by Irene Brinker May 27, 2016May 27, 2016 Here’s something Facebook doesn’t want you to know: Facebook Ads don’t work well for local businesses. Surprising, but true: Facebook ads offer a lower return on investment than similar PPC networks, like Google AdWords. However, Facebook does have a truly stellar marketing opportunity and it’s 100% free. … Continue reading The Power of the Like: How to Advertise to Your Target Market for FREE
By Michael Georgiou April 28th, 2016 Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually. Businesses can ensure its franchise websites show up in relevant searches and rank high on Google in a number … Continue reading Search Marketing Solutions For Firms With Franchises
by Adam Frankel April 1, 2016 Follow @FrankelInteractApril 1, 2016 Is the death of keywords a rumor? Or is it real? In my opinion, the answer isn’t black and white, but more shades of gray. There a number of facets to keywords and even if we consider them all, the answer may not be all … Continue reading What Should Marketers Learn from the “Keywords are Dead” Debate?
by Phil Singleton February 1, 2016 Follow @kcwebsitesFebruary 1, 2016 My web design and Internet marketing agency has had an amazing 24 months and I would like to share three tools that we have used to rapidly grow our business. 1. Duct Tape Marketing Duct Tape Marketing is a best-selling book by the undisputed king … Continue reading 3 Business Tools That Will Help You Triple Your Online Marketing Business
What are the key questions mobile marketers should be asking? Columnist Craig Weinberg helps you determine what to focus on to bring your mobile strategy to the next level. Craig Weinberg on January 4, 2016 See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: … Continue reading Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters
by Susan Gilbert January 4, 2016 Follow @SusanGilbertJanuary 4, 2016 Improve Your Social Media Marketing With These Video Tools Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some video marketing resources to help you improve your social media reach online. … Continue reading Monday Tips: 4 Video Marketing Tools to Improve Your Social Media
by Kit Smith December 22, 2015December 22, 2015 Whether you are an individual or small business, boosting your business using social media doesn’t have to take loads of experience or a lot of money. There is no shortage of social media tools available, and they can help with a wide variety of problems. Whether you … Continue reading Marketing: 30 Free Social Media Tools to Cover Every Need
by Matt Kleinschmit December 4, 2015 Follow @mattkleinschmitDecember 4, 2015 Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income. … Continue reading Generation Z Characteristics: 5 Infographics on the Gen Z Lifestyle
by Kevin Tumlinson December 1, 2015December 1, 2015 When we think about search engines, we mostly think about Google. And it’s true that Google seems to be the ship of the line for sifting through an ever-deeper ocean of data. But what many businesses don’t realize is that Amazon actually fluctuates among the top three … Continue reading Marketing Your Business With E-books on Amazon
by Martina Mercer November 26, 2015 Follow @martinamercerNovember 26, 2015 Is ReMarketing the Secret Weapon of the Online Retailer? Summary: Remarketing is an ideal way to entice consumers back to a brand to ensure a sale. I explore the best bits to help you make an informed decision about if it’s right for your marketing … Continue reading Learn Remarketing in Five Minutes
