by Samantha Martin Follow @Socially_SamOctober 10, 2016 The more live streaming evolves and the more I watch, the more I want to bang some people’s heads against a brick wall and have a serious word with them. What I see becoming major issues with live streaming is that the masses of the online uneducated think … Continue reading Keeping it Safe, Legal and Ethical on Live Streaming
Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings. Barry Levine on October 5, 2016 A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad … Continue reading Here’s how marketing research is looking past consumers and connecting with their bodies
With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer. Jordan Elkind on September 26, 2016 Historically, marketing has been all about the product; however, today most marketing teams are striving … Continue reading The 3 things to look for in a customer-centric marketing tool
by Personal Branding BlogSeptember 20, 2016 In this context, black hole is not a scientific term but, rather, the annoying situation when people apply for posted job openings and never hear back. It’s very frustrating because applying for jobs is a time-consuming effort—too often with no results. But why is that state of affairs so … Continue reading Know How to Avoid the Black Hole
by Brian Wallace Follow @nowsourcingSeptember 7, 2016 The purpose of content marketing is to provide something of value to your potential customers, thereby developing a relationship with them. So what do you do when all of your potential customers are filling every waking moment with Pokemon Go? You make an infographic about all the strategy … Continue reading How Jumping On Trends Can Improve Your Marketing Plan [Infographic]
The self-service platform utilizes the same technology it employed to launch Miss Piggy and other chatbot personalities. Barry Levine on July 20, 2016 Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the Miss Piggy chatbot it developed for The Muppets on Facebook Messenger. Today, … Continue reading Imperson unveils chatbot platform so you can create your own character
by Miles Hobson July 3, 2016 Follow @miles_hobsonJuly 3, 2016 Live chat. A technology that’s been around for years. Fully understood by a small proportion of marketers. Sadly, correctly optimized by even less. You can’t just stick live chat on a website and expect magic to happen. Some people just add it as another support … Continue reading Enable More Sales With Targeted Live Chat
by Ronald Dod June 6, 2016 Follow @Visiture_SearchJune 6, 2016 eCommerce is one of the fastest growing industries in the world. Think about it. Ten years ago, you couldn’t buy things off the Internet the way you can now. You can order something today and have it at your doorstep in a matter of hours. … Continue reading The 5 Marketing Tools eCommerce Businesses Need
by Irene Brinker May 27, 2016May 27, 2016 Here’s something Facebook doesn’t want you to know: Facebook Ads don’t work well for local businesses. Surprising, but true: Facebook ads offer a lower return on investment than similar PPC networks, like Google AdWords. However, Facebook does have a truly stellar marketing opportunity and it’s 100% free. … Continue reading The Power of the Like: How to Advertise to Your Target Market for FREE
By Michael Georgiou April 28th, 2016 Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually. Businesses can ensure its franchise websites show up in relevant searches and rank high on Google in a number … Continue reading Search Marketing Solutions For Firms With Franchises
