Dropping the Ball: How to Easily & Effectively Follow Up with Prospects You’ve Met
Matthew MacQuarrie December 9, 2014 One of the toughest things for an entrepreneur to learn is that you can’t control everything; sometimes, you just have to make the most of the situation that’s given to you, to position yourself to succeed or at least to maximize your odds of success. As an entrepreneur, you … Continue reading Positioning Yourself for a Big Win
