Angela Southall — April 9, 2017 Follow @mentionmeshare— April 9, 2017 Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet. And yet, WeChat remains largely unknown to many of us in the West. Its user … Continue reading WeChat: 800 Million Users You Can’t Afford to Ignore
Category Archives: Marketing Tools
What is demand generation marketing?
Maybe it’s time to rethink your approach… The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about … Continue reading What is demand generation marketing?
The Best Social Media Marketing Chrome Extensions
Mark Gandey — March 18, 2017 Follow @GiraffeSM— March 18, 2017 These social media marketing chrome extensions can help streamline your processes and open up your strategy to even bigger results. If you’re not already utilising social media marketing Chrome extensions to help you to get the most out of your time, I urge you … Continue reading The Best Social Media Marketing Chrome Extensions
Marketing Services That Work
Steve Hamm — March 4, 2017 Follow @maasprosrdu— March 4, 2017 As a business owner you are always ON. Thinking about how to make improvements to your business and brand becomes a way of life. GROWING your business is always priority and you can become frustrated when the marketing tactics you’ve already tried don’t work. … Continue reading Marketing Services That Work
How to Build & Arrange Your Tech Marketing Playbook
Julia Borgini — March 3, 2017 Follow @spacebarpress— March 3, 2017 Previously I explained the benefits to a Tech Marketing Playbook and the signs you need a TMP for your tech products or services. Today I’m going to review what a TMP is and then give you an outline to create one yourself. Recap: What … Continue reading How to Build & Arrange Your Tech Marketing Playbook
Quizzes Belong in Your Marketing Mix
Bonnie Harris — March 2, 2017 Follow @waxmarketing— March 2, 2017 We all love quizzes as part of the marketing mix. In the digital marketing world, it’s all about creating engaging content for your users. From writing an informational blog to uploading a fun video, there are several kinds of content for you to choose … Continue reading Quizzes Belong in Your Marketing Mix
Amazing Marketing Stats for 2017 [Infographic]
Jake Jeffries — February 20, 2017 Follow @TextMarketerLtd— February 20, 2017 As we roll into 2017 many of us look into what it will bring for our businesses, set targets and try to establish how we are going to make this year even better than the last. Now 2016 might not have been everyone’s cup … Continue reading Amazing Marketing Stats for 2017 [Infographic]
A Bot Doesn’t See Me in Its Future
A Bot Doesn’t See Me in Its Future by George Simpson, Featured Contributor, February 9, 2017 An interesting story in The Guardian outlined how close we are coming to having automation kick human beings to the curb. Hedge fund Bridgewater Associates is working on machines to replace middle managers within five years. AI bots are … Continue reading A Bot Doesn’t See Me in Its Future
A Quick Guide to Typography
Geoff Krawiec — January 12, 2017 — January 12, 2017 A Quick Guide to Typography Typography is arguably the most important part of any design because it carries the overall message. It is also important for the digital marketer to understand and communicate the typography goals of the client, and because many clients have no … Continue reading A Quick Guide to Typography
Essential Tools for Marketing Your Small Business Online
Devon Vocke — December 2, 2016 Follow @EvokeStrategy— December 2, 2016 It’s time to take control of your online marketing. You need a plan and you need tools to make it work for you. We’ve gathered some of our favorite tools to provide an online marketing toolkit for your business. These tools break out into … Continue reading Essential Tools for Marketing Your Small Business Online