Jeff BullasJanuary 15, 2015 Headlines were the key tactic to make people buy newspapers, buy books and magazines. Now they make people click and share on the web and your mobile phone. Bloggers, publishers and marketers are always on the lookout for attracting attention to drive traffic, engage with their readers and customers and make … Continue reading 22 Headlines That Went Viral. Have These Marketers Cracked the Code?
Columnist Andrew Waber of Chitika shares his thoughts on two important trends: wearables and the connected home. Andrew Waber on January 14, 2015 In recent years, the Consumer Electronics Show (CES) has become a tech-industry touchstone – a venue where companies from almost every corner of the space look to showcase what they believe will be … Continue reading CES 2015: The Big Trends That Should Matter To Marketers
Jackie NagelJanuary 12, 2015 Every entrepreneur wants to work with the ideal client. You recognize them immediately! They appreciate your work, believe in your value, and are willing to pay for you’re worth. Most entrepreneurs know how to reach them. The opportunity for entrepreneurs is to be crystal clear on which tier of the market … Continue reading Can Finding Your Market Tier Spark Your Small Business Growth?
by Laurie Sullivan, January 12, 2015 Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named revenue growth No. 1, followed by customer satisfaction at 30%, and return on investment at 23%. CEOs have become more involved in marketing, requiring hard numbers … Continue reading Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
Contributor Arnie Kuenn observes content marketing’s rise and speculates as to what the coming years will bring. Arnie Kuenn on January 12, 2015 Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in marketing departments across the world. It’s no … Continue reading What Is The Future Of Content Marketing And How Can You Prepare?
Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer. Greg Finn on January 9, 2015 In a pitch to media buyers at this year’s Consumer Electronics Show, Twitter caught the attention of folks with a variety of improvements on par with the shiniest of the … Continue reading Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video
Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops. Amy Gesenhues on January 8, 2015 According to comScore’s latest reports, this past holiday season proved to be another gangbuster two months for online retailers. Desktop e-commerce sales increased 15 percent over 2013′s … Continue reading U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore]
Company embracing viewability metric across network in 2015. Greg Sterling on January 6, 2015 Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later … Continue reading Google Goes All In On “Viewability” For Display And YouTube Ads
Janette SpeyerJanuary 2, 2015 Shoppers looked to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not “shop online and save?” The first order of marketing cleanup for any business should be to get their website sanitized, “promo-tised” and optimized for search asap. Why? Because … Continue reading Website Holiday Housekeeping Tips to Keep Shoppers Shopping
Olivia ColeJanuary 3, 2015 PPC is already a complicated area for many marketers, especially when advertising on multiple search engines and attempting to keep up with the dynamically shifting landscape of digital marketing. Many companies—particularly agencies or businesses that advertise on many search engines and ad platforms —opt to use bid management tools such as … Continue reading 4 Tips To Make The Most Of Your Bid Management Tool
