Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned. Benny Blum on January 2, 2015 at 1:14 pm What is your key performance indicator for success? Presumably, success is some combination of revenue, conversion rate, traffic, engagement, and/or … Continue reading What’s Your Marketing Success Metric?
VerticalResponse December 31, 2014 Everyone loves a good infographic. They combine visually attractive design with useful tips, fascinating statistics, and other information that’s actionable and easy to digest. What’s more, they’re tailor-made to be shared, forwarded, tweeted and pinned! With 2014 nearly over and 2015 almost here, we’re turning back the clock to take another … Continue reading The 14 Best Marketing Infographics of 2014
(259)
You can’t go wrong with the mix of inspiration and news that these VCs provide on social media. It’s the next best thing to getting an MBA. By David Matthews The world and parlance of venture capital can be tough to navigate and inscrutable, respectively. However, by following some new Twitter accounts, you can … Continue reading 18 Must-Follow Venture Capitalist Twitter Accounts
Personal Branding Blog December 27, 2014 I hope the holidays are simply an amazing time for you and yours! There’s such a fervor working up to it and then there’s the wonderful downtime. Or, at least I do hope that you make time for that downtime. It’s tough for small business owners. After all, it … Continue reading 4 Simple Tips to Maximize Your Downtime
This is the year renewable energy got interesting. Editor: Morgan Clendaniel Very soon, it could cost less to install rooftop solar panels than to pay your utility bill in many U.S. states. And so solar panels are becoming boring, and that’s good news. In fact, Co.Exist’s most popular energy stories this year involved … Continue reading The 9 Most Electrifying Energy Stories Of 2014
Plus: The year’s top essays and stories on branding Editor: Suzanne LaBarre Great branding is more than a logo. It’s more than a list of acceptable fonts, too, or even some 100-page PDF containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper “voice.” Great branding is really the … Continue reading The Best And Worst Branding Of 2014
How are you planning to improve website conversions in 2015? If you’re not sure, columnist Tim Ash has some helpful ideas. Tim Ash on December 26, 2014 Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade of being democratized, and personalization technologies enjoying … Continue reading 7 Resolutions For Higher Website Conversions In 2015
Email may be established, but it’s anything but stagnant. Check out what caught our readers’ attention this year! Pamela Parker on December 26, 2014 Email is one of the most established forms of digital marketing, but that doesn’t mean it’s boring or stagnant. In fact, this year saw a lot of change in the … Continue reading 2014 In Email Marketing Columns: Marketing Land’s Top 10
From SEO to technology to distribution strategies, our content marketing contributors covered lots of territory in 2014. Don’t miss these outstanding columns! Pamela Parker on December 26, 2014 Content Marketing certainly wasn’t invented in 2014, but marketers certainly grew in sophistication and began seriously integrating the practice into their organizations, in part thanks to tips and learnings shared … Continue reading The Year’s 10 Most Popular Content Marketing Columns
