John Miller November 24, 2014 Last year, I spoke to a big B2C brand trying to convince them that a content strategy could launch them to a new level. I failed; this old dog wasn’t ready for new tricks. And that’s because their old tricks – millions and millions of dollars of newspaper advertising … Continue reading Are You Building An Audience You Can Own?
Yoav Vilner November 23, 2014 Ideas are not few and hard to come by. Everyone has ideas, whether you write them down in your journal, you tell them to a friend, or it’s just a brief thought while you’re taking your morning shower. However, not everybody acts on them, and even less people can make … Continue reading Turn Your Simple Idea Into a Business Reality
Alan Hart November 23, 2014 Why having internal control over the budget process does not automatically mean it is done correctly. I just finished my portion of work in a recurring, annual audit and certification of internal control over financial reporting in a large, publicly held manufacturing company. This is an engagement designed to … Continue reading Internal Controls And Your Budget
Paul Sloane November 22, 2014 Do you want to innovate with your service or process? Here is an effective method which I use on innovation workshops. It involves analysing and questioning every stage of your procedure. Start by breaking the customer journey down into separate stages starting with when the client first encounters you … Continue reading Value Chain Analysis
Christopher Faust November 22, 2014 Today’s increasingly complex and diverse marketspace calls for sales organizations to look for new and creative approaches to improve sales execution strategies and advancing revenue growth. One particular step towards is a surprisingly simple way to impact sales performance: improving the output of your middle sales performers. But will … Continue reading Shift the Performance Curve: Make Your Middle Sales Performers Incrementally Better
Dave Hubbard November 22, 2014 To avoid another missed quarter, your strategy as CSO/ VP Sales has always been to ramp up field sales activity. Aggressive pipeline reviews, increased focus on deals that may close this quarter, temporary SWAT teams to help win big deals, yada, yada, yada. These tactics used to work 5 or 10 … Continue reading VP Sales Strategy To Avoid Another Missed Quarter
Leslie Truex November 22, 2014 The holidays are supposed to be a joyous time of gratitude and spending time with loved ones. But running a business during the holidays can lead to stress and burnout. Fortunately, it doesn’t have to be hectic and overwhelming. You can enjoy the holiday season and still keep … Continue reading 5 Tips To A Stress-Free Holiday In Your Business
Louise Stafford November 22, 2014 The way the companies buy has substantially changed. Internal decision-making and funding approvals have become far more complex, bringing new challenges to sales organizations looking to grow their key accounts. Why is this happening and how do you adapt? The Reality of Buyer Decision Making Today In the past, … Continue reading Key Account Growth: Your Customers Have Changed…And So Must Your Planning
Lee Anne Wimberly November 22, 2014 The time has finally come. You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. It’s time to kick it off. Now the fun part begins, but if you don’t have the right line-up, it could delay or derail all your hard work up to this point. … Continue reading 3 Key Elements To An Effective Demand Generation Strategy Kick-Off
Steve Gumm November 22, 2014 (dis) Advantages One of the most difficult things to do is put yourself in the shoes of a customer. The customer wants to know one thing: “What’s in it for me?” You have only a few seconds, if that, to feed relevant data into the mind of a potential customer. … Continue reading Do You Think THESE Are Advantages or Disadvantages?
